Edouard Coyon

I just came across BCG’s latest article - Spinning Textile Waste into Value, and the numbers are very interesting: Only 1% of textile waste is recycled into new fibers. That’s $150B a year literally going to waste. The article lays out five actions to turn this around—demand, collection, sorting tech, recycling scale, and innovation. If we get this right, the rewards are huge: $50B+ recovered value and hundreds of thousands of jobs. Circular fashion isn’t just an environmental imperative—it’s a massive economic opportunity. Thanks Catharina Martínez-Pardo & Matteo Picard for sharing Article Link: https://lnkd.in/eNKcqkYR #Sustainability #CircularEconomy #TextileRecycling #WasteToValue #FutureOfFashion

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I’m excited to share that the McKinsey & Company and The Business of Fashion State of Fashion 2026 report is live! Having been a co author of this report for the past 4 years has been a highlight of my journey at McK!!   AI is shifting to a business necessity, transforming how companies operate and how consumers shop. The mid-market has emerged as the industry’s largest value creator, supported by elevated products and store experiences, while luxury faces a slowdown and enters a period of reinvention amid creative reshuffles. Meanwhile, jewelry is thriving as consumers seek lasting investments and self-expression, and smart eyewear is the fastest-growing accessory category, blending fashion with technology. Second-hand fashion is increasingly mainstream as more consumers turn to resale in their search for value.    Looking ahead, 46% of surveyed fashion leaders expect tougher conditions in 2026, up from 39% last year. Yet, 25% anticipate improvement, up from 20% in 2025, indicating that some players still see opportunity for growth.   These are only some of the themes we’ve identified in our annual research with The Business of Fashion   In this dynamic environment, brands that win customer loyalty (and their hearts) will thrive and expand their market share. Want to learn more? Read our latest report: https://lnkd.in/dhi_f3CV   Congratulations to BoF and our McKinsey authors Gemma D'Auria Anita Balchandani Colleen Baum , David Barrelet , Felix Roelkens Daniel Zipser and Lito Michaelidou !   #StateofFashion2026 #SmartAccessories #Resale #Workforce #ConsumerTrends

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From Deficit to Surplus: A Human-Centric Strategy for Turning Around Retail Stores ​In the ever-shifting landscape of global retail, "stopping the bleed" is only the first step when facing a loss-making store. The true challenge lies in rebuilding the store's "blood-forming" capacity—its ability to generate sustainable growth. ​Below are three core strategies to pivot a deficit-ridden store back into a profit-generating engine: ​1. Precision Surgery via Financial Audits: The Logic Behind the Data ​The first step toward a turnaround must be rooted in a rigorous financial audit. However, we are not just looking at cold deficits; we are deciphering the "Operational Logic" behind the numbers: ​Deconstructing Profit & Loss Structures: Is the root cause low gross margins, excess inventory, or high fixed costs? ​Eliminating Inefficient Costs: For chronically underperforming stores, we must decisively identify and remove ineffective marketing spend and irrational staffing schedules. ​Replicating Profitability Models: Identify the "top performers" within the region. Analyze the success factors behind their Average Transaction Value and Capture Rate, and implement these through a modularized Standard Operating Procedure (SOP) migration. ​2. Empowering the Frontline: Integrating HR Thinking into Retail Operations ​The soul of a store resides in its employees. Many failing stores suffer not from product issues, but from a "collapse of organizational morale." ​From Management to Empowerment: Store managers in underperforming locations need "strategic support," not blame. Through enhanced training, we must elevate store staff from "salesclerks" to "consultants." ​Authentic Service Warmth: In the age of digitalization and automation, the strongest moat for a physical store is "Humanization." We emphasize that staff should not be scripts; they should be brand ambassadors capable of building emotional connections with customers. ​Reshaping Incentives: Redesign incentive programs specifically linked to the "Turnaround Project," ensuring that team goals are perfectly synchronized with business outcomes. ​3. Transforming Retail Spaces into "Theatrical" Lifestyle Centers ​If a store is merely a warehouse for products, it is destined to be replaced by e-commerce. The key to turning a profit lies in giving the space "Meaning." ​Merging "Slow Living" with Retail: By introducing lifestyle aesthetics, we transform the store into a "Social Hub." When a customer is willing to stay 15 minutes longer, the conversion rate increases significantly. ​Narrative Visual Merchandising: Abandon the cold "shelf" feel. Use high-quality visual storytelling to turn a store visit into an "experience" rather than just a "transaction." ​Localized Identity: Adjust the store’s character to align with regional cultures. A store with a soul is one that is deeply connected to its local community. ​ ​A retail turnaround is not a sprint; it is a marathon of "Detail" and "Persistence."

