Om
Artikler af Klaus Sommer
Aktivitet
6 t følgere
Erfaring og uddannelse
Erfaring med frivilligt arbejde
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Mentor at Aarhus ServiceJam
Global Service Jam
– 3 år 11 måneder
Sociale tjenester
The Global Service Jam is a non-profit volunteer activity organized by an informal network of service design afficinados, who all share a common passion for growing the field of service design and customer experience.
http://www.planet.globalservicejam.org
Udgivelser
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Make Your Brand A Hero With Social Media Storytelling
CMO.com by Adobe
Se udgivelseThe emerging combination of storytelling and social media is giving marketers the ability to build deeper relationships with existing and potential customers.
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Eight Recommendations For Designing Your Customer Experience Program
CMO.com by Adobe
Se udgivelseUnless you have been performing your marketing tasks from under a rock in a cave somewhere, you will have noticed the increased focus on customer experiences and their value to the retailer. A look at the design considerations that will help you get going with your customer experience program.
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How To Become The Modern Marketer Of The New Millennium
CMO.com by Adobe
Se udgivelseMarketing success today is driven by customers, empowered by technology. To keep up, your understanding and ability to take action based on factual insight is pivotal to your business.
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Your Killer App For 2015 Is Already In Your Store
CMO.com by Adobe
Se udgivelseEmpowered, motivated and well-trained staff are every retailer’s secret weapon in delivering excellent customer experiences.
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War Between Digital Media And Traditional Stores Is Poison For Retailers
CMO.com by Adobe
Se udgivelseIt seems that in an increasingly digital world, there is no room for the physical store, people would rather shop from home. To achieve a significant level of success, you will need to adapt to this way of thinking:This is not about your customers holding a mobile device, this is about your customers being mobile.
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The Rise of Anti-Social Media?
CMO.com by Adobe
Se udgivelseIf you recognize the characteristics of the introverts as well as the extroverts, you are well on your way to make some valuable choices as to when and where to create engagement with people who will care about your brand.
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The Disputable Rise Of The Experience Economist
Themed Entertainment Association Annual & Directory 2013
Se udgivelseMore than a decade after The Experience Economy was coined, universities in Europe have master degrees in experience economy. But what exactly are persons within this field working with?
I coined another expression, The Experience Economist, and went looking for their role in both business and the society at large.
Page 40-42 in TEA 2013 Annual, part of the curriculum of theThemed Entertainment Design M.F.A. on Savannah College of Art and Design. -
The Social Rollercoaster
Article in Park World
Se udgivelseDo you remember when the internet was something you used simply for marketing a new ride or selling tickets? And do you remember when the only way your guests could access the web was from computers in their homes or offices? Now that it’s possible to be online all of the time, in this article I ask how attraction operators can harness the power of the ‘outernet’ within their facilities.
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Bland Dig I Snakken (Get Into The Conversation)
Article in Vagabond's FirstMover Magazine Vol. 6
Se udgivelseSocial media is not about technology, it's about dialogue and interaction. Representing a company, you'll have to get off the stage and into the crowd to mingle and interact with people.
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Gør Markedsføring Af Oplevelser Til En Oplevelse I Sig Selv (Turn Experience Marketing Into An Experience In Itself)
Article in Vagabond's FirstMover Magazine Vol. 1
Se udgivelseGoing beyond communication to market travel experiences can awaken the same senses that encode our travels and holidays into our physical memory.
Fag/kurser
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Applied Usability
6
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Interaction Design
7
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Multimedia Aesthetics and Design Styles 1
1
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Multimedia Aesthetics and Design Styles 2
2
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Multimedia Production and Design 1
3
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Multimedia Production and Design 2
4
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Usability Tests
5
Projekter
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Integrated Storytelling Course
Se projektCourse concept,design, material and lectures for the Integrated Storytelling course as part of the Multiplatform Storytelling and Production programme at VIA University. The programme focuses on the interaction between different forms of cinematic stories across digital platforms. For press release please go to: http://wp.me/p20bfC-2r
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PodZone
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Mobile storytelling concept, used to enhance the experience of several cities and destinations, while even turning some places into attractions.
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The Design Network
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Se projektMulti-screen strategy, concept and master design for the world’s first crowd-sourced network. TDN is a multi-platform, online alternative to traditionally broadcast television channels, all about design and fashion for the home.
Udmærkelser og priser
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Creativepool Annual Nominee
Creativepool
Nominated in the Social category for the project “WAOO Taster Challenge” in collaboration with WAOO.
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TEA Thea Award
The Themed Entertainment Association
Thea Award for Outstanding Achievement in the Attraction, Limited Budget category for Popcorn Revenge, Walibi, Belgium as story and concept development and design provider to Alterface Projects.
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Webby Awards Official Honoree
The International Academy of Digital Arts and Sciences
Awarded for the community website Cliptomize in the Social Media category (as part of the Cliptomize Team).
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Web Marketing Association WebAward
Web Marketing Association
Awarded Best Social Network Website for Cliptomize (as part of the Cliptomize Team).
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Web Marketing Association WebAward
Web Marketing Association
Awarded Advertising Standard of Excellence for the Ennovator Marketing agency website.
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Webby Awards Official Honoree
The International Academy of Digital Arts and Sciences
Awarded for Soestrene Grene's website.
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The International Web Page Awards
The International Web Page Awards
Awarded Certificate for Creative Achievement for outstanding website design and production for the online theme park EXIT FunPark produced for BESTSELLER.
Sprog
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English
Professionel praktisk færdighed
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Danish
Modersmåls- eller tosprogsfærdighed
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German
Elementær færdighed
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Swedish
Begrænset praktisk færdighed
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Norwegian
Begrænset praktisk færdighed
Organisationer
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Themed Entertainment Association (TEA)
International Board Member, Europe and Middle East Division Board Member, Membership Committee Vice-Chair, Marketing and Communications Committee Vice-Chair, Business Committee Vice-Chair, Global Growth Task Force Chair
– nuThe Themed Entertainment Association (TEA) is an international non-profit association representing the world’s leading creators, developers, designers and producers of compelling places and experiences. Our members bring the experience of engaging storytelling and entertainment to a vast number of casinos, restaurants, retail stores, museums, zoos, theme parks and an ever-growing list of destinations that aim to bring a higher level of visitor experiences world wide.
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International Advertising Association
Former Chapter Member
The International Advertising Association is a worldwide network of the most influentialand inspirational marketing and advertising professionals that sets and maintains the standards in our industry. With members in 76 countries spanning six continents, the IAA works to: · promote freedom of commercial speech · fight unwarranted regulation · champion advertising as a growth engine of free market societies · encourage the exchange of knowledge and expertise amongst marketing peers around…
The International Advertising Association is a worldwide network of the most influentialand inspirational marketing and advertising professionals that sets and maintains the standards in our industry. With members in 76 countries spanning six continents, the IAA works to: · promote freedom of commercial speech · fight unwarranted regulation · champion advertising as a growth engine of free market societies · encourage the exchange of knowledge and expertise amongst marketing peers around the world · support self-regulation and provide an exchange of information and best practices · provide professional development through education and training · create industry forums that tackle issues with a single global voice. http://www.iaaglobal.org
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