About
I…
Activity
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Today is a very sad day, and honestly, it doesn’t make much sense. There’s a lot I could say—those who truly know me understand that—but I’ll hold…
Today is a very sad day, and honestly, it doesn’t make much sense. There’s a lot I could say—those who truly know me understand that—but I’ll hold…
Liked by Dean Salakas
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I do love a good logo wall 😁 For those Retailers in my network, or any who may have received their invite to attend and not confirmed yet: Only 5…
I do love a good logo wall 😁 For those Retailers in my network, or any who may have received their invite to attend and not confirmed yet: Only 5…
Liked by Dean Salakas
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Is it just me, or has LinkedIn turned into a sea of super predictable posts? The ones that start with a dramatic hook, then swiftly “debunk”…
Is it just me, or has LinkedIn turned into a sea of super predictable posts? The ones that start with a dramatic hook, then swiftly “debunk”…
Liked by Dean Salakas
Experience & Education
Publications
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I'm a Retailer, Here's How To Pitch To Me (Cold Call)
National Online Retail Assocaition
How to cold call a retailer
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Why retailers have no idea about the future
Smart Company
Its a myth that most shopping is done online and the facts support that it will never be where most shopping is done.
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Could Gender Quotas Save Retailers?
Power Retail
How beneficial are gender quotas in the workplace? Dean Salakas, Co-CEO at The Party People, discusses how gender quotas could potentially hold the secret to solving the retail industry’s woes.
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Is Online Retail Chess or Poker?
Power Retail
Business is a game of chess, and the winner is always thinking 10 moves ahead with strategies to counter what’s going to come. If you don’t think this way, you’re just a gambler playing poker, hoping the cards fall your way.
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How Will Amazon Affect My Online Retail Store?
Power Retail
With Amazon announcing its sure arrival on our doorstep, Dean Salakas, chief executive of party supplies retailer The Party People, contemplates how his business will be affected and says that Amazon won’t really hurt it.
Honors & Awards
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2024 Customer Experience Innovation of the Year (finalist)
Retail Systems Awards
We were a finalist for Customer Experience Innovation of the Year for our Augmented Reality Mirror project where people could try costumes on using Augmented Reality.
https://www.retail-systems.com/awards/shortlist24.php -
2024 Industry Elevator Award (finalist)
NORA National Online Retail Association
This award is essentially an industry recognition award recognizing an individuals contribution to the elevating the retail industry.
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2024 Insipiring Leader Of The Year (finalist)
Retail Innovators Awards
The Retail Innovator awards by Retail Doctor Group
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2024 Omnichannel Excellence Innovation Award (finalist)
Vendors In Partnerships Awards
Finalist for Vendor In partnerships Ominchannel Innovation award.
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2024 Retail Transformation Of The Year
Vendors In Partnerships
This award was for the collaboration I led with Shopex, Uber, Starshipit and Stockinstore to create a new retail Multichannel Technology, the Shoppable Mirror.
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2024 Top Innovator (Winner)
Retail Innovators Awards
ARIA - Australian Retail Innovators Awards
https://retaildoctor.com.au/rdg-white-paper/2024-australian-retail-innovators/ -
2024 Top Innovator (finalist)
Power Retail
Finalists for the award were Myer, Penfolds, La Roche-Posay, Shhh Silk, Carma, Azura Fashion Group, Modibodi, Miss Amara, TenSevenSeven.
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Customer Experience Of The Year (Winner)
Inside Retail
We were named the retailer with the Customer Experience Of The Year with our Augmented Reality Mirror project.
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Omni-Channel Retailer Of The Year (finalist)
Inside Retail
For our Augmented Reality Mirror we were a finalist for OmniChannel Retailer Of The Year. Rebel won the award with the other finalists being;
Chemist Warehouse
Officeworks
Winning Appliance -
Retail Industry Person Of The Year (finalist)
Vendors In Partnerships Awards
A finalist for the industry person of the year award with Vendors in Partnership awards.
