Take a TRIP to find your calm in the everyday chaos. TRIP is the #1 calming brand in the world with a range of drinks, oils and gummies. All our products are designed to help you relax, unwind and find your calm Vegan, gluten free and no added sugar - happy days ✌️
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🚨NEW 🚨 Heatwave meet your match - introducing ☀️Tropical Mango 🥭 - and it couldn’t come at a better time 🥵 🌴 Those tropical temperatures this week- balmy evenings, dreaming of office air con making you yearn for a better escape? This new magic from team TRIP hits like pure sunshine 😎 - launching nationwide to help keep your cool. Very proud of all the teams that have brought this to life, can’t wait to share more 🥭
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Our hottest launch yet - and the weather agrees 🌞 Today, we're launching something truly special: TRIP Tropical Mango 🥭 and the response has already been incredible - videos from our community already going viral with millions of views for launch day! We are absolutely obsessed with creating the very best liquids. Not just great-tasting, but uniquely delicious and authentically functional. Juicy mango, tangy passionfruit and a squeeze of lime this really is one of / maybe our best ever! And whether you're reaching for something to unwind on a warm evening, instead of alcohol, or maybe alongside it 😉, this is the drink for that moment. That slow, golden, sun-drenched feeling, wherever you are. Find Tropical Mango nationwide in the UK and the US - in Tesco, Sainsbury's, Waitrose, Morrisons, Boots, Holland & Barrett and Selfridges across the UK 🇬🇧 and Whole Foods, Sprouts and Walmart in the US 🇺🇸
TRIP is now the #2 Value Growth Driver in Single Carbonates in the UK 🩷 Ahead of Dr Pepper, 7Up and Coca-Cola in Q1 2026. And we’re driving that growth Front of Store - some of the most competitive and valuable space in UK grocery. For decades, this space has been dominated by brands built on taste, recognition and scale. Today, shoppers are proving they want more from soft drinks: functional benefits, modern wellness and brands that genuinely resonate with how they want to feel. Better-for-you soda isn’t emerging anymore - it’s arrived. So proud of the whole TRIP team for what we’re building together. Still only the beginning 🚀 Source: Circana, Major Multiples CC; 12 w/e 21.03.26
TRIP is taking over the Netherlands and spreading Calm across the country 🤙 🚀 We're beyond excited to announce that we have expanded across the Albert Heijn estate, rolling out into over 450 stores nationwide. This marks a big moment for TRIP since our launch in Albert Heijn To Go in 2024. Whether you're looking for a deliciously refreshing soda, an alcohol alternative or a wind down at the end of a busy day, you can now find us on shelves at one of the most iconic European retailers. Here's to an even bigger year ahead, helping the Netherlands find calm in the everyday chaos.
✨ Touring the world. Stadium shows. Constant travel. Millions of eyes online. Joe Jonas lives a pretty chaotic life. So honestly… he’s a perfect fit for needing a little TRIP ��💨 This year, we partnered with Joe across two of our biggest brand moments yet - the launch of Cherry Lemon 🍒 and our biggest Dry January ever - bringing together his chaotic, funny, self-aware energy with TRIP’s mission to help people find a little calm in the chaos. And the response has been huge: 🎬 1M+ views across social within the first 7 days of announcing the partnership ⚡️ 2.7M views in 48 hours on our second Joe video 🚀 Some of the highest engagement rates we’ve ever seen as a brand What made the partnership work wasn’t just reach - it was relevance. Joe’s humour, authenticity and “always on” lifestyle made him the perfect person to bring the brand to life in a way that felt entertaining, culturally relevant and genuinely human. He brought exactly the energy we love at TRIP - playful, self-aware and never taking himself too seriously. Because whether you’re performing to 80,000 people… or just trying to survive Friday morning meetings… everyone needs a little TRIP sometimes. Buzzing to officially welcome Joe to the TRIP family 💗
It’s all about the people 😍 Getting to spend quality time together at Soho House & Co Riverhouse last week was something special. Having the full TRIP UK team away from the desk, no laptops, together in nature - this was a rare moment for us to pause. Celebrating riverside - it makes me so proud to see this growing team - just look at this group! It’s all about connection. Brilliant brands and businesses are set apart by their people, those driving the engine, guiding the ship, building the rocket🚀 ! Kindness and collaboration are two of our TRIP team values and I am blown away by the incredible people who’ve joined us on this journey. Innovative and passionate are words that kept coming to me through the day, whether it’s winning the cocktail making race or building the best spaghetti towers - these are the real ones, making the TRIP dream happen. And let’s just say, it’s a competitive bunch!!
We’re incredibly proud to share that TRIP has won Best Social Commerce Campaign at the Performance Marketing Awards! With an ambition to become the leading drinks brand on TikTok Shop, we built an always-on creator and live commerce engine designed to drive high-impact growth at scale. From activating up to 150,000 creators to delivering 250+ hours of live shopping content across key launches, the focus was on creating engaging moments that genuinely connected with shoppers. The results: 🥤 #1 drinks brand on TikTok Shop 📈 449% GMV growth in a single month 🔎 3.5 billion searches generated A huge thank you to our team, creators and partners who helped make this happen. We’re incredibly proud of what’s been built together and excited for what’s next 🚀
🥪 Lunch looks a little different these days TRIP is now part of meal deals in 10,000+ locations across the UK, popping up in Sainsbury’s, Co op, Boots, Waitrose, ASDA, Morrisons and more. What was once a quick grab and go occasion is evolving, with more people reaching for better for you choices that fit into busy days. We’re proud to see TRIP helping bring a little calm to lunch breaks nationwide.🍃 Have you spotted us on your meal deal run yet? 👀 Source: Nielsen sales volume meal deals L12W
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Momentum is continuing to build for BevNET.com Live NYC (June 10+11). See the attendee list in the link in the comments...lots of amazing brands, investors, distributors and retailers. You DO NOT want to miss it! PS -- We have just a few remaining brand activations if you are interested in showcasing your brand. DM for info/questions. #bevnet #cpg #beverages #bevnetlive #nyc