Edelman

This week, SXSW London begins and we've got a lot on. From longevity marketing to Gen Z maker trust to the future of media credibility, swipe to see the full programme and come find us if you're there. Join us to hear from Julian Payne, Sophia Smith Galer, Max Foster, Lotte Jones, Jackie Cooper, Mia Maugé, Nico Sarti, Zak Heath, Jo Burford, Antonia Aveline, Zenya Angela and Ademide Grace.

Two standout campaigns. Four Clios Health awards. Congratulations to the American Optometric Association's "The 95MPH Eye Exam" and Allegra's "Pit Shop" on their wins. The Clios

For decades, women's contributions to the automotive industry have been largely overlooked. So, Nissan removed every innovation invented by women from one of its SUVs to show that, without women, there is no car.

We are proud to announce our wins at the 2026 Effie Awards United States. Ajinomoto's long-term brand campaign "How Ajinomoto Changed America's Minds About MSG" won Gold in Sustained Success, and Progresso's "Soup Drops" took home two Silvers and a Bronze. Congratulations to our clients and teams for creating work that is truly effective. Effie Worldwide

Applications for Edelman’s UK 2026 Internship Programme are officially live! Step into the world of communications and PR through a programme designed to help you learn, grow, and gain valuable experience in a global agency environment. Along the way, you’ll have the opportunity to explore different areas of the industry, take part in learning and development sessions, and build valuable professional skills. Ready to get started? We’d love to hear from you! Apply now: https://lnkd.in/eUYzvD67

Most companies say trust matters. Very few manage it like a business function. In a new piece for Fortune, U.S. Head of Corporate Reputation Jonathan Jordan argues that trust has become too important and too fragile to remain fragmented across communications, legal, HR, government affairs, and compliance teams. His solution: companies need a Chief Trust Officer. Jonathan explores why trust now drives growth, why it has become increasingly local and personal, and why companies can no longer assume silence shields them from scrutiny. The organizations best prepared for what comes next will be the ones treating trust as a strategic discipline, not a reactive exercise. Read the full piece here: https://hubs.ly/Q04j3GGn0

In today's world, constant disruption and fragmentation are reshaping consumer behavior, making trust one of a brand’s greatest advantages. Launching in June, the 2026 Edelman Trust Barometer Special Report: Trust and Brands will explore how trust influences brand relevance and long-term growth, and discuss how factors beyond visibility are becoming powerful drivers of brand loyalty. Sign up now to receive the report first: https://hubs.ly/Q04h_RmP0

Kate Stanners, Chief Creative Officer, International, Edelman, has been announced as Jury Chair of the 2026 Cresta Awards. The appointment recognises Kate’s standing as one of the industry’s most respected creative leaders and brings a timely focus to the growing creative power of earned media. As Kate notes, “earned media has earned its right to play a much more significant role in brands’ marketing plans.” We look forward to seeing the work that sets the standard for creative excellence in 2026. Learn more here: https://hubs.ly/Q04hS_D_0

Organizations today are navigating an increasingly complex environment shaped by fragmented attention, accelerating narratives, and rising expectations for measurable business impact. In this new reality, communications can no longer operate on lagging indicators or disconnected insights. That's why we are launching Edelman Intelligence, a new practice built to help organizations predict what matters next, power smarter decisions in real time, and prove the impact of earned strategy on business outcomes. Gregory Gittrich, Global Head of Intelligence, shares his perspective on the launch — why communications is evolving into a real-time intelligence function, examples of this working in practice, and what organizations must do to stay ahead. Built on Edelman’s expertise across research, analytics, behavioral science, econometrics, and AI-enabled capabilities, Edelman Intelligence represents a fundamental evolution in how organizations navigate today’s operating environment. Read the full piece here: https://hubs.ly/Q04hXWsf0

How do you get more people in the UK to consider putting Hellmann’s mayonnaise in their sandwiches? By becoming the Official Mayo of Sandwich, of course!