(1/4) @kitsch is a beauty and haircare brand with a portfolio spanning hundreds of products across haircare, sleep, fragrance, and more.
Their challenge wasn't awareness but ensuring the right product reached the right person.
Here's how they did it on AppLovin. 👇
Ridge [@ridgewallet] started in a garage in LA in 2013. Today it's a 9-figure brand.
They ran a three-week geo-holdout test with @HausAnalytics to measure AppLovin's real impact across Shopify and Amazon.
They came in with an iROAS target of $0.80. They beat it by 128%.
In
(1/5) @IPSY is one of the biggest beauty memberships in the US.
They wanted to diversify their media mix and find a channel that could drive real new subscriber growth.
Here's what happened. 👇