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Store Design Of The Year (finalist)
Inside Retail
For our Augmented Reality Mirror we were a finalist for Store Design Of The Year. Rebel won the award with the other finalists being;
Dan Murphy’s
Thankyou
Twoobs
Vinnies -
Top 50 People in E-commerce
Inside Retail
Named #16 in the top 50 People in Ecommerce.
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Best In-Store Innovation (Winner)
National Online Retail Association
Best instore innovation for our Magic Mirror activation which allows people to try costumes (and fashion) on through Augmented Reality and then checkout having the item delivered to their house before they get home from the mall.
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Most Trusted Party Supply & Rental Shop 2023
Small Business Awards 2023 - Corporate Vision
AI Global and Corporate Vision announced us as the winner of Most Trusted Party Supply and Rental Shop
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Outstanding Business Leader (finalist)
Business NSW
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Retail Leader Of The Year (finalist)
National Retail Association
The Australian National Retail Associations annual awards for retail.
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Top 50 People In Ecommerce
Inside Retail
Dean Salakas is named as number 26 in the top 50 people in e-commerce by Inside Retail magazine.
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Party Sylist Of The Year (Judge)
Party Stylist Of The Year Awards
I have been asked to judge the Party Stylists Of The Year awards which celebrates various categories of party styling and suppliers. https://partystylistoftheyearawards.com.au/
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Retail Innovators Awards - Research & Strategy (Winner)
Retail Doctor Group
During COVID19 we were down 92% so we talked to customers to find out what the 8% were buying and put a strategy in place that saw us bounce back to be up on prior year. We formulated a "Coronavirus Survival" page on our website promoted on the home page which provided heatlh related items like sanitiser but also things to do in isolation like baking, games etc.
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Excellence In Small Business (finalist)
Business NSW
The Excellence in Small Business Award recognises a business that has effectively driven growth and is able to demonstrate the specific strategies implemented to achieve business success and/or resilience.
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Outstanding Business Leader (finalist)
Business NSW
The Outstanding Business Leader award recognises an inspirational business leader aged 36 or over who demonstrates outstanding entrepreneurial spirit, strategic business direction and innovative ideas, whilst providing leadership to the new generation.
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Party Sylist Of The Year - Party Supplier Of The Year (Winner)
Party Stylist Of The Year Awards
Party Stylist Of The Year awards to recognise the best in the party industry.
PartyStylistOfTheYearAwards.com.au -
Small Retail Of The Year (finalist)
National Retail Association
Our Drummoyne store was named a finalist for best small retailer in the country by the National Retail Association. Our Store Manager Julie Anne Benge was also a finalist for Store Manager of The Year.
After a horrible start to the 2020 calendar year due to COVID19, We bounced back through a number of pivots and business model adaptations for some great results. -
Small Retailer Of The Year (finalist)
Small Business Champion Awards
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Top 50 Small Business Leader
Inside Small Business Magazine
Named on the Top 50 Small Business Leaders list for 2020
https://insidesmallbusiness.com.au/events/top-50-small-business-leaders-2020-revealed -
Pop Up Store of The Year (finalist)
Inside Retail Live
We were a finalist for our Halloween Alley pop up store. This was a 3000sqm Halloween Mega store concept complete with a haunted house, magic mirror and over 15,000 halloween products.
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Top Retail Innovator (finalist)
Power Retail
Named as a finalist for Power Retail's top innovator award. The other finalists were Officeworks, Adore Beauty, Bunnings and The Iconic. We are so thrilled to be considered a finalist in a league of legendary retailers particularly given our relatively tiny innovation budget compared to the other finalists.
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Inspiring Retail Leader (Winner)
Retail Doctor Group
Retail Doctor group named me as 2019 Inspiring Retail Leader.
See full report http://ow.ly/eqYU50wHcZJ -
Small Retailer Of The Year (Winner)
National Retail Association
Our Drummoyne store was named best small retailer in the country by the National Retail Association. Our Store Manager Julie Anne Benge was also a runner up for Store Manager of The Year.
