Black At is a platform designed to bridge the gap between Black creatives and global brands opening doors to meaningful engagement and business opportunities around the world. With a strong focus on creativity, our mission is to spotlight Black talent and create more opportunities for connection, collaboration, and impact on the global stage.
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Black At reposted this
For the first time in Cannes Lions International Festival of Creativity Lions history, Cannes will experience a full African music takeover Afrobeats, Amapiano, and Reggae on one stage. Our first artist lineup has been released, with more major names to come. Only a few tickets left. Eventnoire Jeffrey Osuji Get yours now at www.blkat.org.
Afrobeats history
CULTURE 2 CAPITAL Afrobeats is no longer emerging culture it is global pop culture. From Davido’s Stand Strong as the theme song of the 2022 FIFA World Cup to Burna Boy teaming up with Shakira this year for Dai Dai, the official FIFA World Cup theme song, Rema’s calm down doing a billion views on YouTube. African creativity is shaping the global entertainment landscape at an unprecedented scale. This year, the Cannes Lions International Festival of Creativity makes history by welcoming not only its first Afrobeats artist to the stage, but its first African recording artist. At just 19 years old, Qing Madi represents a new generation of creators redefining global influence. Having collaborated with international stars including Lil Wayne, Keith Sweat, and Chloe Bailey, Qing Madi embodies the future of an industry projected to contribute over $100 billion in value. For the first time, audiences will also hear directly from government leadership on intellectual property retention, creator rights, and the policies shaping the future of Nigeria’s rapidly growing creator economy ecosystem. This session explores how creators, brands, policymakers, and investors can participate in one of the world’s fastest-growing cultural and economic movements. Date: June 26, 2026 Time: 2:00 PM Venue: Palais des Festivals et des Congrès – The Forum, Cannes, France
Black At reposted this
CULTURE 2 CAPITAL Afrobeats is no longer emerging culture it is global pop culture. From Davido’s Stand Strong as the theme song of the 2022 FIFA World Cup to Burna Boy teaming up with Shakira this year for Dai Dai, the official FIFA World Cup theme song, Rema’s calm down doing a billion views on YouTube. African creativity is shaping the global entertainment landscape at an unprecedented scale. This year, the Cannes Lions International Festival of Creativity makes history by welcoming not only its first Afrobeats artist to the stage, but its first African recording artist. At just 19 years old, Qing Madi represents a new generation of creators redefining global influence. Having collaborated with international stars including Lil Wayne, Keith Sweat, and Chloe Bailey, Qing Madi embodies the future of an industry projected to contribute over $100 billion in value. For the first time, audiences will also hear directly from government leadership on intellectual property retention, creator rights, and the policies shaping the future of Nigeria’s rapidly growing creator economy ecosystem. This session explores how creators, brands, policymakers, and investors can participate in one of the world’s fastest-growing cultural and economic movements. Date: June 26, 2026 Time: 2:00 PM Venue: Palais des Festivals et des Congrès – The Forum, Cannes, France
Black At reposted this
As Cannes Lions International Festival of Creativity draws closer, we want our community to understand a few important things about navigating the festival successfully. 1) Cannes is not about parties it is about creativity, business, relationships, and awards. The real value is in the rooms, the conversations, the learning, and the long-term connections you build. Don’t get carried away by the noise. 2) Plan your calendar wisely. Do not over-subscribe yourself to every speaking engagement, cocktail event, or beach gathering. Be intentional. Attend sessions and meetings that align with your growth, goals, and business interests. 3) Most people are there for themselves. Find your tribe, your people, and navigate the festival together. Community matters. Having the right circle can help you access opportunities, share information, and stay grounded throughout the week. 4) Cannes is business. Be prepared. Bring business cards. Carry a power bank. Keep your phone charged at all times. Stay organized because you will be constantly moving between meetings, activations, panels, and networking sessions. 5) There will be celebrities everywhere. Do not get star-struck. Focus on why you came. The biggest opportunities at Cannes often happen in simple conversations, not photo moments. Go to Cannes with intention. Build relationships. Learn. Create opportunities. Represent yourself well. And remember access means nothing without preparation.
