Artificial Intelligence
Transform your marketing strategies with E-goi’s advanced Artificial Intelligence solutions.
Use Artificial Intelligence as your ally!
At E-goi, we believe in the power of Artificial Intelligence to drive marketing strategies.
Discover how our advanced Generative and Predictive AI solutions can help create effective content and enhance your decision-making.
Why use Artificial Intelligence?
Experience the Impact of AI in Your Strategy!
Hyper-Segmentation Powered by Artificial Intelligence
The key to driving the customer journey in a personalised, accurate, and automated way.
• Gather behavioural data from consumers in physical and online stores;
• Identify patterns using AI to create precise hyper-segments;
• Send optimised communications, personalised for each customer, at the right moment.
AI to Boost Your Communications
At E-goi, Artificial Intelligence is your ally for more efficient, attractive, and personalized communication. Our AI tools are designed to optimize every step of your digital marketing process, from content creation to performance analysis.
Content Generator
Say goodbye to creative blocks and hello to strong communication! The Content Generator is a powerful tool that not only creates text for various channels but can also correct, translate, change tone, and analyze your content.
Global Send Time Suggestion
Sending communication at the right time makes the whole difference. Global Send Time Suggestion analyzes your contacts’ opening behavior over the past 90 days to suggest the best day and time for sending your email campaigns.
AI Email Campaign Performance Helper
Learn, adjust, and continuously refine your email marketing strategies. After sending your campaign, our performance assistant take the action. Within just one hour of sending, you can generate a detailed performance analysis with useful suggestions to improve your results.
Discover the Ideal Solution for You
Explore E-goi’s artificial intelligence features and choose the perfect plan to boost your digital marketing strategies.
Advanced AI for Your Business
At E-goi, we take Artificial Intelligence to a new level with our predictive solutions developed by our experts. Our predictive AI analyzes data to forecast future trends, helping you to make more informed decisions, optimize your marketing strategies, boost your conversions, and retain your customers.
Next Best Offer (NBO)
Communicate the ideal offer. The NBO analyzes your customers’ purchasing behavior to suggest, based on AI analysis, products they are likely to like. This not only increases sales chances but also improves the user experience by sending more relevant and personalized offers.
Article Recommendations (Media)
With this AI solution, you can offer personalized content. Our AI suggests articles that match users’ interests and behaviors, while surprising each user with trending content recommendations to enhance engagement.
Send Optimization (SO)
Discover the ideal time for each contact! Send Optimization uses AI to analyze each contact’s behavior patterns, proposing the best time to send your messages. This ensures your communications reach each user at the right time, ensuring higher engagement and visibility.
Next Best Channel – Coming Soon
This solution predicts which channel each customer is most likely to prefer for receiving communication. This allows for more effective communications by combining multiple channels, whether email, smartSMS, WebPush, or Push. Next Best Channel will maximize engagement and boost your conversions.
Churn Prediction – Coming Soon
With Churn Prediction, our AI identifies and warns of behavioral changes that may indicate a customer is about to leave your service. This allows you to take preventive measures to retain these customers, such as offering special promotions or adjusting your communication strategies.
Next Best Offer: Create relevant, real-time offers with AI
Offer your customers the most suitable product, based on centrally collected data, and increase the average order value using insights on preferences, behaviour, and purchase history.
The intelligent NBO algorithm identifies common products among customers, analyses their behaviours, and recommends the most relevant options for each buyer.
Frequently Asked Questions About Artificial Intelligence
Artificial intelligence (AI) is a field of computer science that develops systems using Machine Learning techniques capable of performing tasks that typically require human intelligence.
In digital marketing, AI can be applied in various areas such as campaign personalization, predictive data analysis, and the development of chatbots and virtual assistants.
Generative AI creates new data or content, such as images and texts, based on patterns learned from large volumes of existing data. ChatGPT is an example as it can compose coherent and creative texts in response to various requests.
Predictive AI uses statistical models and algorithms to forecast future results or behaviors based on patterns identified in past events. An example is predicting a customer’s interest in specific products in a future purchase, helping businesses optimize conversions and enhance engagement.
At E-goi, we offer both Generative AI solutions (e.g., the Content Generator) and Predictive AI solutions (e.g., the Next Best Offer model). If you need help understanding the best solution for your business, contact our consultants.
E-goi’s AI can increase your sales by personalizing your campaigns, intelligently segmenting your audience, and automating processes. This means you can reach the right customers at the ideal time with offers that genuinely interest them.
For example, Salsa Jeans increased their average ticket by 73% using E-goi’s Send Optimization tool to find the best time for their communications.
Another case involves a phygital toy retail business from the Iberian Peninsula, which increased its in-store conversion rate by 24% after users received a campaign with Next Best Offer featuring individually recommended products they bought in-store.
A health and wellness e-commerce business from Latin America managed to boost its click-through rate by 7% after customers received an email campaign with NBO, resulting in a 33% increase in their average ticket.
A major Portuguese newspaper increased the click-through rate of its newsletter articles by an average of 10% after implementing the AI solution with Article Recommendations, generating a significant increase in page views due to the accuracy of personalized predictions.
The Content Generator is available in all E-goi plans.
Global Send Time Suggestion and AI Email Campaign Performance Helper are available in PRO and Corporate plan.
Advanced Predictive AI Solutions are available in the Corporate plan.
Our Predictive AI models are developed by E-goi, so we have full control over our algorithms. We can customize and train them according to each business’s reality and needs, ensuring greater accuracy and continuous learning to deliver better results for our clients.