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Independant Retailer Of The Year (finalist)
Australia Retail Association
Finalist for best retailer in Australia with less than 7 stores
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Online Retailer Of The Year
Australia Retail Association
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Top 50 People in E-commerce
Internet Retailing Magazine
Dean Salakas is named as number #28 in the top 50 people in e-commerce by internet retailing magazine. This is the third year in a row Dean was named.
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Independant Retailer of The Year (Winner)
Australia Retail Association
Best independent retailer in Australia with less than 5 stores. This is the second year in a row to win this category.
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Online Retailer Of The Year
Australia Retail Association
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Retail Leader Of The Year
Australia Retail Association
Recognized as Retail Leader Of The Year for the second year running. This is a personal award for me for my contribution to retail in Australia.
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Small Retailer Of The Year (finalist)
National Retail Association
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Top 50 People in E-commerce
Internet Retailing
Internet Retailing named me in the top 50 people in e-commerce.
https://internetretailing.com.au/top-50-people-e-commerce-report-released/ -
Top 50 people E-Commerce
Internet Retailing
Internet Retailing names Dean Salakas as a Rising Star in their top 50 People in E-commerce.
www.internetretailing.com.au/top-50-people-e-commerce-2017-named/ -
Independant Retailer of The Year
Australia Retail Association
The Party People was recognized as the best retailer in Australia with less than 7 stores.
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Retail Leader Of The Year
Australia Retail Association
“As CEO, or as he prefers - Chief Party Dude - Dean's instrumental role in taking The Party People from small family business to employing over 40 people is nothing short of amazing,” Mr Zimmerman, ARA's Executive Director said.
"Taking the business online in 1999 as Australia’s first e-commerce party store, Dean's passion and pioneering spirit have also seen The Party People recognised as the 2017 Independent Retailer of the Year.”
“His invaluable contributions to the retail…“As CEO, or as he prefers - Chief Party Dude - Dean's instrumental role in taking The Party People from small family business to employing over 40 people is nothing short of amazing,” Mr Zimmerman, ARA's Executive Director said.
"Taking the business online in 1999 as Australia’s first e-commerce party store, Dean's passion and pioneering spirit have also seen The Party People recognised as the 2017 Independent Retailer of the Year.”
“His invaluable contributions to the retail industry include speaking at thought-leadership events and writing for industry magazines to assist small retail businesses grow through the lessons of his early failures. Dean generously shares his wealth of knowledge with others looking to replicate his success, all while continuing to write the inspiring retail story of The Party People,” Mr Zimmerman said.
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Innovation Award
Woolworths Ltd
After seeing a problem with Woolworths ordering system I raised it as I project I thought we could solve. I was told that it had been tried multiple times before me and was unsuccessful and not to waste my time. So I went home, built an excel model and came back the next day and presented a solution that would save Woolworths $4m per year. 3 months later it was implemented successfully with minimal issues and delivered the anticipated benefits. The solution was then rolled out to other…
After seeing a problem with Woolworths ordering system I raised it as I project I thought we could solve. I was told that it had been tried multiple times before me and was unsuccessful and not to waste my time. So I went home, built an excel model and came back the next day and presented a solution that would save Woolworths $4m per year. 3 months later it was implemented successfully with minimal issues and delivered the anticipated benefits. The solution was then rolled out to other Woolworths owned companies both in Australia and overseas.
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Golden Key Hours Society
Golden Key
I graduated in the top 5% of graduates nationally and as such I was accepted into the Golden Key Honours Society.
Languages
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English
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Organizations
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Sydney Zombie Walk
Commercial Manager
-Sydney Zombie Walk is a charity event aimed at raising awareness for The Brain Foundation. www.SydneyZombieWalk.com
More activity by Dean
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The Future of Retail Platforms: ANZ Summit 2025 is here—bringing fresh insights, powerful strategies, and a renewed focus on what’s next for retail.…
The Future of Retail Platforms: ANZ Summit 2025 is here—bringing fresh insights, powerful strategies, and a renewed focus on what’s next for retail.…
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