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Sustainability Without Substance Is Just Marketing This RB analysis of Remake’s Fashion Accountability Report delivers a sobering takeaway: even the best-performing global fashion brands scored under 27% of total possible sustainability points. That’s not progress. That’s how low the bar still is. The data matters because it moves past glossy ESG language and evaluates real behavior—wages, traceability, governance, environmental justice, and commercial practices. And it confirms what disciplined stewards of capital already know: most industries are still reacting, not leading. What Multigenerational Families Can Learn True sustainability isn’t a trend—it’s a governance discipline. Families that endure across generations don’t outsource values to PR teams. They: Set clear standards for behavior, not just reporting Demand measurement and accountability, not promises Take a long-term view, even when short-term costs rise Sustainability, like wealth, compounds only when it’s intentional. How the Rockefellers Have Implemented This The Rockefeller approach has always been consistent: Long-term ownership mindset over quarterly optics Institutional governance that embeds values into decision-making Philanthropy, conservation, and capital allocation aligned under one framework They didn’t chase sustainability headlines—they built systems that outlasted them. The lesson is simple: Families who want capital, reputation, and influence to endure must treat sustainability the same way they treat wealth—as something to steward, not signal. #WealthAndLeisure For weekly insight on legacy planning & passion. #multigenerationalwealth #familyenterprise #sustainability #governance #longtermthinking #stewardship #valuesovertrends #WealthAndLeisure

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The harder path is the one worth taking. When we discovered you could build performance PU products that biodegrade in months—not centuries—partnering with Algenesis Labs became inevitable. Traditional PU foams shed microplastics with every step. Algenesis’ Soleic PU leaves no trace. Same performance. Zero compromise. Complete biodegradation. The question isn’t why we chose this path for NAMU Recovery . It’s why wouldn’t we? The footwear industry stands at a crossroads. We can continue down the familiar road of conventional materials, or we can pioneer solutions that actually address our plastic crisis. Real innovation demands uncomfortable choices. But that’s where the opportunity lives—in the road less traveled. Performance without compromise isn’t just our product philosophy. It’s our responsibility.

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From chasing pack to front-runner – our latest Investment Day was all about the resurgence of ASICS as a running brand. Back in 2021, ASICS had no podium finishes in the Tokyo Olympic marathon and a 0% shoe share in Japan’s most famous Ekiden. For a brand with a proud heritage in running, that hurt. Our response was to work with top athletes to develop the METASPEED series. We also doubled down on the core running market, leaving “running fashion” to other categories and releasing a comprehensive line-up of Performance Running shoes: Stability, Cushion, Bounce, Speed, and Trail. The result? ASICS is back on the podium. Sales of our running shoes have more than doubled since 2020, and we’re looking at a category profit margin of 22.8% this year. A huge result for ASICS and for our entire Performance Running team under the leadership of Kenta Moriyasu. At this IR event in Tokyo, I spoke with investors about another factor in our turnaround: the ASICS Running Ecosystem. By acquiring race registration platforms Race Roster, R-bies and njuko along with complementary services such as ASICS Runkeeper, we’ve been building our capacity to support runners at all stages in their journey. This now gives us regular touchpoints with 10 million runners worldwide and brings them into our OneASICS loyalty program, which now has 22 million members. I also announced two new additions to the ASICS family: Deporticket is an online ticketing service that processed around 500,000 race registrations in Spain last year. ThaiRun is a digital service platform that processed around 800,000 race registrations in Thailand and Southeast Asia last year. Welcome to ASICS, Deporticket and ThaiRun! Even more exciting developments are coming down the track. RunConcierge is an AI running assistant that provides runners with comprehensive information about each race weekend, including accommodation and dining options in the host city – another reason for race organizers and local governments to partner with ASICS. Building on our strengths in footwear design and digital services, we’re winning in the race to become the world’s favorite running brand. ASICS is back in a big way! #ASICSRunning #InsideASICS

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Every major footwear brand we’ve spoken with over the past six months is exploring GenAI in one form or another. But let’s be honest, GenAI comes with some challenges... That’s why me and Mattias Österberg are sitting down with Kelvin Leusink, CEO of Nova, to break down the workflow of combining photorealistic 3D assets with Generative AI to scale product content at speed and with consistency. Some of the topics we will go through: • Why photorealistic 3D is becoming the foundation for product content. • How GenAI workflow can be powered by 3D assets. • Real-world use cases from footwear brands. • What this shift means for content production teams, speed, cost, and creative opportunities. And more. Tune in on Jan 9 🔥

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Honored to join the Zero100 podcast released today and share a few lessons from 30 years working across global supply chains on turning sustainability into business performance

