WRITER

WRITER + Semrush = SEO insights turned into published content, instantly 🤝 SEO insights stuck in a dashboard don't drive revenue. And generic AI just creates more work when you have to constantly switch tabs, export data, and rebuild context. You need specialized agents connected directly to your tech stack. With our new Semrush connector, users can now pull live keyword intelligence, monitor rankings, and generate SEO-grounded briefs directly where your content gets made. Search intelligence meets brand-compliant execution, all in one place!

How many times has your team generated a great AI draft, only to spend an hour fixing the brand voice? Rephrasing an unapproved claim? Editing em dashes and Oxford commas? This month, we launched upgrades to our suite of brand features. You can now enforce Voice, Style Guide, and Terminology as one SYSTEM, ensuring every output is not only ON-BRAND from the first draft, but uses your exact writing style and language, too. No manual uploads of brand guidelines required. We also shipped a massive wave of updates to elevate your entire AI workflow: → Live Semrush data inside WRITER (no manual exports) → One-click Google Drive exports for seamless collaboration → Shareable Projects to give collaborators visibility into sessions, source files, and deliverables Because AI shouldn't just make one person faster. It should elevate the WHOLE team. Check out the full release: https://lnkd.in/emnuRAnW

We’re heading to SXSW in London next week! 🇬🇧 Brian O'Reilly, our COO will be sitting down with The Observer UK's Patricia Clarke to talk about how AI-native companies are already playing a different game. He'll be sharing what it takes to rebuild a company from the ground up with AI at the core, and how AI-native companies are completely reshaping operations, GTM and long-term competitive advantage. 📅June 3 | 4:20pm 📍Truman Brewery

What an incredible few days on the ground at Vodafone’s Newbury HQ! 🇬🇧 Last week, our team set up shop at Vodafone’s internal vendor expo to connect directly with their People, Network, and Customer teams. We spent the week building playbooks and AI agents in WRITER and exploring how enterprise AI can empower them to hit their goal of being #1 in Customer Experience. Thank you to the Vodafone team for hosting such a great event!

We used AI to destroy AI-isms 🤠 Nothing ruins a great message faster than robotic clichés, grandiose framing, or the word "delve." But keeping up with the latest AI tells is a full-time job. So we built a skill in WRITER that automatically hunts down and eliminates AI-isms from your copy. Combine it with your custom voice, and you get drafts that are actually ready to publish. No more having to waste time rewriting generic output or fixing simple tells. Just polish, perfect, and publish!

Seattle has always been a city of builders and enterprise innovators. Today, we’re making it the newest home for WRITER. 🏠❤️ Enterprise AI has to be built and delivered differently. The largest organizations in the world want outcomes, governance, and long-term partnership. To move at the pace the agentic era demands, we are putting down roots in Seattle to be closer to our customers. Led by our new AVP - West for Customer Success David Downs, and our VP of Product Management Doris Jwo, we are building a powerhouse team in the Pacific Northwest to help the Global 2000 navigate the agentic era. We're hiring across CS, Sales, and Engineering starting today. If you’re in the Seattle area, come build with us: https://lnkd.in/daBDKuXd

Christian Westcott has been in the search industry since the 90s. He built our inbound funnel at WRITER from the ground up and knew exactly how the game was played. Then, LLMs shattered the traditional buyer journey. Instead of fighting the shift, Christian rewrote his own job description. He pitched a completely new role for himself: Director of AI Visibility. To free up his time to focus on this new frontier, he turned to AI to automate his own workflows: 🔍 Analyzed 10,000 past tasks using Writer Agent 📝 Built an intake form that killed endless back-and-forth 🤖 Deployed a QA agent that saves him 80 hours a month His advice to CMOs navigating this shift: "Get comfortable with attribution getting cloudier. That's the nature of where we're heading." His advice to practitioners: "Get a win under your belt. Show people what's possible."

🎓Introducing WRITER AI Academy, built for enterprise marketing teams ready to move past basic prompting and into real, agentic workflows. We all know the pressure to "adapt or die" with AI. But finding time to actually build workflows that save you hours? That's the hard part, especially when you're already stretched thin. That's why today, we're opening the doors to WRITER AI Academy for everyone (no account required). Our new flagship Passport curriculum, live workshops, and hands-on demos will help your team break through the AI plateau and put it to work for real. So you can get back to the human connections and judgment calls that only you can make. Upskill your team. Earn credentials. Redesign how you work. So, what will you build first? 👀 https://lnkd.in/eTnimkHj

Blog publishing is tedious. Draft the post, copy-paste into WordPress, format everything, find images, set categories, update project trackers, notify your web team. We built a skill in WRITER that does all of it. It connects to Google Docs and WordPress, drafts in your voice, generates images, stages to your CMS as a draft ready for review. Layer on Asana and Slack and it updates the blog status and notifies your web team automatically. A single prompt now handles your entire workflow! 💪