@Monique_X we invested over $100k in X ads over the last 30 days.
We stopped spending because the results appeared to have gone down. But we just realized the results were actually great, and a bug on X was preventing us from seeing it.
Around 20% of our sessions came through with the dynamic UTM parameter hardcoded as {{ad_id}}, instead of showing the actual ad identifier.
From what I can see, this is happening mostly on Android devices. Potentially, the new X app is missing this functionality.
We would likely have invested 2-3x more if it wasn't for this bug.
Building and strengthening in service of our partners every single day. Check out these results as validated by Prescient AI. 👇 TL;DR - X is delivering across the full funnel. Conversation >> Cultural Impact >> Conversion- @Monique_X we invested over $100k in X ads over the last 30 days. We stopped spending because the results appeared to have gone down. But we just realized the results were actually great, and a bug on X was preventing us from seeing it. Around 20% of our sessions came through with the dynamic UTM parameter hardcoded as {{ad_id}}, instead of showing the actual ad identifier. From what I can see, this is happening mostly on Android devices. Potentially, the new X app is missing this functionality. We would likely have invested 2-3x more if it wasn't for this bug.
- Thank you for flagging. We will look into this right away. Also, I bought this duffel bag for my husband from an ad I saw on X. He loves it!Built like a load-out, not a black hole. Structured compartments so your kit is organized, not buried.
