Cillian Day

At SocioLocal, we believe great digital marketing starts at HQ but truly comes to life locally. Each location has its own personality, community, and story - and the local teams know them best. 🗣️ Our CEO, Michael Nolan, sat down with Gavin 🦊 Fox at Dublin Tech Talks to share his insights on the two key players in the digital marketing space: 1️⃣ HQ Users – Strategic marketers setting the vision and providing the tools. 2️⃣ Local Users – On-the-ground teams who may not be digital marketing experts, but know its value and need the right tools to succeed. 💡 When HQ empowers local teams, the results speak for themselves. That’s the power of SocioLocal. Watch the full episode here: https://lnkd.in/d2pyne8C #LocalMarketing #SocioLocal #SupportLocal #DigitalMarketing

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𝗛𝗶𝗿𝗶𝗻𝗴 𝗮 𝗖𝗧𝗢 𝗰𝗼𝘂𝗹𝗱 𝗰𝗼𝘀𝘁 𝘆𝗼𝘂 𝘀𝗶𝘅 𝗳𝗶𝗴𝘂𝗿𝗲𝘀… 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗲𝘃𝗲𝗻 𝘀𝘁𝗮𝗿𝘁. For Irish tech SMBs, senior tech leadership hires are make or break. CTOs, Heads of Engineering, AI/ML and Product Leaders directly shape velocity, delivery, culture and long-term value. Yet many founders still try to hire these roles the same way they’d hire a mid-level engineer. That’s where things go wrong. Here’s the reality I see every week in the Irish market: • The best CTOs and senior tech leaders are not applying to jobs • A vacant leadership role quietly bleeds revenue, momentum and morale • A rushed or misaligned hire at €100k+ can cost multiples of salary in lost output and reset time So what actually works? 𝗥𝗲𝘁𝗮𝗶𝗻𝗲𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘀𝗲𝗮𝗿𝗰𝗵. 𝗗𝗼𝗻𝗲 𝗽𝗿𝗼𝗽𝗲𝗿𝗹𝘆. Why it consistently outperforms direct hiring or contingency: 𝗔𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗵𝗶𝗱𝗱𝗲𝗻 𝘁𝗮𝗹𝗲𝗻𝘁 We engage proven leaders who are already successful, not scrolling job boards. 𝗦𝗽𝗲𝗲𝗱 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗶𝘀𝗲 Structured market mapping and proactive outreach shortens time-to-hire without cutting corners. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗳𝗶𝘁 𝗳𝗶𝗿𝘀𝘁 Deep assessment around leadership style, technical credibility, culture fit and scale experience. 𝗟𝗼𝘄𝗲𝗿 𝗿𝗶𝘀𝗸 Fewer mis-hires, higher retention, and far better long-term outcomes. At Forward Role Executive Search, this isn’t theory. In the last 12 months alone: • Double-figure CTO placements • Multiple Senior Director to Head of level hires • Nearly all across Irish & UK tech SMBs • With teams built underneath them for long-term success and longevity We don’t just place leaders. We help founders build leadership teams that actually scale. If you’re a Founder, CEO, COO or Head of Talent considering a CTO, VP Engineering, AI or Product leadership hire in 2026, it’s worth asking one simple question: 𝗖𝗮𝗻 𝘆𝗼𝘂 𝗮𝗳𝗳𝗼𝗿𝗱 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗶𝘀 𝗼𝗻𝗲 𝘄𝗿𝗼𝗻𝗴? Happy to share how retained search works in practice and when it does and doesn’t make sense.

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Last week, Workday announced a new AI Centre of Excellence in Dublin which comes with a €175 million investment and the creation of 200 specialised roles in the region. Graham Abell and I spoke with The Sunday Times to explain what this funding means for our international expansion strategy and our ongoing commitments to the UK and Ireland. https://lnkd.in/ez9eA7eG

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Excited to see this collaboration 👏 Loop Your Spare is providing Habitat for Humanity Ireland with free access to our digital platform to help enable material reuse and support circular construction. Looking forward to building on this relationship and seeing the impact we can create together.

