Connectd

We’re proud to sponsor Founders Live Miami 🗣️ On March 2 from 6pm EST, five founders will have 99 seconds to pitch, followed by live Q&A and audience voting. It’s a simple format, but it reveals a lot. How founders think. How clearly they communicate. What stage they’re really at. At Connectd, we work closely with startups as they figure out what kind of support they actually need. Being in rooms like this adds context to those conversations. If you’re in Miami, reserve your spot here: https://lnkd.in/eBv6bjuG

Connectd is live in Times Square 🗽 When we started, the focus was simple: make it easier for experts to step into fractional work with structure and credibility, and help startups bring in senior support at the right time. That focus hasn’t changed. The scale has. Today, that looks like: ✨ 10,000+ startups and fractional leaders globally ✨ Experts building diversified, fulfilling careers ✨ Startups bringing in senior experience earlier This billboard is a moment to recognise how far the fractional movement has come, and how seriously it’s now being taken. Grateful to the team and the community building this with us ❤️

You can be experienced and still unsure what “fractional work” actually looks like in practice. That hesitation makes sense. But when it’s structured properly, fractional work isn’t chaos. It’s intentional, clearly scoped, and built around alignment on both sides. Here’s where the misunderstanding usually starts 👇

New York, today’s the day 🚀 With the blizzard now behind us and the city getting back to normal, we’re looking forward to welcoming everyone to BetaWorks tonight from 6:00 PM to 9:00 PM EST. Roei Samuel will be joined by John Hoeller Jr, Sarah Lerche, Eric Callahan and Francia Cooper for a conversation on how paid fractional and advisory roles actually take shape inside startups. If you’ve been thinking about fractional work, this is a good room to be in. Doors open later today. Last chance to register here: https://lnkd.in/efUrhUUP

Figuring out your “ask” in fractional work isn’t always obvious. Most people don’t map it out in advance. They learn by being in the right rooms, hearing how startups actually think about hiring, and seeing what turns early conversations into paid work. On March 5th in London, we’re bringing fractional leaders together for an in-person conversation with Hidai Degani, Mhairi Berry, Tom Bromley-Davenport, Rodney Kabuye and Nic Lenz. We’ll get into: → Why early progress in fractional work can feel slow, and what keeps it moving → How relationships evolve into paid fractional work → How to shape your experience so it resonates inside fast-moving startups → How early wins can open the door to a long-term portfolio Looking forward to seeing you there!

Getting your first paid fractional role isn’t always obvious. With the storm currently hitting New York, we know this week looks a little different for many. We’re still planning to be in the room on February 25th. Our Founder & CEO Roei Samuel will be joined by leaders who’ve built real fractional and advisory careers, and founders who’ve brought that support in at the moments it mattered most. Joining Roei: ✨ John Hoeller Jr - Startup Board Advisor and Principal, Capgemini ✨ Sarah Lerche - Board Advisor, Fractional CFO & Independent Director ✨ Eric Callahan - Startup Advisor, Big Sister AI & ingomu ✨ Francia Cooper - Founder, Leap by FC A conversation about what actually happens on both sides of fractional work. We’ll share updates if anything changes. In the meantime, stay safe and we look forward to seeing you soon.

The Connectd community just passed 40,000 on LinkedIn 🚀 Thank you to everyone who’s trusted us, built with us, shared their experiences, or followed the journey along the way. Connectd has grown because startups are bringing in fractional leaders earlier, and experienced professionals are using their expertise to build diversified careers on their own terms. As we move forward, we’ll keep focusing on what matters: ↳ Highlighting how startups use fractional leaders to strengthen strategy, execution, and commercial performance ↳ Showing how experienced professionals turn expertise into diversified income and sustainable portfolio careers ↳ Continuing to raise the quality of matches so both sides see real progress We don’t take the growth for granted. 40k is a milestone, but it’s also a reminder to keep improving the experience we create and the outcomes it delivers. Glad you’re here ❤️

Not every leadership role needs 100% of your time to have real impact. Rick Haslam shares why fractional work lets him support teams like Genesis Health with focus and intention, giving energy where it’s needed while keeping commitments sustainable, while still leaving room for life outside of work.

Fractional support isn’t one-size-fits-all. It changes depending on what the business actually needs. Across our community, that’s showing up in different ways: 👉 Rick Haslam, who’s led international sales and strategy at brands like Hilton, Cigna Healthcare and Nuffield Health, stepping into Genesis Health as their Fractional CEO to help the team move from founder-led momentum to a commercially structured model built to scale. 👉 Eric Callahan, after modernising marketing analytics at American Express and shaping global strategy at Wyndham, joining Big Sister AI as Cloud Architect Advisor to support the commercialisation of their next product iteration. 👉 Jeremy King, with senior finance leadership experience across Avenue One, Insight Investment, Guggenheim Partners and Man Group, working with Cyberette as a Board Advisor to guide investor strategy and disciplined scale at a pivotal stage of growth. Different sectors and different stages, but the same principle applies: bring in the right experience when it actually matters. That’s when fractional support moves beyond “extra help” and becomes part of how the business actually progresses.

This Valentine’s, we’re celebrating the matches that really matter... Startups finding the right fractional leaders at the right time, and experts stepping in where they can make real impact💞 At Connectd, it’s not about chance. It’s about relevant introductions, aligned motivations, and people who’ve done it before stepping in when it counts. Swipe right to see how we played cupid 🏹