กิจกรรม
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Very honored to be invited as a speaker at the MarTech Expo 2026 in Bangkok, where I shared my perspective on “Beyond Impressions: Converting Digital…
Very honored to be invited as a speaker at the MarTech Expo 2026 in Bangkok, where I shared my perspective on “Beyond Impressions: Converting Digital…
แบ่งปันโดย Michael Chen
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We have never consumed more content. We have never felt more unseen. When everything is personalised, very little feels personal. This is why…
We have never consumed more content. We have never felt more unseen. When everything is personalised, very little feels personal. This is why…
แบ่งปันโดย Michael Chen
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A very timely reminder from Sanjay in his post below. Last week I met with several companies on the topic of sustainability and had discussion around…
A very timely reminder from Sanjay in his post below. Last week I met with several companies on the topic of sustainability and had discussion around…
ชอบโดย Michael Chen
ประสบการณ์และการศึกษา
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BUZZEBEES
ดูประสบการณ์ทั้งหมดของ Michael
ดูตำแหน่ง การดำรงตำแหน่ง และอื่น ๆ
หรือ
กิจกรรมอื่น ๆ โดย Michael
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Proud to see the collaboration between BUZZEBEES and Pepsi recognized with a Silver award at the Thailand MarTech Awards 2026. The “PEPSI…
Proud to see the collaboration between BUZZEBEES and Pepsi recognized with a Silver award at the Thailand MarTech Awards 2026. The “PEPSI…
แบ่งปันโดย Michael Chen
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It’s rare to see business units from the same company take the lions share of the nominations for the top supplier awards but when you consider that…
It’s rare to see business units from the same company take the lions share of the nominations for the top supplier awards but when you consider that…
ชอบโดย Michael Chen
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Cashless is not just speed. It is inclusion. In Southeast Asia, digital payments now account for the vast majority of e-commerce transactions…
Cashless is not just speed. It is inclusion. In Southeast Asia, digital payments now account for the vast majority of e-commerce transactions…
แบ่งปันโดย Michael Chen
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If loyalty starts with a download, you already lost half your audience. Here’s how we help Boots build a digital member system through LINE Official…
If loyalty starts with a download, you already lost half your audience. Here’s how we help Boots build a digital member system through LINE Official…
แบ่งปันโดย Michael Chen
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Consumers are TIRED. Here’s how to be the breath of fresh air. ↴ People are not overwhelmed by ads. They are overwhelmed by being talked at. 80% of…
Consumers are TIRED. Here’s how to be the breath of fresh air. ↴ People are not overwhelmed by ads. They are overwhelmed by being talked at. 80% of…
แบ่งปันโดย Michael Chen
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2026 Loyalty Trends: What’s In vs. What’s Out 🚀 The old Thai loyalty playbook—collecting points for slow discounts—is dead. In 2026, it’s not about…
2026 Loyalty Trends: What’s In vs. What’s Out 🚀 The old Thai loyalty playbook—collecting points for slow discounts—is dead. In 2026, it’s not about…
ชอบโดย Michael Chen
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Emotionally connected customers are more valuable. Studies show they deliver 2–3x higher lifetime value. …and stay longer than transaction-driven…
Emotionally connected customers are more valuable. Studies show they deliver 2–3x higher lifetime value. …and stay longer than transaction-driven…
แบ่งปันโดย Michael Chen
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Bangkok Bank is one of Thailand’s most established financial institutions. Here’s how we helped them build a habit. Inside the Bangkok Bank…
Bangkok Bank is one of Thailand’s most established financial institutions. Here’s how we helped them build a habit. Inside the Bangkok Bank…
แบ่งปันโดย Michael Chen
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In Thailand, digital connection is not optional. Over 83% of the Thai internet users are active on LINE. Retail loyalty in Thailand operates inside…
In Thailand, digital connection is not optional. Over 83% of the Thai internet users are active on LINE. Retail loyalty in Thailand operates inside…
แบ่งปันโดย Michael Chen
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Most loyalty programs promise value. Yet across Asia, almost 30% of loyalty points go unredeemed. What gives? This is not a reward problem. →…
Most loyalty programs promise value. Yet across Asia, almost 30% of loyalty points go unredeemed. What gives? This is not a reward problem. →…
แบ่งปันโดย Michael Chen
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Your customer’s routine is the real loyalty program. Here’s how we helped one of Thailand’s biggest skincare brands ↴ Bioderma is one of Thailand’s…
Your customer’s routine is the real loyalty program. Here’s how we helped one of Thailand’s biggest skincare brands ↴ Bioderma is one of Thailand’s…
แบ่งปันโดย Michael Chen
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What if loyalty programmes felt like friendships? Would you rather get 10 % off at a random chain… or your go-to spot remembers how you take your…
What if loyalty programmes felt like friendships? Would you rather get 10 % off at a random chain… or your go-to spot remembers how you take your…
แบ่งปันโดย Michael Chen