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📣 Calling all female tech founders! Enterprise Ireland, in collaboration with the Irish BICs, has launched NextWave, a new 10-week hybrid accelerator programme exclusively for women founders.   Designed to empower women founders to validate ideas, refine business stories, and strengthen investor readiness, NextWave offers: ✅ Structured learning tailored to early-stage founders ✅Expert mentorship from sector specialists and BIC consultants ✅Peer-to-peer connections and founder networks ✅Access to investors and scaling supports If you’re a high-potential founder seeking pre-seed to seed investment and ready for an intensive, challenging experience, NextWave may be of interest.   📅 Key Dates: Info Session: 2 October 2025, 1:00pm (Register today) - CLICK BELOW Applications close: 7 October 2025 Programme starts: 12 November 2025 Click 👇 to register! https://lnkd.in/d5y352-p

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Attention Irish Businesses: Is Your Website Designed to Dominate Google, Not Just Exist? By 2025, simply having a website is no longer enough. At Nexora.ie, we've identified the 5 crucial pillars essential for Irish businesses to lead the digital race. This is not just about aesthetics; it’s a strategic roadmap engineered to boost conversion rates (especially mobile e-commerce) and skyrocket Google rankings. For local Dublin enterprises and nationwide e-commerce brands alike, success is now hidden in these 5 critical areas: Technical SEO: Is your foundation (Core Web Vitals) strong enough? AI-Driven UX: Are you offering a personalised shopping experience? Mobile-First E-commerce: Are you truly optimised for the Irish mobile shopper? GEO-Targeting: How ready are you for local searches across Ireland? Sustainable Design: The dual benefit of fast, eco-friendly performance. Don't miss out on your digital edge. Read our full analysis and find out if it's time to transform your website into a sales machine with our Website Development Ireland experts. 👇 Discover the 5 Pillars and Learn How to Win Google: https://lnkd.in/dqMeUuBC #WebDesignDublin #EcommerceWebsiteDesignDublin #WebsiteDevelopmentIreland #WebDesign #SEOIreland #SmallBusinessWebDesign

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To add to the pressure, customers are more and more adamant on using big food apps. Thus taking even more control away from businesses. That’s why we are launching OrderUp App A fair fee structure for businesses: A fixed 4% Fair pay for Drivers: They keep 100% of what they earn Absolutely Zero service charges for users. Meaning less money extracted from local economies, businesses are able to plan and dream once again because theyre no longer under the thumb of big delivery, gig workers are rewarded fairly for the work they put in and finally, families can indulge without having to pay it off over three months. It’s as simple as that.

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Driving Irish Businesses Forward with SEO in the Age of Google AI At Identic Digital, we understand that SEO in 2025 isn’t just about keywords — it’s about visibility in Google’s new AI-powered search results. Our focus? ✔️ Optimizing content to appear in Google’s AI Overview ✔️ Building trust signals that help Irish businesses rank higher ✔️ Delivering real growth, not just traffic For our clients across Ireland, that means more leads, more visibility, and stronger online presence. Because when Google evolves, so do we. #SEO #GoogleAI #DigitalMarketing #IrelandBusiness #IdenticDigital

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There’s a massive opportunity for Irish businesses right now, and it’s hiding in plain sight. It’s not about inventing new tech. It’s about enabling your teams to use what already exists but use it better. AI. Automation. Cybersecurity. Data fluency. These are the building blocks of modern productivity and resilience. The Certificate in Emerging Digital Technologies is our response at Technology Ireland ICT Skillnet not to a challenge but to an opportunity. Curious how you're equipping your teams for tomorrow’s challenges?

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Enterprise Ireland, in collaboration with the Irish BICs, has launched NextWave, a new 10-week hybrid accelerator programme exclusively for women founders.

