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Vanja Prokić hat dies geteiltInspiration, innovation and impact will always see recognition - on and offline ;) Loved being part of the team that pushed the evolution of Mozilla’s expression.Vanja Prokić hat dies geteiltPlot twist. Sometimes you lose your title and gain recognition for your achievement in the same week. Just days after closing one chapter, I was named a The GTM10 Awards winner in Marketing, part of a global recognition of the world’s top go to market professionals in Software. Being chosen from over 806 nominations across the GTM ecosystem and being recognized within the Marketing category as one of the top Marketing leaders of 2025 is still sinking in. I didn’t see that coming, and I certainly didn’t expect to end up on a Times Square billboard. Especially not in a moment of transition: post-layoff, mid-reset, somewhere between prosecco and reinvention. But maybe that’s the point. Recognition doesn’t always arrive when you're still on stage or your title is still on the org chart. Sometimes it lands late and it still means a lot. Thank you to The GTM10 Awards team at Cello and Lightspeed Venture Partners and to the great Marketing jury: Esther Flammer (CMO at LastPass), Dave Kellogg (Executive in Residence at Balderton Capital), Alexander Schmitt (Partner at LightSpeed), and Adrianna Burrows (VP Global Marketing at Shopify) for honoring the kind of work that often happens offstage and for making space to celebrate it. This one isn’t just mine. It reflects the work of many teams and their leaders who believed in doing things differently among them Chris Kuhn Haro Christian Politz Vanja Prokic Michelle Riband Héloïse Touffu-Volcouve Brandon Borrman. Like showing up outside Apple Stores on iPhone launch day with a Firefox coffee truck at 7 a.m., just to remind people they had a choice. Like building campaigns around human agency and communities instead of just product features. Like standing up, gently and consistently, for a better version of the internet. Tech marketing is too often treated like a numbers game. All Growth, performance, repeat. But great marketing is more than that. It’s an integrated system built with care, shaped by iteration, and grounded in real people not just dashboards. Not just to sell to them, but to open something and to invite them in and to build trust, and a relationship that can last. It is carried by a narrative that holds its promise. That’s what we tried to do, not just reach people, but stay relevant to them. In the age of AI, where efficiency and productivity is too often mistaken for strategy, creating is easy. Mattering is hard, being trusted is harder still. That’s what marketing and the organisations behind it need to build and protect. Opening a prosecco to that. Prost!
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Vanja Prokić hat dies geteiltHey you! Are you a content creator? Do you do digital work that aims to inspire, move and make a change? Well Mozilla has something for you! We want to celebrate the hell out of you through our Rise25 competition. Open for activists, artists, advocates, creators and builders alike - nominate yourself or someone you think should win until July 17th! Note: huge celebratory event in Berlin to follow 😉 🎊 #art #activism #creators #influencersVanja Prokić hat dies geteiltMozilla turned 25 this year. And to mark this milestone, we are celebrating those people who share our values and ambition to make the internet a better place. With that, entries for Rise 25 are now open as our search for these people begins. Activists, builders, artists, creators and advocates - we want to hear from you. Know someone who fits the bill? It only takes few minutes to drop a nomination over here 👉 https://lnkd.in/dqrwqs9v
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Vanja Prokić hat dies geteiltOmg #omr23 was fantastic. Mozilla ‘s very own Lindsey OBrien talking responsible advertising, moving into the digital future people can resonate with and appealing to their needs while respecting basic values.
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Vanja Prokić hat dies geteiltWe’re looking for two people to join our rockstar comms team at #Mozilla 😎 Director of Policy and Corporate Comms: shorturl.at/ntM46 Directory of Product Comms: shorturl.at/ILO39Vanja Prokić hat dies geteiltWe're looking for two senior roles to join our team at Mozilla! This one is a huge opportunity to help us shape discussion and action around tech policy around the world. The role will work closely with our global policy team to help advance their efforts through thought leaderships, relationship building, press, and overall communications strategy. You'll also be a owner of the overall Mozilla corporate story. This is an unique opportunity to focus your career on doing something that's purely good, striving to shape a future for tech that is more open, inclusive, and beneficial to everyone. Reach out if you've got questions, this is going to be fun!