Black At reposted this
There are certain moments in your career that feel less like milestones and more like full-circle moments. Being appointed to serve on the awarding jury for the Luxury Lions at Cannes Lions 2026 is one of those moments for me. For decades, Cannes Lions has represented the very highest standard of creative excellence, not just in the quality of the work itself, but in the ideas, insight, craft, and cultural influence that shape industries and move people. I’ve long admired the caliber of work recognized across the different categories and the conversations that those ideas spark globally. To now contribute to that process from the jury room is both an honour and a responsibility I hold with deep respect. Luxury, in particular, is such a fascinating space to judge. It goes far beyond aesthetics or aspiration. It reflects precision, restraint, storytelling, emotional intelligence, cultural relevance, and an uncompromising attention to detail. The strongest work is not only beautifully crafted, it also says something meaningful. I’m genuinely looking forward to engaging with the brilliant minds across the jury and to recognizing the work that will shape the future of creativity and craftsmanship globally. See you at Cannes Lions International Festival of Creativity! See the full jury https://lnkd.in/eFSc7fhM Black At Peter Ukhurebor #CannesLions #LuxuryLions #CreativeExcellence #LuxuryMarketing
Black At reposted this
It feels a bit strange posting about award shows given the current state of...everything. However, getting to review some of the best work in the world and celebrate the many people behind it is an experience I'm thrilled to have been chosen for. Industry Craft jury at Cannes Lions International Festival of Creativity, let's get it! Thank you to Edelman, Black At and many others for helping to make this happen 🙏🏾
Black At reposted this
Thrilled to announce I'll be serving on the Shortlisting Jury at the world's biggest advertising festival: Cannes Lions International Festival of Creativity. Grateful to everyone who's been part of this journey. From competing on this stage and winning, to now helping set the benchmark for global creative excellence. Thanks also to Peter Ukhurebor of Black@ for the fantastic job of representation. Merci. 🦁
Black At reposted this
I am thrilled to announce that I have been selected to serve on the Shortlisting Jury for the PR Lions at the 2026 Cannes Lions International Festival of Creativity. In a time where the definition of impact is constantly evolving, I am looking forward to reviewing the world’s most provocative and effective work that sets the global benchmark for creative excellence. Having spent many years at the intersection of reputation, media, and brand strategy, I know that the most powerful stories are those that bridge culture and commerce. Honored to join an incredible room of thinkers and strategists in the PR category: ANDRES ORTIZ RENNEBERG, Björn Mellstrand, Chad Song, Deirdre Murphy, Eleanor Sullivan , Felipe Braz Costa, Keri-Ann Stanton, Khaled El Seginy, Louisa Hager, Marc Antoine Koréki, Max Burt, Nozipho Tshabalala, Peter de Albuquerque, Shelley Sorensen, Silvia Lenberger, Sonia Huria, and Vladimír Bystrov. Thanks to Peter Ukhurebor and the team at Black At for the incredible work they do in ensuring diverse, world-class voices are brought to the global table. Representation isn't just about being seen; it's about being heard where decisions are made. Cannes, always a delight to see you! 🇫🇷 #CannesLions #PRLions #PublicRelations GLG Communications, PRCA Africa, Nigerian Institute of Public Relations, International Communications Consultancy Organisation, Nigerian Women in PR, Life Coaches Association of Nigeria (LCAN)
Black At reposted this
Proud of our CEO Chesley Maddox-Dorsey who has been chosen as a Juror for Cannes Lions International Festival of Creativity. She is a member of the judging pool for the Audio & Radio Lions. Thank you to Peter Ukhurebor at Black At for letting Chesley be apart of history in the making!
Black At reposted this
🇫🇷Cannes Lions changed me so now i’m changing Cannes Lions🎉 Since 2024, Cannes Lions International Festival of Creativity has been a space of learning, reflection and ambition for me. I’ll be honest when I first went I didn’t think the festival was for me. I found it overwhelming and spent the first few days feeling out of place. It was The Black Network, who saw something in me that I hadn’t yet seen in myself and for that, I remain grateful. In 2025, my focus changed from attendee to impact so I was honoured to co host the Black At Thought Leadership brunch at the iconic Hotel Martinez Cannes is often portrayed as rosé on yachts but my experience tells a very different story as behind the glamour are rich, powerful stories about creativity, culture, leadership, technology and influence. Personally, the exposure has been transformative as I’ve been able to: ✅Build a number of communities including a community of CTOs ✅Build EMERGE The ERG Community, a collective of ERG leaders across over 120 companies ✅Speak at UK Black Business Week, UK House of Lords, University of Cambridge, BBC, Google, Amazon, TikTok, Spotify and more ✅Build a contact list of C‑suite‑leaders across media, brand and corporate leadership ✅Strengthen my personal brand and grow my LinkedIn from 1,000 to nearly 10,000 connections Those rooms taught me something important: access changes trajectories but only when it’s intentional. That’s why, through EMERGE The ERG Community, we’re launching the Power of 3 Programme at Cannes Lions 2026. Because the future of advertising, culture and storytelling only works when executives, marketers and the press are aligned not siloed. The programme brings together: 🦁 Future C‑suite leaders 🦁 Future CMOs and marketing leaders 🦁 Future editors, journalists and cultural commentators If this sounds like you then please apply via EMERGE The ERG Community (you have until the 1st May) With costs estimated £1k-£2k per person, we need additional support to truly scale this work and take as many people as possible, we are actively looking for additional support 🚨If you’re a: • C-Suite leader who wants to sponsor future talent • A Brand or organisation looking to invest in meaningful impact I’d love to talk. *The images in this post are AI generated* #Cannes #CannesLions #Leadership #Creativity #AI