Reach Amazon Business customers who often buy more and return less

Amazon Business gives UK sellers on the Professional selling plan a dedicated set of tools to address the pricing, ordering, and buyer-targeting demands that distinguish B2B trade from standard retail. Business-Only Prices let you maintain your existing consumer-facing prices while offering separate, lower rates exclusively to verified business buyers, and the Business pricing and quantity discounts feature tool allows you to build tiered pricing structures that reward buyers who purchase in higher volumes, incentivising larger basket sizes without manual intervention.

For high-value transactions, the Request for Quote feature allows large corporate buyers to submit proposals directly to you through B2B Central, where you can accept, decline, or counter. This creates a structured negotiation channel suited to procurement teams with internal approval processes, and it operates entirely within Amazon Business without requiring sellers to manage communications outside the platform. Automated pricing rules can also be configured to keep your B2B catalogue competitive at scale.

VAT compliance is handled through the VAT Calculation Service, which automatically calculates and displays VAT-exclusive prices to business customers and generates fully compliant VAT invoices on your behalf for every transaction. Each invoice is backed by an invoice guarantee, reducing the administrative burden on sellers and meeting the invoicing standards that business buyers require for tax reclaim purposes. Together, these features make Amazon Business a structured and scalable channel for UK sellers operating in the B2B space.