Michael Chen’s Post

Consumers are TIRED. Here’s how to be the breath of fresh air. ↴ People are not overwhelmed by ads. They are overwhelmed by being talked at. 80% of companies think they deliver a great customer experience. Only 8% of customers agree. Most brand messages still sound like this “We saw you” “We have news” “We want to share” That language centres the brand. The shift is simple. Understand this: your customer already has a conversation running in their head → Do I need this → Am I overthinking it → Is this worth my money When a message mirrors that internal monologue, it doesn’t feel like marketing. It feels relevant. This is the difference between “we-we” language and noticing language. “We saw you viewed this” vs “Still deciding if this fits your routine?” “We have an update” vs “Short on time? Here is the quickest way to decide.” Realize this: you are joining an idea that already exists. That is how brands become a relief instead of an interruption. Talk less about yourself. Reflect more of them. That is the fresh air. #BUZZEBEES