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Journalists in Ireland are now asking for feedback from people who see the “scam likely” label or whose business is affected by it. It seems they’re noticing that the Sender ID verification system is already hurting legitimate businesses that rely on SMS to reach customers. I have friends and family whose genuine messages are all getting flagged as “Scam Likely.” Thanks to the huge number of false positives in Ireland right now, people will quickly be trained to trust any text that isn’t labeled. What does that do? It makes it even easier for criminals to trick people into trusting dangerous messages with malicious links. This is the type of human behaviour that I've been studying for almost 20 years. This will happen with near certainty because criminals already use regular numbers to send these messages. Why? Because most businesses have long used regular numbers too. And in every country where Sender ID verification has been rolled out, SMS fraud has increased for both consumers and businesses. This isn’t rocket science for those of us in this field, but the media is asking the wrong people for “expert opinions.” It’s frustrating to watch because the cost is real: fewer kids in college, people unable to get mortgages, families breaking up after falling for financial fraud. I know people who lost their entire savings to a single scam, changing their lives overnight. Irish banks are really going to feel this when instant transfers arrive under the new EU PSD3 regulation. Few outside banking realise that from October 2025, every bank in the EU will have to offer instant transfers to all customers. Transfers will settle in 10 seconds, any day, any time, for the same fee as now. Faster than many crypto exchanges! According to the Banking and Payments Federation of Ireland, banks already offering instant transfers have seen fraud increase 9 to 10 times. Once the money leaves, there’s no way to get it back. This will expose banks to even more risk and liability. ComReg’s Sender ID initiative will make things worse, not better. But to be clear, it’s not ComReg’s fault (I really respect the team, their values, and their openness to engage industry). As the regulator, they relied on bad advice from people who don’t specialise in cybersecurity, social engineering, or brand impersonation. We need ComReg to roll back the entire initiative or educate everyone to treat every text message with suspicion, not just those from branded numbers. Not just those labeled as Scam Likely. Stopping criminals from spoofing names like BOI is important, but not if the cost of doing so outweighs the benefit. Is the goal to stop brand spoofing OR to protect consumers from fraud? If you had to choose, which matters more? Because right now, we can’t have both.

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PROGRAMMATIC CASE STUDY | Magners Digital Out of Home works best when it reacts like people do!🤝 Magners Irish Cider's 'That's Magnertism' campaign tapped into real-time weather moments last summer using Programmatic Out of Home (PrOOH) to deliver timely and relevant exposure. From data-led panel selection to bold large-format digital billboards across the UK, the campaign showed how PrOOH can reach the right audience, in the right place, at the right time. How'd they do it? • Leveraged retail data to identify cider lovers. • Built brand fame on our large formats across key UK cities. • Utilised an always-on weather trigger for when the sun showed up. The outcome? Swipe through the case study below. Want to learn more about programmatic Out of Home?👇 https://okt.to/IOs1ir Numodo | Magners Irish Cider | Broadsign | The Trade Desk | Republic of Media | #DOOH | #ProgrammaticOOH | #PrOOH

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An Irish law firm we work with generated 117 enquiries in February. From Facebook ads alone. 45 consultations booked directly into their calendar. Here's how Irish law firms can advertise compliantly on Facebook: 1. Facebook advertising IS allowed in Ireland The LSRA rules focus on truthfulness and professionalism, not platform restrictions. There's no ban on social media advertising. 2. What makes advertising compliant Avoid guarantees and misleading claims. Ensure all statements are factual and verifiable. That's the standard. 3. Platform isn't the issue, execution is The risk comes from ad content (false promises, exaggerated claims), not from using Facebook itself. Most firms confuse the two. 4. How to protect reputation whilst increasing visibility Focus on educational content about practice areas. Use client testimonials with consent. Stick to factual service descriptions. Most Irish law firms avoid Facebook ads because they believe it's not allowed. It is. The firm above spent ~€6 per enquiry and booked 45 consultations in 28 days. Download the full guide here: https://lnkd.in/dQaWwP8d

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We see this quite often with businesses in Dublin. Traffic increases, but conversions stay flat, because the website structure was never designed to support growth. Before investing more in visibility, it’s worth reviewing the foundation. Structure often matters more than traffic.

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You need complete control over your most valuable digital asset. Relying entirely on rented platforms like social media is a critical risk. You do not own those platforms, and your reach can be restricted overnight. We specialise in premium WordPress web design Dublin businesses use to scale predictably. We build robust, secure systems that you actually own and control. A custom WordPress build gives you: → Complete ownership of your content and audience data. → Bank-level security to protect your business. → Unrestricted scalability as your company grows. Take back control of your online presence. Click the link below or in the comments to book your free Discovery Call. #WebDesignDublin #DigitalAsset #WordPress #IrishBusiness

Why does reposting this come across as egotistical and self-serving? I had a great conversation with Mark Kelly from AI Ireland last week on his podcast where we discussed the power of using AI to get more done, while taking less time, as a way to improve the work life balance conundrum. And yes LEGO was discussed too.

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