Social Samosa

AD: What began as a PAP-style internet moment evolved into a layered rollout for Philips India. A smart prebuzz strategy set the stage for a DVC that translated daily hair challenges into hyperlocal storytelling.

AD : Kotak Shiksha Nidhi: Honouring Resilience and Hope, Post-Pandemic The COVID-19 pandemic disrupted more than lives and livelihoods, it placed the education of thousands of students at risk. Across India, children and young adults faced loss, financial strain, and deep uncertainty about their futures. Instituted by the Kotak Mahindra Group, Kotak Shiksha Nidhi was created to ensure that students affected by loss could continue their education without interruption, compromise, or being forced to leave their schools or colleges. Guided by the belief “Hausla Hai Toh Ho Jayega,” and implemented by Kotak Education Foundation, the program offered not only timely financial support, but also care, understanding, and mental wellness support, acknowledging the emotional toll of loss and disruption. This collective effort was strengthened by the Kotak Mahindra Group subsidiaries: Kotak Mahindra Prime Ltd, Kotak Securities Ltd, Kotak Mahindra Trustee Co. Ltd, Kotak Mahindra Capital Co. Ltd, Kotak Mahindra Investment Ltd, A Kotak Mahindra Asset Management Company Ltd, Kotak Alternate Asset Managers Ltd, Kotak Infrastructure Debt Fund Ltd, reinforcing the Group’s shared responsibility toward ensuring continuity of education. Kotak Shiksha Nidhi reflects a shared promise: to protect education, restore hope, and walk alongside students as they rebuild their futures with dignity. Brand TVC : https://lnkd.in/dReEDH8V

Squarespace marked its Super Bowl return in 2023 with The Singularity, a visually striking film starring Adam Driver. The ad took a philosophical turn, showing how one curious thought could spiral into endless possibilities. As Driver’s character multiplied, the narrative became both funny and strangely thought-provoking. The campaign reinforced Squarespace’s identity as a brand that prefers storytelling over hard selling, using cinematic flair to communicate simplicity, creativity, and scale in an unforgettable way. Agency: in-house Brand: Squarespace Director: Aoife McArdle DOP: Khalid Mohtaseb Producer: Brian Quinlan Production House: SMUGGLER VFX & Colour: Black Kite Studios Edit House: Final Cut Music & Sound Design: Q Department Audio Post: Heard City #SSSuperBowlWatch

Feeding India has launched its latest campaign, ‘Joy of a Good Meal’, with a heartwarming film that highlights the impact of everyday micro-donations. The film captures the simple happiness of children enjoying a fulfilling meal, while spotlighting the collective role of Zomato and Blinkit users in enabling nutritious meals for over 1.4 lakh children every day. The campaign reinforces transparency by allowing users to track their individual contribution directly on the apps, positioning generosity as both measurable and meaningful.

AD- Indriya by Aditya Birla Jewellery collaborates with Gaurav Gupta at Paris Couture Week, bringing Indian craftsmanship to a global couture spotlight. Designed to complement sculptural silhouettes, the collection positions jewellery as an essential element to contemporary designs. Novel Jewels (Aditya Birla Group)

Topps UK made its UEFA licensing announcement stand out in 2022 by putting José Mourinho in charge as the manager of all teams. The campaign imagined him controlling sticker selections with the same intensity he brought to football clubs. It was a smart way to turn a product launch into entertainment, using his star power and attitude to connect with fans. The result felt less like advertising and more like a football skit everyone wanted to watch. Brand: The Topps Company UK Agency: Jung von Matt SPORTS

PopCorners made waves in 2023 with Breaking Into Something Good, its first Super Bowl ad that tapped into Breaking Bad nostalgia. The spot recreated elements of the original series with Bryan Cranston, Aaron Paul and Raymond Cruz to showcase PopCorners’ air-popped snacks in a fun new light. Designed to do more than just grab eyeballs, the campaign leaned on cultural relevance and strategic testing to boost sales and brand recall. It gave the snack brand a memorable Super Bowl moment and helped elevate its profile with mainstream audiences. Starring: Bryan Cranston, Aaron Paul, Raymond Cruz Ad Agency: D3 (Frito-Lay's in-house agency) Brand: PopCorners® Director: Vince Gilligan #SSSuperBowlWatch

American Express brought comedian Jerry Seinfeld together with Superman for a quirky 1998 Super Bowl ad. As Superman tries to help Lois Lane, he finds his cape doesn’t cover forgotten wallets, leaving Seinfeld to bail her out with his American Express card. The spot blended live action with animation and showcased the brand in a light, humorous way during Super Bowl XXXII. By leaning into pop culture and everyday utility, the campaign created a memorable moment that linked the brand with easy-to-use convenience. Starring: Jerry Seinfeld with animated Superman Voice of Superman: Patrick Warburton Writers: Jerry Seinfeld, Chris Mitton, Christian Charles and Dave Laden Agency: Ogilvy & Mather, New York Brand: American Express Production House: Warner Bros. Animation #SSSuperBowlWatch

As FMCG brands enter 2026, expectations from the Union Budget are centred on sustaining consumption, not just triggering festive spikes. Industry leaders point to last year’s GST rationalisation as a proof point, boosting affordability, rural demand and post-Diwali momentum. Now, brands are looking for structural support from GST relief on key categories and manufacturing incentives to stronger agri, dairy and logistics infrastructure to enable long-term planning. With e-commerce and quick commerce emerging as key growth engines beyond metros, Budget 2026 is being seen as a test of policy continuity over short-term stimulus. Experts: Akshali Shah, Executive Director at Parag Milk Foods Bimalendu Tarafdar, Vice President of Group Marketing at Sanjay Ghodawat Group (SGG) Poulomi Roy, CMO, RSH Global To read the full story click the link in comments.

Budweiser marks its 150-year milestone and the country’s 250th birthday with a soul-stirring commercial featuring two national symbols. A Clydesdale horse and a bald eagle become inseparable companions, leaning on each other as they mature. The film uses no dialogue, relying instead on the emotional weight of their connection and an iconic rock soundtrack. Ending with a lighthearted moment between two farmers, the spot reinforces the brand's place in American culture. It is a visually stunning reminder of the legacy and quality that Budweiser has maintained since its founding in 1876 Agency: draftLine USA (internal creative agency for Anheuser-Busch ) x BBDO Worldwide New York Brand: Budweiser Brewing Company APAC (Anheuser-Busch) Director: Henry Alex Rubin DOP: Ryley Brown Production House: SMUGGLER Post Production House: Time Based Arts Edit House: Work Editorial Music / Sound: Soundtree Music #SSSuperBowlWatch