Chase Dimond

Bad Copywriting VS Great Copywriting:

Strong words move people. “Grow your business” sounds okay. “Scale your business” sounds powerful. Small changes in wording can completely change how your copy feels and converts. Follow me for more copywriting & marketing tips.

Stop asking AI to write. Start asking it to think. Most people treat AI like a vending machine. Put in a prompt, get out content. Done. But that's the lowest-value way to use it. AI's best use isn't producing more. It's helping you think better before you produce anything. Here's the shift: Instead of: "Write me a post about email marketing." Try: "What are the biggest misconceptions ecommerce founders have about email marketing? Challenge my assumptions." Instead of: "Give me 10 subject lines." Try: "Here's my offer. What objections might stop someone from clicking? Now write subject lines that address those." Instead of: "Draft this email." Try: "What's the one thing this email needs to accomplish? What's getting in the way of that?" When you use AI to think first, the writing gets sharper. The strategy gets clearer. The output actually lands. AI isn't your ghostwriter. It's your sparring partner. Use it to pressure-test ideas before you commit to them. Use it to find the holes in your thinking. Use it to ask the questions you forgot to ask yourself. The people getting the most from AI aren't the ones prompting faster. They're the ones thinking deeper. Stop outsourcing the writing. Start outsourcing the thinking.

Most people take months to bounce back. You can do it in minutes: Whether coaching founders or athletes, I've seen one thing separates the good from the great: The ability to bounce back fast. The good news? This isn't something you either have or you don't. (Credit: James Ware) It's a skill. And like any skill, You can improve with practice. I had a really off day yesterday. Years ago, it would have thrown me for weeks. Here's what helped me bounce back fast: 1/ Release Name what you're feeling. Ask: what is this feeling trying to tell me? Then shake it, shout it, or breathe it out. 2/ Reset Do something that shocks your system. Pinch yourself, splash cold water on your face. This clears the mental cache. 3/ Rewire Only now shift your mindset. Ask: what's the opportunity here? What can I learn? How can I grow? Pro tip: Don't skip the Release stage. Feelings you suppress don't disappear, They just resurface later and cost you more. Novak Djokovic: "The biggest battle is always within. You have your doubts and fears. I feel it every single match. The difference between the biggest champions and the ones struggling to get to the highest level is the ability to not stay in those emotions for too long".

Most ads fail because they jump straight into selling. Great copy follows a structure. Hook attention. Build emotion. Create desire. Drive action. That’s why frameworks like AIDA and PAS still work after decades. Good copy isn’t random. It’s psychological.

The best AI prompt I ever wrote was a question, not a command. Most people prompt like this: "Write me a post about email marketing." That gets you generic output. Stop telling AI what to make. Start asking it what you're missing. Here are 11 questions I now use instead of commands: 𝗧𝗼 𝗳𝗶𝗻𝗱 𝘄𝗲𝗮𝗸 𝘀𝗽𝗼𝘁𝘀: → "What's the single biggest reason someone would stop reading this?" → "Where does my argument get lazy or hand-wavy?" → "What would a harsh editor cut first?" 𝗧𝗼 𝘀𝗵𝗮𝗿𝗽𝗲𝗻 𝘁𝗵𝗲 𝗮𝗿𝗴𝘂𝗺𝗲𝗻𝘁: → "What am I assuming that might be wrong?" → "What's the strongest counterargument to this?" → "If this is the answer, what's the better question I should be asking?" 𝗧𝗼 𝗰𝘂𝘁 𝘁𝗵𝗲 𝗳𝗹𝘂𝗳𝗳: → "What am I saying twice that I only need to say once?" → "Which paragraph adds the least value?" → "If I had to cut this in half, what goes first?" 𝗧𝗼 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲-𝘁𝗲𝘀𝘁 𝗶𝘁: → "Read this as someone who disagrees with me. What would they say?" → "What's the one thing this piece is trying to say? Is it obvious?" Commands spit out content. Questions sharpen your thinking. The people getting the most from AI aren't prompting faster. They're asking sharper questions. ♻️ Repost if this was useful. 🔔 Follow me for more on AI, marketing, and copywriting.

Most brands write a voice guide for their website, then watch their copy drift across email, SMS, social, and customer service until every channel sounds like a different company. Here are 5 brand voice rules you need to know: → Separate voice (the personality) from tone (the situation) → Document the voice so anyone on the team can write in it → Replace abstract nouns with specific concrete details → Make the voice work across every channel beyond just the website → Define what the brand doesn't sound like as clearly as what it does

Bad Copywriting VS Good Copywriting: ❌ Our water bottle keeps drinks cold. ✅ Ice-cold water, even after 8 hours in your bag. 🧊💧 ❌ Our mattress helps you sleep better. ✅ Fall asleep 2x faster after long workdays. 😴🌙 ❌ Our skincare product hydrates your skin. ✅ Hydrated skin that still feels fresh after 10 hours. ✨💦 ❌ Our headphones have noise cancellation. ✅ Block out up to 90% of background noise on flights. 🎧✈️ ❌ Our meal prep service saves time. ✅ Dinner ready in under 5 minutes. ⏱️🍽️ 🔖 SAVE this for later Сredit: Chase Dimond

Bad copywriting: “Noise-cancelling headphones.” Great copywriting: “Hear your music. Not the airplane.” Sell experiences, not specs.

Truly a marketers proudest moments 🤣 Credit: Jimmy Kim