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“I went from being an Apex player to working on Legends design, and Axle was the first character I took all the way from prototype to shipping. That full cycle gave me a much deeper understanding of what it takes to bring a Legend to life.” Every new season of Apex Legends is a balance between innovation and staying true to what players love most about the game. The teams at Respawn Entertainment collaborate across gameplay design, narrative, and systems thinking to shape the player experience. For Apex Legends: Overclocked, we caught up with Ashley Reed, Eric Canavese, and John Larson to talk about the creativity, iteration, and teamwork behind bringing Axle to life. Swipe through our Meet the Makers series for a behind-the-scenes look at the people helping shape the future of Apex Legends.

Apex Legends: Overclocked is here. For our team at Respawn Entertainment, it’s about momentum. Pushing faster, harder, and farther than ever before. And at the center of it all is Axle, a new Legend who embodies that philosophy. From precision movement to gameplay systems that reward fast thinking and map mastery, this season is all about evolving how Apex is played. It’s shaped by the incredible teams who build it and the community who plays it. At Electronic Arts, this is what it looks like to create and evolve experiences at scale. Learn more about the ideation and execution of Season 29 from developers Ashley Reed, John Larson, and Evan Nikolich: https://x.ea.com/89157

Electronic Arts is teaming up with Visa on a multi-year partnership across EA SPORTS, expanding how players engage across our franchises. EA SPORTS FC players will be able to participate in limited-time challenges and live moments that grant in-game rewards as they play and compete. In EA SPORTS College Football, players can unlock in-game name, image, likeness (NIL) sponsorship opportunities within the game’s career mode, Road to Glory, reflecting how real college athletes partner with brands. Behind every feature, challenge, and live moment is a global team making it happen. Our teams work across studios, disciplines, and partners to build experiences that reach players at massive scale and connect sport and culture in meaningful ways. This is where creativity meets technology. Where ideas are tested, refined, and brought to life for a global community of players. Learn more about this collaboration here: https://x.ea.com/89153

From forming a squad in Battlefield 6 to building a team in EA SPORTS FC 26, these moments are happening every day across Electronic Arts, powered by EA Connect. As our games evolve, so does the way players connect. EA Connect is expanding across genres, from sports to shooters, making connection a core part of how people play. Features like friend recommendations and recently met players make it easier to find your people. Mobile and Discord integrations also keep those connections going beyond the game. The result is an experience that grows with our players, where connection is not just a feature, but a foundation. Read more: https://x.ea.com/88962

Proud to see how our teams at EA SPORTS Vancouver are bringing sports experiences to life for hundreds of millions of players around the world. From how teams collaborate to how they build and learn every day, this is a glimpse into the people and craft behind the work. Take a look.

“We’re trying to connect the player to the game.” At Electronic Arts, that mindset shows up in how we build across our experiences, from gameplay design to performance capture. In this behind-the-scenes look, our devs chat about the passion that goes into the work and the care they bring to every moment players feel. Take a closer look and meet some of the people behind the experiences.

A new Star Wars experience is already generating conversation ahead of its release. In STAR WARS Zero Company, the teams at Bit Reactor, LLC and Electronic Arts (EA), in collaboration with Lucasfilm Games, are pushing turn-based tactics deeper, where squad decisions carry weight, consequences last, and even permadeath can shape your story. It’s a reflection of how our teams continue to challenge what play can be. Read more in PC Gamer: https://x.ea.com/88917

At EA, we believe play unlocks potential. It's how we connect, learn, create, and imagine what's possible. Through sport, play builds skills, inspires confidence, and creates opportunity for kids everywhere. But today, too many young people are being left out of sport before they ever get to experience the full benefit of it. Changing the game takes collective action. That’s why we’re proud to be an investor in the The Move Fund, a bold, five-year collaborative effort to reimagine the youth sport ecosystem in the U.S. by investing in community-led solutions that are already driving change. Because when youth move through play and sport, the world moves. We’re inspired by the first cohort of grantees across the country that are advancing this vision, bringing communities together and creating more inclusive, accessible pathways into sport. And we’re proud to work alongside a coalition of partners who share our belief that sport drives positive impact. Learn more and join the movement: themovefund.org #TheMoveFund

What does it take to develop real goalkeeper instincts in gameplay? In EA SPORTS FC 26, it is not just better animation or tuning. It is a new way of building gameplay. Our teams across EA SPORTS, Frostbite, and SEED (Electronic Arts) used deep reinforcement learning to train goalkeepers across hundreds of thousands of real in-game scenarios. The result is human-like behavior that adapts in real time, with positioning and reactions that feel authentic to the sport. Built on a designer-first approach to machine learning, this work allows developers to train, iterate, and refine gameplay systems directly in production. It’s one example of how teams at EA are advancing technology to deliver more authentic, player-driven experiences. Learn more: https://x.ea.com/88817

Electronic Arts is proud to be named to Fast Company’s Most Innovative Companies 2026 list. This recognition reflects the teams across EA who are constantly pushing what’s possible, from advancing new technologies to building new ways for players to connect through interactive storytelling. Across every studio, platform, and experience, we’re creating at a global scale and helping shape the future of entertainment through technology, creativity, and community. Thankful for all of our incredible teams. Your curiosity, ingenuity, and passion are what drive this work forward.