Flywheel

10 years of innovation... and we're just getting started!

Australia's commerce landscape is booming with no signs of slowdown 🌏 On this episode of the Commerce Collective podcast, Mohammad Heidari Far, Managing Director of Flywheel ANZ covers: - The nuances of the Australian economy and shopper, and how this impacts commerce trends - A rundown of the region’s top retail media networks—what they offer, who they reach, and why multiple players thrive across categories and consumer demographics - Why Amazon has been testing extended deal event periods (such as a two-week BFCM event❗) and how brands should prepare for this to be the norm For all of the insights on this must-watch market, listen to the full episode here  🎧 https://lnkd.in/g2RyNSmt 🎧 #Australia #Amazon #CommerceCollective #Podcast

Prior to the availability of 5 years-worth of Amazon Marketing Cloud (AMC) purchase data, measuring long-term consumer value was a challenge 🧗♀️ Now, brands with any length of purchase cycle have the opportunity to dig into long-term consumer behaviors, seasonal trends, and the full consumer journey. To learn about how to action on these deterministic insights, watch the full episode of Office Hours with Patrick Miller and Molly Xie here ▶️ https://lnkd.in/gxgx-fke #AMC #LTV #Amazon #Measurement

Amazon's "Buy For Me" beta is more than just a shopping feature—it's a strategic move to strengthen Amazon's role as the leading destination for product discovery and traffic generation 🛒 In this video, Esther Kwon shares updates on: 💡 Why this is a win-win for both Amazon and DTC brands 💡 How this feature further shapes AI-driven commerce 💡 Why competitors should be paying serious attention What are your thoughts? Leave them in the comments 👇 #BuyForMe #AI #Discovery #Amazon

Bot traffic 🤖 is everywhere, but there is a solution: Closed-loop deterministic measurement. In this episode of the Commerce Collective podcast, Patrick Miller and Emma Irwin dig into why third party verification tools aren't truly fixing the bot traffic problem, and why closed-loop deterministic measurement can. Want to hear the complete story + additional insights on AMC Audiences for Sponsored Ads and how RMN efficacy is impacting JBPs? You'll have to listen in here 🎧 https://lnkd.in/e5uhttgx 🎧 #CommerceCollective #Podcast #Bottraffic #Measurement

Brands have more control than ever to eliminate waste and focus their budget on audiences that actually convert. In this episode of Retail Ready, Hannah Deal shows you how 💡 Efficient advertising requires reaching the right shoppers, in the right places, at the right time. And insights from Amazon Marketing Cloud (AMC) help you do just that while highlighting which efforts are not worth the spend. From excluding "window shoppers" to eliminating junk inventory and controlling ad fatigue with frequency caps, watch the full video for actionable strategies that will drive real results ⤵️ #AMC #ReducingAdWaste

On Friday the Flywheel global team lived out one of our core values: Acting with humanity. 500+ colleagues volunteered across 39 organizations spanning 10 countries to celebrate Earth Day and the communities we call home. Thank you to all of our hardworking volunteers for dedicating 1500 hours to making the world a better place 🌎 #ActWithHumanity #EarthDay

Casting a wide net of ADSP ads and hoping you reach those same shoppers when they search is no longer the most efficient strategy. Now, you can prioritize them with unprecedented precision 💥 Our AMC Audiences for Sponsored Ads help you to direct Sponsored Ads to serve based not only on what keywords are searched, but also who is searching for them—unlocking the ability to manually move shoppers along the path to purchase. In this episode of Office Hours, Troy Stolarczuk & Patrick Miller cover: - How AMC Audiences for Sponsored Ads can help guide shoppers from NTB purchasers ➡️  brand loyalists with efficiency and precision - The evolution of new-to-brand measurement - The push towards audience-based strategies that focus on "who" you're marketing to - How we see current limitations shaping the future of advancements to both ADSP and Sponsored Ads Watch the full video here for the complete conversation 🎥 https://lnkd.in/eiSCxMwr #OfficeHours #AMC #AMCAudiences #SponsoredAds

This just in: Criteo's Retail Media Onsite Video is now live 🚀 But that's not all. Brands can now activate and measure video, Sponsored Products, and Display in a single platform. This unified approach helps us better understand how different formats work together—enabling more efficient optimization across the entire funnel 📈 Read more here: https://lnkd.in/gQXnjsmt

Tariffs & trade developments are continuously involving, creating uncertainty for brands and retailers alike—but you don't have to navigate this disruption on your own. We’re closely monitoring and providing actionable insights to help you prepare, adapt, optimize, and thrive. Scroll through for a state of the industry and key strategies you need to be on top of, and read our full update here 🔗 https://lnkd.in/eAWYEZZY #Tariffs