Andrew Millson

City of Cape Town, Western Cape, South Africa
4K followers 500+ connections

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I am a qualified coach and facilitator, helping people shift from their heads to their…

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  • Food Lover's Market Holdings

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Projects

  • The Beano Scottish Schools special edition

    DCT worked with Scottish Business in the Community to create a unique edition of The Beano, which was distributed to every Primary School child in Scotland. This involved taking key social messages on employability, the environment and basic finance, incorporating them in to comic strips featuring DCT's famous characters, Dennis the Menace, Gnasher, Minnie the Minx, Bash Street Kids etc.

    Scottish Business in the Community secured support from Education Scotland and we achieved an…

    DCT worked with Scottish Business in the Community to create a unique edition of The Beano, which was distributed to every Primary School child in Scotland. This involved taking key social messages on employability, the environment and basic finance, incorporating them in to comic strips featuring DCT's famous characters, Dennis the Menace, Gnasher, Minnie the Minx, Bash Street Kids etc.

    Scottish Business in the Community secured support from Education Scotland and we achieved an endorsement from the Education Minister for the project, which was communicated in a pack sent to every Primary headteacher in Scotland. The project secured a significant amount of media coverage when it was launched in August 2012.

    DCT and SBC worked closely to align all of the messages and resulting comic strip & feature content to the Curriculum for Excellence in Scottish Schools. This provided teachers with a resource to show how the issues explored in the special edition related to the curriculum and could help with lesson planning.

    From a commercial perspective, we included a simple coupon for a further discount on purchase of The Beano within Coop stores in Scotland as well as a unique and acquisition-targeted subscription offers. Around 400,000 copies were eventually distributed with a significant Beano sales uplift within the Coop estate in Scotland as a result.

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