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Vanja Prokić hat dies geteiltMy first Mozilla all hands has been one hell of a ride. So many brilliant people in one place, soooo much knowledge and skill, so much drive and fun… Mind. Blown. #mozaloha #marketingteam
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Vanja Prokić hat dies geteiltI wonder if Boris Johnson had to do a drug test after his funky dance at a party he threw during the pandemic? Or if Juncker did one after the drunken performance during a NATO summit? Anyway - here’s to women having drinks and dancing. May we be them, may we know them, may we support them 🥂💃🏼 #womenempowerment #womensupportingwomen #finland #sannamarinWomen in Finland post party videos to back PM Sanna MarinWomen in Finland post party videos to back PM Sanna Marin
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Vanja Prokić hat dies geteiltMany governments and media outlets frame human rights as an obstacle to public health. Instead, we should talk about human rights as tools we can use to steer governments towards making decisions that put the health and wellbeing of everyone at the forefront. We developed a guide that offers suggestions on how to frame human rights when speaking about measures that authorities are taking (or failing to take) to halt the spread and minimise the impact of coronavirus. For the human rights sector, media and beyond. Check it out:
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Vanja Prokić gefällt dasVanja Prokić gefällt das𝗗𝗶𝗲 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗧𝗶𝗺𝗲𝘀 𝘀𝗮𝗴𝘁: 𝗗𝗲𝗿 𝗩𝗮𝗴𝗶𝗻𝗮𝗹-𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀-𝗠𝗮𝗿𝗸𝘁 𝘄𝗶𝗿𝗱 𝘀𝗶𝗰𝗵 𝗶𝗻 𝗱𝗲𝗻 𝗻ä𝗰𝗵𝘀𝘁𝗲𝗻 𝟭𝟬 𝗝𝗮𝗵𝗿𝗲𝗻 𝘃𝗲𝗿𝗱𝗿𝗲𝗶𝗳𝗮𝗰𝗵𝗲𝗻. ⬇️ Den Artikel von letzter Woche dazu findet ihr in den Kommentaren⬇️ Ehrlich gesagt keine Überraschung, denn wir sehen diesen Markt seit Jahren kommen. Hier sind die Zahlen, die den Boom erklären: ❗ 10–30 % aller Frauen erleben vulvovaginale Beschwerden in ihrem Leben ❗ Über die Hälfte hat erwogen, die Behandlung abzubrechen wegen schlechter Erfahrungen mit Ärzt:innen ❗ Fast die Hälfte sucht gar keine medizinische Hilfe ❗ Das National Institutes of Health (NIH) investiert gerade 10% seines Budgets in Frauengesundheit Das Ergebnis: Ein Gesundheitssystem, das schweigt. Und ein Konsummarkt, der das Vakuum füllt mit Produkten, die kaum reguliert sind und vage Begriffe wie "OB-GYN backed" verwenden, ohne dass jemand hinschaut. Genau das war der Moment, in dem ich DR. VIVIEN KARL gegründet habe. Wir machen keinen Wellness-Hype mit, wir bieten mittlerweile über 50.000 Frauen Intimpflege, die ihr Leben verändert. Der Markt ist groß. Die Nachfrage ist real. Das Vertrauen der Konsumentinnen ist noch zu gewinnen. Ich glaube: Wer hier seriös aufgebaut hat, gewinnt langfristig. Was meint ihr: Wann nimmt der Kapitalmarkt das ernst? #Frauengesundheit #ConsumerHealth #FemTech #Gründerin #WomensHealth
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Vanja Prokić gefällt dasVanja Prokić gefällt dasShout to our agency #freelancer network! Urgent new brief: 4-days PW, initial 3-month assignment, wellness/fitness/sports/fashion, circa £275-300 PD, starting ASAP. Detail below - cheers!
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Vanja Prokić hat darauf reagiertVanja Prokić hat darauf reagiertThe Surrealist Eye of Schiaparelli 👁️ Guided by the spirit of surrealist women such as #FridaKahlo, #RemediosVaro, and #LeonoraCarrington, I use collage to explore emotion, intuition, and the subconscious. This piece is about seeing the world with childlike curiosity, when reality feels new, open, and full of fantasy. SCHIAPARELLI has always lived close to surrealism. #ElsaSchiaparelli transformed fashion into imagination through dreamlike symbols and her iconic collaborations with #SalvadorDali. With this collage, I reinterpret that legacy, creating a world where refinement and surrealism exist in conversation.
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Vanja Prokić hat darauf reagiertI am really proud to share with you that I am taking over the lead for Grace Berlin. Grace - Accelerate Female Entrepreneurship's mission to shape our future through women-led innovation is so close to my heart and the exact right place to bring my energy, vision, curiosity and dedication to. The future is now! A big thank you to ignore gravity partners Leonie Moos Susanne Scheerer (geb. Jakob) and Jan Bathel not only for entrusting me with this endeavour, but also for being deeply inspiring colleagues and leaders. Working with you always feels like the sum is greater than the parts and it's a privilege to be part of an organisation that lives its values with such integrity. Let's drive the future of entrepreneurship together!Vanja Prokić hat darauf reagiertShaping the Future of Female Entrepreneurship – Welcome on board, Lena Bumke! Great visions don’t just need a roadmap; they require the right people to bring them to life. That is why we, Leonie Moos, Susanne Scheerer (geb. Jakob), and Jan Bathel, are absolutely happy and proud to announce: Our esteemed colleague Lena Bumke is taking the lead of Grace - Accelerate Female Entrepreneurship Berlin! With Lena on board, we aren’t just filling a leadership role; we are injecting powerful momentum into our mission. We are incredibly grateful and happy to have her leading the change, bringing her immense energy and dedication to strengthening Grace. Why Lena? Anyone who has worked with her knows she doesn't just manage programs; she accelerates potential. Lena is deeply committed to empowering female founders and fostering ecosystems where diverse innovation can truly thrive. She embodies the exact combination of strategic clarity, heart, and "next leadership" mindset that Grace stands for. Together, we are scaling our core commitment: We create the conditions for female-led innovation to shape our future. We are building a healthy, resilient economy where diverse voices lead with impact, and we couldn't be more excited for this next chapter and the incredible impact Lena will drive. Lena, we are so happy to have you with us and wish you the absolute best in this new role. Let’s accelerate female entrepreneurship together!
