We're beyond thrilled to share that GOODLES has been named to Bain & Company's Brand Insurgent List for the second year in a row! The list recognizes U.S. consumer brands that punched way above their weight in 2025 by capturing about 36% of market growth while representing less than 2% of total market share. Less than 2% of the market. Over a third of the growth. We love the underdog advantage! To every mac & cheese enthusiast who picked up a box, told a friend, or simply refused to settle for sad noodles, this one's for you. The legacy brands may have a head start, but we've got the best mac! #GOODLES #BrandInsurgent https://lnkd.in/gxgHcXs2
Shaking up a legacy category isn’t easy, but clearly something is resonating. Curious what’s been the biggest driver behind that growth?
Taste keeps consumers coming back over and over again! Out-compete legacy on taste and you'll become the new legacy brand...
This is so GOODles!
Wow, holy smokes that is amazing. Congratulations on that!
Yay, goodles for youdles!!
Epic!
So well deserved! 👏 You’ve completely redefined what a 'legacy' category like mac & cheese can be. This recognition proves that when you prioritize real nutrition and better-for-you ingredients, consumers respond. Two years on the list is no fluke—it's a sign that the market is hungry for the kind of innovation GOODLES brings to the table. Keep raising the bar! ✨