Cannes Lions International Festival of Creativity

The State of Creativity 2025 found that lacking in-depth insight slows your ability to react to cultural moments. So how do you anticipate, adapt and get ahead? Find out the barriers to cultural agility faced by business and get actionable advice on how to be reactive in the latest study by LIONS Advisory | lnkd.in/eKmd8v-V

An inspirational story of resilience and courage. Congratulations to Sonita Alizadeh – the 2025 Cannes LionHeart recipient. Afghan rapper, human rights activist and author Sonita has used her platform to be a global voice for women’s rights. She co-founded Azero and The Dreams Book, a secret school for Afghan girls deprived of education under Taliban rule – and has been amplifying her fight against child marriage through music. The Cannes LionHeart Award recognises the significant contributions that people make to the world, which Sonita uses her voice to do everyday. She’ll be taking the Debussy Theatre at Cannes Lions 2025, where she’ll share her story and be presented with the Award in the evening. Find out more | https://lnkd.in/eH3hVH-W

Boundary-pushing, original and effective creativity backed by strong insight drives business. But lack of creative confidence is holding marketers back. The State of Creativity 2025 is here to help. This year’s study focuses on embracing and reframing risk, so you can use it as your year-round tool to prove the business case for creativity. Hear from the experts, get an honest snapshot of the industry from the people in it, and leave with actionable insights to help grow your business. Read the study – out now | https://lnkd.in/eKmd8v-V

For years, B2B marketing has been perceived as the quiet player in the world of creativity. No more. Ahead of the Cannes Lions International Festival of Creativity 2025, marketing leaders are highlighting how B2B has become the driving force of innovation and emotional storytelling. Davang Shah, VP of Marketing, LinkedIn emphasizes the importance of authenticity in today’s competitive landscape: “To build authentic brands, we’re going to see brands bet big on short-form video and invest in creating credible thought leadership in the months ahead." What’s next in B2B marketing? Creative storytelling, impactful technology, and strategies that stand out from the crowd. Read the full story on B2B’s creative revolution via Raconteur | B Corp™: https://lnkd.in/dA3h8zdN

What will you see on stage at Cannes Lions 2025? The Festival programme is built around five content streams – each designed to help you navigate the topics, skills and trends shaping the industry. Deep-dive into the programme ahead of time and curate your personalised schedule of talks. See you in June | https://lnkd.in/dmSRJahv

Never-before-seen talks, delivered by industry icons. The Cannes Lions 2025 programme is now live. Discover the speakers and topics that’ll take the stage this year and start curating your personalised Festival schedule | https://lnkd.in/dmSRJahv

Meet the creators coming to Cannes Lions 2025. Featuring entrepreneurs, streamers and comedy duos, these are the creators who’ll be sharing insights, ideas and inspiration on stage this year. They’ll be speaking exclusively on the Creator Rooftop as part of LIONS Creators – a dedicated programme and place for the creator economy at the Festival. Learn more about the Creator Pass and get yours today | https://lnkd.in/dcTSf9Ba

Black market signs to burglar-free buildings. ADT is a leader in security in Mexico. Its popularity means that logos are often sold on the black market – affecting business, but providing a growth opportunity. To tackle this, it offered informal buyers the chance to hire the formal installation of an original ADT sign at half the price of the black market. Visits were scheduled where ADT wasn’t being considered, and 93% of clients upgraded to more products. The campaign was distributed on social media channels, Display and OOH – and people were talking about it. It resulted in a 640% increase in home visits and more than 70% of Mexico City now have safer, secure homes and businesses as a result. Install Our Logo | Leo Burnett, Mexico City | ADT Security | 2024 🥈1 Silver Lion 🎗️2 Shortlists Made progress-driving work but missed the deadline? Our team of Awards experts are on hand to help you finish your submission. Get in touch today and we’ll make it happen | https://lnkd.in/ei2R8-_U

What happens when two passionate leaders meet in the world of advertising? Laura Brown and Frank Starling share their journey from different paths to a shared mission: building inclusive spaces in the advertising industry. At 21, Laura turned a setback into a launchpad, temping as a receptionist at Cannes Lions International Festival of Creativity before becoming the Head of Advancing Equitable Access. Today, she leads the See It Be It program, empowering women and nonbinary people to elevate their careers in advertising. Meanwhile, Frank’s early passion for community led him to become LION’s Chief DEI Officer, where he’s championing belonging across advertising and communications. Together, they share how See It Be It advances careers, focuses on retention just as much as recruitment, and the vital role regional communities play in sustaining inclusion efforts. 🎧 Listen to the full episode where Laura and Frank unpack how See It Be It is changing the game in advertising: https://lnkd.in/eWJueNzd 📅 Cannes Lions 2025 will take place June 16-20, 2025. Founders International Network is the official media partner for Cannes Lions' See It Be It Program. 👉 What steps can we take to better support inclusion in advertising? Share your thoughts in the comments! #Advertising #SeeItBeIt #WomenInLeadership #CannesLions

What happens when two passionate leaders meet in the world of advertising? Laura Brown and Frank Starling share their journey from different paths to a shared mission: building inclusive spaces in the advertising industry. At 21, Laura turned a setback into a launchpad, temping as a receptionist at Cannes Lions International Festival of Creativity before becoming the Head of Advancing Equitable Access. Today, she leads the See It Be It program, empowering women and nonbinary people to elevate their careers in advertising. Meanwhile, Frank’s early passion for community led him to become LION’s Chief DEI Officer, where he’s championing belonging across advertising and communications. Together, they share how See It Be It advances careers, focuses on retention just as much as recruitment, and the vital role regional communities play in sustaining inclusion efforts. 🎧 Listen to the full episode where Laura and Frank unpack how See It Be It is changing the game in advertising: https://lnkd.in/eWJueNzd 📅 Cannes Lions 2025 will take place June 16-20, 2025. Founders International Network is the official media partner for Cannes Lions' See It Be It Program. 👉 What steps can we take to better support inclusion in advertising? Share your thoughts in the comments! #Advertising #SeeItBeIt #WomenInLeadership #CannesLions