One billion conversations. Since the beginning of Ada, we've set out to make great customer service for everyone by empowering the teams who know customers best with powerful new AI capabilities. Today, we celebrate their success. Thank you to every customer who has trusted us to represent their brand. This one's yours!
About us
With more than 550 AI agents deployed globally, Ada is the trusted leader in agentic customer experience. Activated by the ACX Operating Model—a combination of technology, methodology, and expertise—enterprises can easily create and manage high-performing AI agents that deliver personalized interactions across channels. Since 2016, Ada has powered more than 6.4 billion interactions for global brands like Ancestry, Cebu Pacific, IPSY, monday.com, Pinterest, Square, and Sky, delivering extraordinary experiences at scale. Learn more at ada.cx.
- Website
-
https://www.ada.cx/
External link for ada CX
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Specialties
- Machine Learning, Customer Happiness, Artificial Intelligence, Customer Support, Chatbots, Virtual Assistants, Customer Experience, ACX, Customer Service, ECommerce, Automation, Conversational AI, Customer Experience, CX, Brand Interaction, AI Customer Service, and Customer Service Automation
Products
ada CX
Conversational AI Software
ada is the AI customer service company making service extraordinary for everyone. With ada, improving your AI agent’s performance is as simple as four easy steps. 1. Focus on data that drives impact Track, analyze, and improve your AI agent’s performance—focus on resolutions, measure impact with real-time KPIs, and uncover opportunities for continuous improvement. 2. Preview your AI agent in action Refine and perfect your AI agent by simulating real conversations, enabling you to test, learn, and optimize its performance before launching it to your customers. 3. Continuously improve over time Provide feedback with confidence that your AI agent will continuously learn and grow with your business. 4. Automate across channels and languages Effortlessly connect with your customers in over 50 languages, reaching them on their preferred channels—whether through chat, voice, or email—ensuring exceptional customer support wherever they are.
Locations
-
Primary
Get directions
Toronto, Ontario, CA
Employees at ada CX
Updates
-
Your customers don't hate AI. They hate being deflected. They hate feeling like a ticket to close, not a problem to solve. The good news? When you get it right, when you build around the customer experience, they notice. And they'll tell you. Watch the full conversation → https://lnkd.in/ezeipZCX
-
Toronto taking over Times Square. No big deal. We're proud to be part of #TorontoTechWeek! If you haven't locked in May 25–29 yet, now's the time. See you there. 🇨🇦
Literally obsessed that we did a thing this week in #NYC Did you catch Toronto Tech Week in Times Square above the Nasdaq? Welcome to Toronto, New York ❤️ See you May 25-29 Any of my #NYC friends coming over? Comment your excitement for #torontotechweek or tag an NYC Founder or Startup below who should be here this May 👇
-
In 2025, Ada's AI agents started consistently outperforming human support teams - autonomously resolving 80% of inquiries at higher CSAT scores than the humans they work alongside. Bessemer Venture Partners just published a deep-dive on how we got here. It starts with a field experiment: before writing a line of code, our co-founders Mike Murchison and David Hariri spent months working as actual customer service agents inside seven companies. What they found shaped everything: → The industry had normalized avoiding customer contact. At scale, support had become deflection. That wasn't going to hold. → Great agents weren't just answering questions — they were doing the work. That's the difference between shallow resolution and deep resolution. → Measurement was broken. Most enterprises couldn't separate AI performance from human performance, let alone connect CX outcomes to retention or lifetime value. Those insights live in everything Ada builds today. The companies that win won't just have the most AI investment — they'll have the infrastructure to make it measurable and repeatable. Read the full case study. Link in comments. 👇
📖 NEW case study — ada CX's story Before writing a line of code, Ada's founders worked as customer service agents for seven companies. Today, Ada's customers achieve 80%+ autonomous resolution rates exceeding human teams — processing 1.5+ trillion tokens monthly for brands like Pinterest, Square, and IPSY. Through our case study series, Launching AI products that win, we’re talking to SaaS and AI leaders to uncover how they successfully built and commercialized leading AI products and features. We sat down with CEO and Co-founder Mike Murchison to unpack how the challenges of scaling customer service at his previous company inspired the idea for an Agentic Customer Experience (ACX) platform, which became Ada. Discover key founder lessons along with: ✔️ Why your product identity should be rooted in outcomes, not technology ✔️ How to align your pricing model with what your customers value ✔️ The value of AI agent resolution depth > resolution rate Get the full case study: https://lnkd.in/gFEcXaNn
-
The data is in, and it's not what most CX leaders expect. We surveyed 2,000 consumers and 500 enterprise AI and CX leaders across North America, Europe, and APAC. What we found challenges some of the most common assumptions about where AI in customer service is winning, and where it's quietly falling short. We're breaking it all down live this Thursday, March 26! Join us to get the full findings, hear from industry leaders, and walk away with a clear picture of where the gaps are and how to close them. Register in the comments ↓
-
Consumers aren't anti-AI. They're anti-bad customer service. And right now, 76% of them aren't getting the resolution they came for. We surveyed 2,500 consumers and CX leaders across three continents to find out why and what the leaders are doing differently. The Ada × NewtonX Agentic CX Report 2026 is out now. 👇 https://lnkd.in/eRht_Hie
Agentic CX in 2026: What consumers expect and most enterprises miss
-
55% of companies have no visibility into their AI agent's performance. That's a trust problem. On March 26th, Ada × NewtonX are releasing a global study of 2,500 consumers and CX leaders, covering what AI adoption really looks like today, and what it actually takes to earn consumer acceptance. Your customers know what they want. Come find out what that is. Register → https://lnkd.in/g5UMC7rE
-
-
When a customer contacts their bank, it's rarely casual. They're locked out. Their card is missing. Their payment is due tomorrow. AI in financial services can't be experimental — it has to execute with structure. Here are 5 high-impact workflows financial services are prioritizing 👇 https://lnkd.in/evAFK6rW
-
-
Manila, you brought the energy. ✨ Last week, we hosted Adaverse Manila — our global executive series on agentic CX — and the room did not disappoint. An unforgettable evening of bold conversation, genuine connection, and world-class hospitality. The discussion? Re-architecting CX for AI. Because the organizations winning in 2026 aren't just adopting AI — they're rebuilding around it. Thank you to everyone who joined us for this stop on the global tour. The momentum is real, and we're just getting started — New York, Atlanta, Sydney, London, and Amsterdam are still to come. Want an invite to the next one? Request an invitation by commenting below ↓
-
-
-
-
-
+2
-
-
Ada is the official AI agent of Toronto Tech Week. 🤝 Heading to Toronto Tech Week on May 25–29? Our AI agent is live now on the Toronto Tech Week website - discover programming, get personalized recommendations, and access support 24/7. We're proud to support one of Canada's biggest tech events 🚀 Register now: https://lnkd.in/d27hhm3P