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Reduced 2026 fees = bigger margins. See what you save
    • Start

      Learn how to sell

      • Choose a selling plan
        Compare selling plans
      • Register as a seller
        Review steps for creating a seller account
      • List your products
        Find out how to match or create listings
      • Fulfil your orders
        Decide on a fulfilment method

      Already have a brand?

      • Brand Registry
        Protect and build your brand
      • Create A+ Content
        Make your products stand out
      • Build Online Store
        Create an Amazon storefront and product detail pages

      New Seller Incentives

      New Seller Incentives

      As a new seller, you can take advantage of a series of incentives. Get started with £42,000 in incentives.

      Fulfil

      Fulfilment Overview

      • Fulfilment by Amazon
        Outsource shipping, returns and customer service
      • Fulfil orders from your own warehouse
        Get faster, cheaper and more accurate deliveries
      • Sell low-cost products, reach millions of customers
        Get started with Low-Price FBA rates!

      Expand your operations

      • Fulfil orders across Europe
        Save 53% in fulfilment fees
      • Fulfil orders across channels
        Use FBA inventory for sales on other channels
      • Launch new products
        Get 10% rebate on sales and free storage with FBA

      FBA Revenue Calculator

      Profit estimation made easy with the FBA Revenue Calculator

      Grow

      Programs to help you grow

      View all programs
      • Advertise with Amazon
        Advertise in and beyond the Amazon store
      • Sell B2B
        Connect with business customers
      • Sell globally
        Sell to Amazon customers worldwide
      • Growth Toolkit
        Tools, apps and more to help your business run
      • EU Agency Program
        Collaborate to unlock seller growth
      • Get personalised recommendations
        Expert guidance with Strategic Account Services

      Reach Amazon customers around the world

      Start selling in the Americas, Europe, Asia-Pacific, the Middle East and North Africa.

      Pricing

      Review fees and costs

      • Standard selling fees
        Choose selling plan
      • Referral Fees
        Review referral fees
      • Fees for Fulfilment by Amazon (FBA)
        Get a breakdown of costs for this popular programme

      Estimate fees and costs

      • Get an estimate for a product
        Preview selling fees, fulfilment costs, and revenue
      • Compare estimates by fulfilment method
        Compare FBA with other fulfilment methods
      • Get an estimate for your FBA inventory
        Preview selling fees and costs for your FBA products

      View Rate Cards

      Find more details about full set of our fees

      Resources

      Learning

      • Case studies
        Read seller success stories
      • Compliance Hub
        All compliance requirements in one place
      • Compliance Hub
        All compliance requirements in one place
      • View all resources

      Guides

      • Blogs
        Get ecommerce tips and info
      • What is dropshipping?
        Find out how to outsource handling and delivery
      • What is ecommerce?
        Learn how to launch an online sales channel
      • Find your product category
        Discover what's selling

      In Demand Product Categories

      Explore what is selling on Amazon
      • Select your preferred language

        • 中文 - CN
        • English - GB
      • Log in
      • Sign up
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