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Vanja Prokić gefällt dasVanja Prokić gefällt dasOld people were right all along. Gardening. Going to bed early. Reading actual books. Most peace comes from "boring" routines done consistently. Some of the happiest people I know have built lives that would look deeply unimpressive to the algorithm. And I think there's something beautiful about that. ♻️ Repost if this resonates.
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Vanja Prokić gefällt dasVanja Prokić gefällt dasI just moved to New York… not only because it's where the work happens, but because it changes how the work happens. The density, the pace, the constant collisions between people and ideas all sharpen your thinking. The city itself feels like a collaborator. Let's get to work.
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Vanja Prokić hat darauf reagiertThanks Digital Web Solutions and Ranmay Rath for the chance to chat through some of my experiences at Meta, Mozilla, and Proton (always weird to hear how my voice sounds recorded!) A few themes: (1) Responsible growth has to be operational, not aspirational. It's not enough to have a sexy, do-good mission that's attractive to consumers. The hard part is upholding that mission transparently and consistently across all marketing and product touchpoints. For Product Marketers, that often means doing the messy cross-functional work of aligning teams around what the company says, what the product does, and what the consumer actually experiences. (2) The best product positioning makes the invisible visible. This is especially true in categories like privacy and security, where the product protects people behind the scenes. The job is to translate a highly technical product into tangible human benefits: more safety, more control, and more confidence in your digital life. (3) Cultural context matters. This sounds obvious, but is often overlooked: don't ship something in the US and automatically assume it'll work internationally. Adapt both the product and marketing to consumer needs in different markets. (4) Sell a brand, not a list of features. In engineering-led organizations, it's tempting to lead with tech specs. But great marketing is about creating meaning for the end consumer: what your brand stands for, how the product delivers specific benefits, and which proof points back that up. For example, Proton Mail is not just about zero-access encryption. It's about protecting your digital identity. The product experience—an inbox with no ads, no spam, and no tracking—makes that promise tangible. In this way, brand and product are not separate things, but are part of one unified consumer journey. (5) AI gives marketers more tools, but the hardest part hasn't change: humans are complicated. It's easy to focus on the fear that AI will take over the world. But the more interesting question is: what can I build that I couldn't build before? With AI, we can build ads, websites, and products that used to take weeks or months. But humans are still the most complicated part of the process: working with humans, talking to humans, breaking through with humans in a world filled with so much noise. The best marketing still puts your audience and their very human needs at the center of everything you do. https://lnkd.in/evqEEaPhInterview with Michelle Riband | Head of Product Marketing at Proton | DWSInterview with Michelle Riband | Head of Product Marketing at Proton | DWS
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Vanja Prokić gefällt dasVanja Prokić gefällt dasI just told a sustainable fashion brand that we won't work with them. She was offended. Then I told her why: 1. The product is boring. (Sustainable fabric + basic clothes doesn't cut it). 2. No design elevation. 3. No POV and no willingness to invest in one. 4. Brand pillars all centered on sustainability, great ------ 5. But the consumer was left feeling guilty. Guilt-tripping isn't a strategy. Possibly 1% eat brocolli when forced IFYKYK We can't carry a brand that doesn't have a distinctive idea, a real problem it's solving, a sharp POV, or something genuinely disruptive. The uncomfortable truth is: if your brand is sustainable but doesn't matter to your consumer, you're technically creating more waste. Because no one will buy it. ( or <10% will). If I were the founder, I'd look hard at product and POV elevation.
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Vanja Prokić gefällt dasVanja Prokić gefällt dasThis is a great opportunity with Hello Brands GmbH - a fast-growing startup 🚀 located in the centre of Munich. I am actively supporting this recruitment process. Feel free to reach out 🤝 directly in case of interest or questions OR forward it within your relevant network.
Ehrenamt
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Strategy and Communications
Golem: contemporary dance in VR
– 7 Monaten
Kunst und Kultur
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Digital Communication Award 2016
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Awarded for the European Year for Development campaign - a pioneering approach that turned the traditional government campaign model upside down by allowing 200+ partners to co-own and co-curate social media channels across Europe. The campaign reached millions of citizens and measurably shifted perceptions of development aid through innovative storytelling and distributed content ownership.
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