CMO Alliance

Don’t hire consultants → “Why is the strategy unclear?” Hire consultants → “Why are we spending on consultants?” 😐 Right. Most of the time, it’s not about whether you can figure it out internally. It’s: – too many opinions – not enough alignment – and a lot riding on getting it right Sometimes you just need an outside perspective to cut through the noise and get everyone on the same page. But... we don't need to tell you that, right? If you’re navigating that decision, this is a solid breakdown by Katherine Lehman 🧜🏻♀️👇 https://lnkd.in/eFvJRG_p

A speaker lineup worthy of a thousand concerts 🎤 (…but instead of music, it’s CMOs talking about growth 👀) Because right now, growth is being redefined. The question is: by who? On June 25 in Austin, it’s the people actually in the seat. The CMO Summit Austin lineup is now live - featuring leaders from: Deloitte SAP Kellwood Company Delinea JPMorganChase All tackling the same challenge: 👉 How to make growth sustainable, credible, and future-proof Expect conversations on: - Community as a growth driver - Leading under pressure - The CMO of 2030 - Real customer-led strategy - Why the funnel doesn’t hold up anymore It’s invite-only, complimentary, and curated for marketing leaders, so the room stays senior, candid, and actually useful. If growth is high on your 2026 agenda, this is the room. Request your invite: https://lnkd.in/e9N2XT3b

Our research found 40% of CMOs haven't integrated AI yet. But that's just one of the fires. Vote below: What's actually eating most of your strategic energy right now? ↓ We're putting every single one of these on the table on April 14 in San Jose. 100+ CMOs. One room. With conversations that actually move the needle on AI-enabled teams, budget ROI, cross-functional chaos, and cutting through the metrics fog. Speakers include CMOs from CoreWeave, Highspring, Transcarent, Observe.AI, RingCentral, Yelp, and more. CMO Pass is complimentary, but is limited. 👉 Request yours today: https://lnkd.in/eZydKiqZ

Strategy is only as good as the people stress-testing it. 🧠 The room for CMO Summit London (June 25) is filling up with the leaders who are currently re-writing the 2026 playbook. We don’t do surface-level trends. We do raw, peer-to-peer insights on the challenges that actually keep a CMO up at night. This isn't just about listening to a stage; it’s about having the right people in the seats next to you at Events @ No 6. The lineup is locked in. Join us to hear from: 🎤 Virginia (Gins) Ford-Young, CMO at S&P Global Ratings 🎤 Melanie Hunter Yell, CMO at Tate & Lyle 🎤 Kim Faura, CCO & Managing Director at Gumtree.com 🎤 Jennifer Shaw-Sweet, Global Practice Lead at LinkedIn’s B2B Institute With only 75 spots available, we’re keeping this strictly senior to ensure the in-between conversations are as valuable as the sessions themselves. Ready to benchmark your H2 strategy against the best in London? Apply for your complimentary pass here: https://lnkd.in/eCufUDqF

Amsterdam is a new city for CMO Summit. Which means a new room. New conversations. And a fresh mix of CMOs comparing how they’re actually driving growth right now. Because behind the scenes, most marketing leaders are navigating the same tension: protect long-term brand value, while still hitting this quarter’s number. At CMO Summit Amsterdam (May 27), leaders from organisations like Financial Times, KARL LAGERFELD, Uber, and Warner Bros. Discovery are getting into how they’re handling that - commercially, not conceptually. No slides-for-the-sake-of-it. No recycled playbooks. Just honest discussion with people carrying the same pressure. It’s our first time in Amsterdam but seats are already filling up. 🎟 Complimentary, invite-only for CMOs and senior marketing leaders 👉 Request your exclusive pass: https://lnkd.in/eWwMnAHV

We put out a free ebook on marketing attribution, and someone told us it shouldn't be free. We're taking that as a compliment. Now, we're going a step further with a live webinar on the state of B2B marketing attribution, so you can go beyond the reading and actually dig into the conversation. Grab your spot here: https://lnkd.in/dJhwR3wG Find the links to our ebook in the comments below. 👇

