Apple iPhone 16 Pro reviewVisually, the titanium sides look great. (Image credit: Anuj Bhatia/Indian Express)
This is an archive article published on October 1, 2024
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Apple iPhone 16 Pro review: Brilliantly boring

Apple’s iPhone 16 Pro has an understated elegance that appeals to consumers looking for quality and longevity.

Updated: October 8, 2024 12:46 PM IST

I have always seen the iPhone Pro and Pro Max as polar opposites, even though the lineup is meant to represent Apple’s best. It’s like personal style, often skewing down one of two paths. One is extreme: the larger Pro Max is like a Gucci bag, with the GG logo overplayed and in-your-face — people love it and flaunt it. The other path Apple has taken with the smaller iPhone Pro is to blend in and disappear, embodying “quiet luxury.” Think of Loro Piana.

The iPhone 16 Pro is like a cashmere sweater — at least, that’s how I see it. It may come across as “boring” and easily overlooked. It still exudes a quiet premium quality, appealing to a different audience, falling somewhere between a pro-sumer and a casual consumer or a mix of both. While the iPhone 16 Pro doesn’t have that “look-at-me” smartphone vibe, the thrill lies in its subtlety and its ability to be invisible.