“Paul is easily the most valuable advisor I have worked with. He has great people skills - was quickly able to pick up on my personality and learning styles, and cater for them with his teaching and information supply style. Paul’s strong experience in the Ecomm industry is clear, and valuable beyond a dollar amount. I would highly recommend Paul’s services and approach, to anyone in Ecommerce who is ready to commit and take their company to the next level.”
About
Paul is a renowned ecommerce advisor, author and owner, with over 15 years…
Contributions
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What are the most effective tools for international e-commerce?
A few in my tool kit. 1. Avalara for taxes and duties. 2. Shopify markets for easy selling into new markets - ability to sell in foreign currency, without needing a new website. 3. Having a multi-carrier approach. Don't reply on one shipping co. Have you considered Seko as well as the usual suspects? 4. Loop for easy international returns.
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What steps can you take to get effective feedback for your business?
Reviews. And here's how to use them. 1. Scrape your positive reviews and collate the themes into groups - Fast delivery, Good quality, Good fit, etc. Identify these as your Unique Sales Propositions (USPs) - use these on your homepage and in your comms. 2. Scrape the negative reviews from your competitors, and aim to fill those gaps. This is a free gap analysis that can help you to develop your own USPs, especially for a new business working out how to be different.
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What are some effective inventory waste reduction techniques for a just-in-case environment?
Over ordering can send you broke. Here are some tips to manage inventory and ordering: 1. Understand the metric of 'cover'. A business that imports needs no more than 3 months cover. 2. To work out 3 months cover, take your average daily sales per product, and multiple by 90 (days). 3. Use your ABC analysis in Shopify reports. Grade A inventory equates to 80% of your sales - stay on top of it. Grade B, is 15% of sales, and Grace C is the stinker, at only 5% of sales. Keep your Grade C inventory under control by clearing it, and stay on top of replenishment by treating Grade A like gold.
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How can you incentivize repeat purchases with promotions?
In my experience, here are the circumstances in which I would offer a discount, in return for loyalty: 1. In an email welcome series. Why? Because a customer is also an email subscriber almost always has a higher LTV than any other channel - so they'll pay you back over time. 2. As an incentive to download your app. Why? Because an app user can spend up to 20% more (with less ad spend) than a mobile or desktop user. So again, they pay you back. 3. As part of a loyalty program. But not on the first order. Discounts or incentives for certain milestones, for example when the customer has reached $1000 in spend. Why? Because it keeps them happy, and they're already paying you back. Thanks folks.
Activity
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This week on Agency Podcast, I sat down with Paul Waddy the founder of Ecom Nation. Paul Waddy is a globally recognised e-commerce expert, author…
This week on Agency Podcast, I sat down with Paul Waddy the founder of Ecom Nation. Paul Waddy is a globally recognised e-commerce expert, author…
Liked by Paul Waddy
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Happy Friday folks! 🎉 It's been a miserable, rainy old week here in North Sydney, so now it's time to brighten it up ☀️ A good start would be…
Happy Friday folks! 🎉 It's been a miserable, rainy old week here in North Sydney, so now it's time to brighten it up ☀️ A good start would be…
Liked by Paul Waddy
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80-90% less duty on #USA Import #tariffs! If something sounds too good to be true, it typically is. There are a lot of Chinese #apparel and…
80-90% less duty on #USA Import #tariffs! If something sounds too good to be true, it typically is. There are a lot of Chinese #apparel and…
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Experience & Education
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Australia Post
View Paul’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Volunteer at Papua New Guinea Work Camp
Nairana Study Centre
- 1 month
Poverty Alleviation
Rewarding experience helping rebuild and renovate a school in remote areas of PNG for 3 weeks. Self funded, challenging but worth it.
Courses
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Google Adwords
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Magento go
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Honors & Awards
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Industry Recognition Award
Online Retail Industry Awards
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#2 in Top 50 People in Ecommerce 2021
Inside Retail
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# 19 Top 50 People in Ecommerce 2020
Inside Retail
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Finalist: NSW Emerging Exporter Of The Year
NSW Premier's Awards - Export Council Of Australia
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Finalist: NSW Young Exporter Of The Year
NSW Premier's Awards - Export Council Of Australia
Languages
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English
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Recommendations received
8 people have recommended Paul
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Innovation depends on the free exchange of ideas - even the uncomfortable ones. Trump's threat to withhold billions in federal research funding from…
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Had the best time recording 15 Mins with the Boss with Sally Patten! Check out the full article here: https://lnkd.in/g_m3TA2h.
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Dam 46% tariff on Vietnam , everyone thought they were in the clear. Stop discounting your inventory now, its going to get more expensive to rebuy.
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Probably my favourite listicle that I've ever been apart of! Proving yet again, that you can be lazy and a CEO. Full article here FYI:…
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Another cracker event here in Sydney last Friday. Next stop will be the Gold Coast where we will host an exclusive industry dinner in line with…
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I was honoured to speak on the panel for Avalara at the infamous Kelly+Partners Accountants e-commerce event in Sydney, joined by the amazing Paul…
I was honoured to speak on the panel for Avalara at the infamous Kelly+Partners Accountants e-commerce event in Sydney, joined by the amazing Paul…
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As one door closes, another one opens. Proud Poppy store #6 - Shell Harbour! 2 stores in 2 weeks🙌🚀 Our neighbours, one of the big guys, closing…
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