For years, marketers have lived with an amount of measurement ambiguity. But fragmentation now carries a higher cost. Teams spend time reconciling numbers and defending channel performance, while budgets can flow toward channels that appear to perform best under last-click attribution and away from less visible touchpoints that have a greater impact on outcomes. Partner insights from AppsFlyer. https://buff.ly/dyPETOs
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Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
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Digiday reposted this
Got a scoop this week on Time starting to serve ads to AI agents. TIME worked with Mobian to develop the ads. They claim this is the first time a publisher has served ads specifically targeting AI agents. Two brands have already bought the ads. Read the Digiday story here: https://lnkd.in/gXKad-F2
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Is influencer marketing starting to resemble programmatic advertising a little too much? Latest video for Digiday
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Agentic advertising hasn’t reached maturity yet, but is it even something advertisers are already experimenting with? According to a survey by Digiday and Optable, 8 of 10 have already invested in it. Partner insights from Optable. Read more: https://buff.ly/JuvCSYK
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Connecting creative decisions to business outcomes has always been the hardest part of advertising to operationalize. The volume pressure that generative AI has introduced is the strongest argument the industry has ever had for doing it properly. The question is whether teams use that pressure to build something durable or to simply produce more AI slop. Partner insights from Celtra. https://buff.ly/RmI5yNF
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The IAB is trying to solve one of digital advertising’s biggest labeling problems. Listen to the latest episode of the Digiday Podcast here (or wherever you get your podcasts): https://lnkd.in/g8nCS2VN
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For the better part of the past decade (at least), many streaming ad buyers have complained about not knowing what shows their ads appear in when purchasing programmatically. Well, those complaints should start to quiet down. In this piece by Tim Peterson, we speak to Michael Treon, head of CTV and video strategy at PMG; Jon Mansell, vp and U.S. head of demand at FreeWheel; and Joseph Lerner, vp of programmatic at A+E Global Media. https://lnkd.in/e5TnQ5eq