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I will be speaking at Global Fashion Summit: Copenhagen Edition 2026, presented by Global Fashion Agenda. The Summit is a leading international forum for talking about sustainability in fashion, convening (brand) decision-makers to have conversations about collective action. I am intrigued about the shift from decarbonisation to resilience, with the theme, Building Resilient Futures. A timely shift that recognises that the fashion industry is facing extraordinary challenges as climate reality begins to bite while trade stresses push organisations away from climate action. As climate impacts intensify across the globe, with heat stress as exceptional problem across the value chain - from farm to the factory, it appears quite late in the day to talk about resilience, so it is a beginning, albeit fairly late. I will be talking about the limits of focusing on decarbonisation without adaptation - and how these two are inseparably interlinked, and how successfully addressing heat stress would likely reverse decade of work on decarbonisation. We need a different way to think about how to approach climate action, starting from target setting. Then is the crunch - far too long we have been providing lip service to collective action. What does that really mean, as a voice from the supply chain? I have some thoughts to offer. Too little time to talk meaningfully and even less to Act. The conversations with Megan Doyle Jeremy Levin Sora Yoo and Patrick Doyle will be interesting.

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We just launched the campaign for our newest race machine, the Specialized Bicycle Components Demo 11–The Speed of Trust. Built around some of the fastest DH racers in the world, Loïc Bruni and Finn Iles, it tells a deeper story about what it takes to win at the highest level. This is a true 360 campaign—developed in close partnership with our global teams across product, marketing, and brand. The foundation of the project goes back years. The Specialized Gravity Team has been racing prototypes of Demo 11 for many seasons now, with our engineers collaborating directly with riders and hand-building lugged aluminum and carbon bikes for Loïc Bruni, Finn Iles, Jordan Williams, and Rosa Jensen as they push for podiums. That constant loop between athlete feedback and engineering is what shaped the final product. Today it’s available to all riders. Working on this one was especially meaningful for our Brand Design team. From time spent with the Gravity team in Leogang, Austria last spring to studio shoots and long days refining the details—it was a true collaboration between athletes, sports marketing, designers, engineers, and our creative partners. Huge credit to the Specialized Global Brand Design and marketing teams, along with an incredible group of talented folks who helped bring this to life. Proud of where we landed—and this is just the beginning. More to come as we roll out the rest of our Built For Legends campaign this summer. Riders: Loïc Bruni, Finn Iles Cinematography: Dorian Jouvenal, Louis Citadelle, Justin Sullivan Studio Video: KIRK DIANDA, Autumn Line Studios , Ryan Young, Rich Schaefer Studio Photography/Video Assistants: Yossiel Rodriguez, Erick Marcheschi Post Production: Gnarly Bay, Jared Blizzard, Hadley Hendon, Aaron Schurman Title Sequence: GYMNASIUM Studio Motion Graphics: Autumn Line Studios Copywriting: Ben Capron Specialized Support: Suzanne Edde, Todd Cannatelli , Georgia Leslie, Ben Capron, Jack Clark Creative: Specialized Global Brand Design, Goodby Silverstein & Partners

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♻️ Sustainability isn’t just a trend — it’s our responsibility. 🌱 Body: In apparel manufacturing, ethics and sustainability go hand in hand. It’s about making conscious choices at every stage — from responsibly sourced fabrics to fair wages and safe working conditions. At Gata Sports, we believe in: 1️⃣ Transparent supply chains – clients know exactly where and how their products are made. 2️⃣ Eco-conscious materials – organic cotton, recycled polyester, water-based dyes. 3️⃣ Fair labor practices – safe, healthy, and empowering work environments. 4️⃣ Waste reduction – from pattern optimization to fabric recycling. Every decision matters — because the future of fashion is clean, fair, and circular. 🌍 What steps is your company taking towards a more ethical future? Let’s share ideas! #SustainableFashion #EthicalManufacturing #ApparelIndustry #GataSports

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When I started in the industry almost 20 years ago, no one was talking about excess inventory (although of course it was there). And ecommerce was fledgling. I joined Ralph Lauren's fledgling RL.com team as an inventory planner where web sales delivered less than 2% of the revenue. It was tiny. The way we now shop, with over 20% of fashion purchases moving online (and growing), and more than 25% of items being returned (and growing), inventory flows are more complex than ever. Between consumer shifts of purchasing online and the behavior of "buy a few, send a couple back" coupled with new, meaningful legislation from the EU banning inventory destruction, reverse and end-of-life inventory flows will be front and center for the next five years in domestic supply chains. I'm excited to share more of Fillogic's efforts to demystify, drive visibility and clean up reverse inventory flows.

