About
Articles by Robin
Contributions
Activity
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Why did Showpo go to Coachella? Because brand marketing isn’t a “nice to have” - it’s essential. In today’s world, we’re not just competing for…
Why did Showpo go to Coachella? Because brand marketing isn’t a “nice to have” - it’s essential. In today’s world, we’re not just competing for…
Liked by Robin Leonard
Experience & Education
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TopSMS
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Publications
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How Retailers can Future Proof Customer Experience in 2021
Inside Retail Australia
This article discusses the current impact of Covid on Retail, and provides advice on how to understand and measure Customer Experience using our CX Maturity Assessment Tool. Allowing brands to understand their weak points, and build a roadmap towards a smarter customer journey.
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2016 Guide to Social Media Crisis Management
Marketing Mag Australia
See publicationRobin Leonard provides a detailed rundown of how large companies should to prepare for, recognise and manage social media crises.
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How to Implement World Class Social Media Customer Service
Marketing Magazine Australia
See publicationRobin Leonard, CEO of AllFamous Digital, shares a comprehensive, 10-step guide to implementing a successful social media customer service program.
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Feature: AllFamous Digital Co-Founder Robin Leonard on Running a Digital Marketing Agency
StopPress NZ
See publicationBorn and raised in New Zealand I always knew that I would do something big with my life. It started in 2011 when I co-founded a digital marketing agency called AllFamous Digital in Manila, Philippines..
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Feature: Robin Leonard, CEO of AllFamous Digital
Asian Entrepreneur
Four years ago I co-founded a digital marketing agency in Manila, Philippines. I had been living here for 2 years as a Management Consultant working with IBM in the banking and telco sector when my contract ended and I was forced to find a local job or move onto the next contract somewhere else. My girlfriend at the time was a budding entrepreneur so we decided to pool resources and start a business out of our tiny condominium...
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Five Steps to Standarize Digital Marketing Across Countries
Campaign Asia-Pacific Magazine
See publicationTracking digital marketing performance can be bewildering, with so many channels and reporting tools to choose from, even more so when there are multiple geographies, companies and teams to consider. Robin Leonard of AllFamous Digital takes some of the mystery out of the process.
Courses
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Gamification
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Honors & Awards
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Salesforce Trailhead Ranger
Salesforce
Trailhead is a gamified learning platform that makes learning Salesforce fun and easy. When you finish a module, project, or superbadge, you're awarded badges. A badge, earned from modules and projects, represents general knowledge in a specific topic area, and a superbadge represents real-world proficiency in that discipline.
Ranger is the highest rank available in the platform and requires the use to achieve 100 badges and 50,000 points.
Languages
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English
Native or bilingual proficiency
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Tagalog
Limited working proficiency
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Vietnamese
Elementary proficiency
Organizations
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Internet and Mobile Marketing Association of the Philippines (IMMAP)
Faculty Member
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Recommendations received
44 people have recommended Robin
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