Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.

Bold Call: Google's AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back.

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.

Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products

The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength.

Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.

Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?

Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.