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At GLOED Industries, we’re always looking to the future of teamwear. As we move into 2025, we’re seeing teams embrace bold color blocks that make them impossible to miss on the field. Sustainability is also at the forefront, with more teams opting for eco-friendly fabrics like recycled polyester and organic cotton that don’t compromise on performance. Athletes are demanding more from their gear, moisture-wicking, UV protection, and anti-microbial features are becoming essential for staying comfortable and focused during intense games. We're also seeing a rise in sleek gradient and ombré designs, adding a modern touch to traditional kits. Finally, versatility is key. Reversible jerseys and multifunctional gear are gaining popularity, giving teams the flexibility they need to perform both on and off the field. At GLOED, we're excited to bring these trends to life for your team. Ready to upgrade your gear for 2025? Let's create custom kits that combine performance, style, and sustainability. #TeamwearTrends #SportsApparel #GLOEDIndustries #SustainableFashion #CustomKits #Sportswear2025

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How Do You Want to See Your Manufacturing in 2035? As someone deeply involved in garment manufacturing, I often ask myself — what should our factories look like 10 years from now? Here’s how I see it: - Young Gen Z Leadership with Broader Vision & Open Mindset Bold, tech-savvy leaders who challenge the status quo and drive transformation with speed and empathy. - Digitally Integrated Every process — from design to dispatch — connected through a digital thread. Real-time dashboards, AI-driven planning, and live visibility for orders to our customers. - Automation with a Human Touch Machines handle the repetitive. People focus on creativity, quality, and innovation. All material movement managed by automated handling systems for speed, accuracy, and safety. - Sustainably Responsible Zero-waste production, renewable energy, and full product traceability — not just for compliance, but as a commitment to the planet. - Skill-First Workforce A digitally empowered, skilled workforce driving innovation from the ground up. - Agile & Customer-Centric Factories that adapt fast — from small batches to custom orders — with shorter lead times and tighter feedback loops. - Collaborative Ecosystem Suppliers, brands, and manufacturers working together on shared platforms, building a stronger, smarter supply chain. But to get there, we must overcome: - Traditional management styles - Lack of training focus - Resistance to change - Fragmented supply chains - Poor factory location / layout planning - Underinvestment in technology We need leaders who are open to change, who embrace technology, and who believe in people-first innovation. The future isn’t something we wait for — it’s something we build. What’s your opinion on this? #FutureReady #SmartFactory #GarmentManufacturing #DigitalTransformation #Sustainability #Leadership #MindsetShift #Industry40 #MSME #Vision2035 #MakeInIndia #DharmendraSingh

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👕✨ The kidswear industry is transforming faster than ever. What’s shaping 2025? As someone deeply involved in apparel sourcing, I’ve been watching the kidswear sector evolve - and it’s not just about cute prints anymore. 🌍 Parents want eco-friendly fabrics, brands are racing to adopt digital-first design, and private label opportunities are exploding. We just published a detailed blog on Top 10 Trends in Kidswear Manufacturing for 2025 - covering sustainability, safety standards, loungewear growth, e-commerce adoption, and more. If you’re a fashion startup, brand manager, or sourcing head, this guide gives you a real picture of where the market is heading. 👉 Read the full article here: https://lnkd.in/gbXG3Q5S #Kidswear #FashionTrends2025 #MirthuniApparel #SustainableFashion #PrivateLabelClothing #ApparelManufacturing

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So, what happened in fashion over the last couple of weeks? A few highlights: Kuyichi Pure Goods tests fungi-based treatment to reduce denim microplastic pollution. ↳ The Dutch denim brand partnered with Candiani Denim to use Kitotex®, a fungal-based chitosan treatment that replaces petroleum-based PVA sizing in denim production, aiming to prevent microplastic pollution at the production stage. Tommy Hilfiger joins SPINNOVA® to support the scale-up of wood-based fibers. ↳ The brand became a partner in Spinnova’s ecosystem, supporting the scale-up and future integration of mechanically spun textile fibers made from wood pulp and other cellulosic waste. World-first automated textile sorter SIPTex put up for sale. ↳ Despite being the world’s first fully automated post-consumer textile sorting plant, SIPTex in Malmö is seeking a buyer. The facility uses near-infrared technology to sort textiles by fiber composition and has capacity of up to approximately 24,000 tonnes per year. Nike agrees to resolve long-running wage dispute tied to supplier factory in Thailand. ↳ After years of pressure from labor groups and mediation, workers laid off following a supplier factory closure in 2020 will receive unpaid severance and benefits owed under Thai law. France’s PFAS ban on textiles and footwear takes effect in 2026. ↳ Under a law adopted in 2025, France started banning PFAS in new consumer textiles and footwear. Second-hand products are exempt, and limited derogations remain for protective and safety equipment. The EU moves to unlock stalled plastic recycling markets. ↳ The European Commission proposed EU-wide “end-of-waste” rules to define when recycled plastics can be sold as secondary raw materials. The goal is to reduce regulatory fragmentation, restart investment, and increase the use of recycled plastic over virgin inputs. 👇 More inside: repair-first denim models, chemical recycling breakthroughs for stretch garments, and cell-based leather. Link: https://lnkd.in/gMjw9rjg

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