Advertisers can now create, edit and optimize ads from the AI tools they already use

X has launched X Ads MCP (Model Context Protocol), a new capability that enables advertisers to create, manage, optimize and measure campaigns on X directly from the AI tools they already use, including Grok and other MCP-compatible agents.

Inside their AI chat interface, advertisers can now describe what they want in plain language: launch a campaign, check performance, pause underperforming ads, scale what works and adjust creative or budgets — all powered by live X Ads data.

“X Ads MCP transforms how advertisers work by bringing full-funnel campaign management directly into the AI tools they already use,” said @Monique_X, Head of Global Advertising, SpaceXAI. “Advertisers can now optimize faster, reduce friction, and build more advanced AI-driven workflows, all in one seamless conversation.”

Learn more and get started https://developer.x.com/