Web Split testing Flow — Where Conversion Happens
Split testing on the web is often where key metrics are won or lost — conversion rates, activation, retention. This page collects real Split testing flow recordings from across the Page Flows web library, giving you an evidence base to benchmark against and borrow from.
End-to-End Split testing Flow Recordings
Each recording captures the full Split testing sequence end to end: the entry point, every step, error and empty states, and the completion experience. These details are where the real design decisions live, and studying them in video form is the closest you can get to using the product yourself.
For Growth Teams and Conversion-Focused Designers
For growth teams, PMs, and conversion-focused designers, this library replaces the "screenshot the competitor" approach with systematic research. Rather than piecing together a Split testing flow from memory or secondhand accounts, you watch it happen — in full, in context, on real products users trust.
Frequently Asked Questions
What web Split testing flow examples are included?
The library features Split testing flows from leading web apps across SaaS, e-commerce, fintech, and consumer categories. New recordings are added regularly.
Are these full recordings or just key screens?
Full recordings. Each captures the complete Split testing sequence — from entry point through every step to completion — so you see the full design decision in context.
Can I filter Split testing flows by industry or category?
Yes. Use brand and category filters to narrow Split testing flows to products in your vertical, making your research more relevant.
How does web Split testing differ from iOS or Android versions?
Web Split testing flows typically run on larger screens with richer interactions (hover states, multi-column layouts, keyboard shortcuts) that don't translate to mobile. If a brand has a mobile app in our library, you can compare directly.