Toucan

We’re excited to launch Toucan’s Amazon Mastery Course, a free programme designed specifically for C-Suite Executives, Directors and senior managers working for Australian FMCG brands looking to grow on Amazon. Whether you're defining your go-to-market strategy, evaluating marketplace expansion opportunities, or building a roadmap for international growth, these sessions are designed to deliver executive-level insight from the teams driving Amazon's global strategy. Participants will hear directly from Toucan’s account managers, advertising specialists, and creative team, covering the strategies brands are using to drive growth across Amazon and retail media. ✅ 100% free, no strings attached  ✅ Capped attendance  ✅ Brands will be assessed before acceptance If you’re an FMCG brand looking to take Amazon more seriously in 2026, we’d love to hear from you. Register your interest below. https://lnkd.in/eCiGQYtd #Toucan

Amazon DSP is becoming far more than a programmatic buying platform. The latest updates across Brand+, Performance+, Dynamic TV Creative, and LinkedIn CTV show Amazon is building a true full-funnel media ecosystem powered by AI and first-party commerce data. Brands can combine: • Prime Video & Streaming TV  • Audio inventory  • Live sports  • LinkedIn CTV audiences  • Amazon shopping signals …all inside one platform. What stands out most is Amazon’s focus on: • AI-powered optimisation  • Automated creative generation  • Personalised TV experiences  • Cross-channel audience integration As brands look for scalable growth beyond lower-funnel retail media, Amazon DSP is quickly becoming one of the most important ways to build your brand. Is your brand making the most out of Amazon DSP? If you think you could be doing more, lets chat about how your brand can use Amazon advertising to drive better growth and results! Read all the updates on our blog here: https://lnkd.in/em8fDfhx #Toucan #AmazonDSP #AmazonAds #AmazonUpdates

TikTok World Summit 2026 made one thing very clear, TikTok is no longer just a social platform. It’s becoming one of the most powerful commerce channels brands can tap into. From AI-generated creative and automated campaign optimisation to creator discovery tools and expanded TikTok Shop capabilities, the platform is rapidly evolving into a full-funnel growth engine. Brands that move early on TikTok Shop are building audiences, creator partnerships, and revenue momentum while the platform continues to scale. At Toucan, we’re helping brands unlock growth through: • TikTok Shop management  • Creator & influencer strategy  • Paid social campaigns  • Content-led commerce growth If your brand hasn’t explored TikTok Shop yet, now is the time. And if you’re already live but struggling to scale, our team can help so reach out to see how TikTok Shop can drive growth for your brand. Read our full breakdown of the biggest announcements from TikTok World Summit 2026 here 👇 https://lnkd.in/eJ2urM6q #Toucan #TikTokWorldSummit

Goodbye Rufus, kind of... Amazon is introducing ‘Alexa for Shopping,’ the world’s best, most personalised AI assistant according to them, for shopping available to U.S. customers. Customers can now use Alexa for Shopping to ask questions directly in the main Amazon search bar, create personalised shopping guides for big purchases, get category and product insights in search results and on product pages, generate dynamic product comparisons, view up to a full year of price history, and automate deal-finding, cart-building, and routine purchases based on personalised insights. The implications for brands are huge: • Product detail pages need to answer conversational queries  • Content quality becomes even more critical for AI-driven recommendations  • Brand visibility may depend less on keywords alone and more on contextual relevance  • Shopping is becoming increasingly agent-led, not search-led We’re quickly entering the era where AI assistants don’t just help consumers discover products, they help make decisions for them. The brands investing in better content, stronger reviews, and clearer differentiation now will be the ones AI recommends later. #Toucan #AmazonNews #AmazonUpdates #AI

AMC Masterclass is in session! What a great event put on by Xnurta today at Vagabond Wines and a shoutout to Sam Adams and Curtis Fu for presenting some really great insights on how we can use AMC to drive great results. A special shoutout to the team at Xnurta, Ben Meyer, Luis Pedro Martinez - MBA, Dana Ciamberlani, Scott Bowerman for inviting us to present and for sharing some really interesting data around how their platform can really drive incremental growth. Now time to enjoy some nice wine! 🥂 #Toucan #Xnurta #AMCMasterclass

🚨 BREAKING: Amazon has expanded access to Premium A+ Content 🚨 Seller Central brand owners in the UK and US can now access Premium A+ Content without needing to meet the previous eligibility requirements. Previously, brands needed at least 5 approved A+ Content projects published within the last 12 months Now, Premium A+ appears to be available to all brand owners in Seller Central. This is a huge opportunity for brands to create: • Richer video experiences  • More immersive PDPs  • Higher-converting product pages With Premium A+ now more accessible, creative quality matters more than ever. At Toucan Studios, we help brands build high-performing Amazon creative, from Premium A+ design and brand storytelling to video production and conversion-focused PDP assets. Take a look at the Premium A+ Content we created for Hendricks Gin in the video below! If you’re ready to elevate your Amazon presence, now’s the time so get in touch with the team!  #Toucan #AmazonNews #AmazonUpdates

We are moving up in the world... Well… technically we just went up one floor in the same building. So, if you’re looking for a dramatic “new HQ reveal”, it was more stairs than private jet. For the first time in ages, the whole Toucan team fits in one space. More room, skyline views and fewer accidental elbow collisions. This is office number 5 (or 6 depending on who’s counting), and every time we say, “Right, this should last us a while.” It never does. When you’re busy building and growing, it’s easy to miss how far things have come. Then you look around at a bigger team, a fuller office and realise how far we have come. One floor higher. Slightly more out of breath. Looking forward to what comes next! #Toucan

Huge congratulations to our Toucs of the Quarter - Sam Adams & Jess Low! 👏 Our Toucan of the Quarter award is voted for by the wider team and is awarded to the people who represent and demonstrate Toucan’s core values day in day out. Both of you have made an incredible impact last quarter and are so deserving of this recognition. Sam isn’t only a fantastic leader, but also an amazing teacher and support to the wider team. He always takes the time to help others, share his knowledge, and make sure everyone around him succeeds.  Jess’ ability to build and manage strong client relationships is exceptional, and the work she consistently delivers for the advertising team has been outstanding.  Thank you both for everything you do for Toucan, it was massively deserved!  #Toucan

If you haven’t registered yet, there’s still time 👇 We’re just 1 day out from our next Toucan Talks webinar and you won’t want to miss this one. Join Ben Levart tomorrow, Tuesday 28th April (2:00 - 2:30PM GMT / 10:00 - 10:30AM ET), as he dives into How Brands Can Unlock Growth Through Optimisation-Led Creative! In just 30 minutes, Ben will break down: • Why creative is one of the biggest levers for Amazon performance • The key elements that influence that all-important first click • How to optimise your content to drive stronger conversion If you’re looking to get more from your Amazon presence, this session is packed with actionable insights you can apply immediately. 👉 Last chance to secure your spot: https://lnkd.in/eaKzA3Ay #ToucanTalks #AmazonWebinar

If you missed out on our most recent Toucan Talks event, you're in luck! Ben Levart will be sharing his session from the event for our next Toucan Talks webinar next Tuesday, the 28th of April from 2 - 2:30PM GMT / 10 - 10:30AM ET which focused on How Brands Can Unlock Growth Through Optimisation-Led Creative! The session will run for 30 minutes and Ben will be sharing how the different creative elements on Amazon have a massive impact on brands success and how each element can be optimised to win that first click and ultimately drive conversion. Register Here - https://lnkd.in/eaKzA3Ay #ToucanTalks #AmazonWebinar