As a Chief Growth Officer, your role has evolved. You aren’t just managing a funnel; you are the connective tissue between product, marketing, and sales. In an era where 'growth at all costs' has been replaced by precision at scale, having the right room to think is your biggest competitive advantage. On April 15, the Chief Growth Officer Summit Silicon Valley is gathering the architects of the world’s most resilient growth engines to trade notes on what is actually moving the needle. Why this isn't just another networking event: 👉 The blueprint for alignment: Move beyond the theory of cross-functional collaboration and get the literal frameworks leaders at Google, Tigo Energy, and Atlan use to sync their teams. 👉 The AI alpha: Cut through the noise. We’re diving into the specific automation and analytics stacks that accelerate workflows without sacrificing strategic depth. 👉 The efficiency mandate: Proven tactics to solve the 2026 triple threat: rising CAC, NRR pressure, and tightening budgets. 👉 Peer-level benchmarking: High-level problem solving with a room of people who understand exactly what’s at stake when you’re scaling globally. The goal? You leave with more than just a notebook, you leave with a calibrated strategy to drive measurable impact for the rest of the year. Attendance is exclusive and by-application only. Apply for your complimentary pass here: 👉 https://lnkd.in/e7wnCBsQ

Hey CMOs, are your mobile pages "Thumb Zone" friendly? 👍 Great callout from UI / UX designer Pavle Lucic (Follow him!) "Whenever I design a mobile layout I imagine someone's mom trying to use it with one hand. She has no idea what a "CTA" is. She won't pinch, zoom, or rotate. She just wants to pay her bill. Or send a message. If her thumb can't reach it? She'll give up. That's the test. Every time" THE DATA FOR YOU: 82.9% of landing page traffic now comes from mobile. Whic his why "thumb zone" is so important... Steven Hoober's foundational research revealed that 49% of people hold their smartphones with one hand, while Josh Clark's complementary research found that 75% of smartphone interactions are thumb driven. When optimized for mobile in the thumb zone? CVR increased by up to 27% 🧵 TWO THUMB ZONE RULES FOR HIGHER CONVERSIONS: 1) Bottom heavy CTAs drive 34% more clicks Place your primary conversion actions in the bottom third of the mobile screen. Companies like Instagram figured this out years ago. Their main navigation lives at the bottom because that's where thumbs want to be. Research from UX Movement found that bottom positioned CTAs generate 34% more clicks than top positioned ones because users don't have to stretch or reposition their grip. 2) 44x44 pixel minimum touch targets prevent rage clicking Your buttons need to be at least 44x44 points (Apple's guideline) to account for thumb width and the natural imprecision of mobile tapping. Microsoft recommends 48x48 pixels on a 135 PPI display. Anything smaller creates frustration and abandoned sessions. Apple's Human Interface Guidelines recommend 44x44 points as the minimum, while Microsoft suggests 48x48 pixels on standard displays. I'd go bigger - 56x56 pixels gives you a buffer for different hand sizes and reduces mis taps. So remember... Think like a dad Design for thumbs first Your conversions will thank you 👍👍 -- P.S. Join our Chief Growth Officer summit in SF: https://lnkd.in/e9JfXyfu

Marketing is being measured differently, and most teams are still operating on outdated assumptions. In the CMO Insights: March Edition, we’re unpacking: ⏳ Why campaigns run on schedules, but buyers don’t 🔄 Why retention comes down to what you’re willing to change 📧 How your email strategy really stacks up against the competition And we need your perspective. We’re building the next CMO Insights Report, and your input will help shape the benchmark marketing leaders actually use. Add your insights. Get the data that matters. 👇 Take part + read the full edition. Massive S/O to all our contributors! Cynthia Mielke, CPIM Daisy Zhang

When marketing, sales, product and customer success finally align… …and suddenly growth isn’t a guessing game anymore. Because the brands pulling ahead right now aren’t just reaching customers -they’re connecting every touchpoint that shapes the experience. No gaps. No mixed messages. No fragmented journeys. Just something that actually feels seamless to the customer, and delivers commercially. But getting there? That’s where it gets messy. - Teams working toward different goals - Data sitting in silos - Disjointed journeys that look fine internally, but don’t feel right externally And fixing that isn’t about adding more channels or more campaigns. It’s about alignment: 👉 Knowing which touchpoints actually drive perception and growth 👉 Connecting data in a way that’s usable (not just available) 👉 Building journeys that feel consistent — not stitched together It’s a challenge we’re hearing from marketing leaders everywhere right now, especially as expectations around growth, retention, and customer experience keep rising. That’s exactly what this panel is digging into: “The customer-led CMO: Aligning teams, data, and experience to drive growth” With: Derek Thomas at Ryan Lindsay Lyons at SAP Rian Urena at JPMorganChase Courtney Pemberton Hood at LinkedIn They’ll be sharing how they’re: - Identifying the moments that actually shape customer perception - Connecting journeys across channels without adding complexity - Using data and insight to improve engagement (not just report on it) - Turning fragmented experiences into something that drives real growth It’s one of those topics that sounds straightforward, but in reality, makes all the difference. And it’s just one of the conversations we’re bringing to CMO Summit Austin, for the first time, on June 25. Request your complimentary pass: https://lnkd.in/exrkvgMa