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Asos

February 2026

  • Quentin Griffiths in London. The retail entrepreneur co-founded Asos with Nick Robertson in 2000.

    Asos co-founder dies in fall from 18-storey building in Thailand

    Police say UK entrepreneur Quentin Griffiths fell from 17th floor of an 18-floor condominium on 9 February

November 2025

  • Asos website on phone and laptop

    Asos turns to AI stylists to win back shoppers after sales slide 12%

    Online fashion retailer says action to cut discounts and deter ‘serial returners’ contributed to fall in sales

September 2025

  • An ASOS page on a tablet

    Fast fashion’s quick decline: Asos and Boohoo have that post-Covid feeling

    Once worth £5bn, Asos dropped out of the FTSE 250 this week and other brands face sharp competition in a tough market

August 2025

  • Shein clothing on a rail in Liverpool, Britain

    Online fashion retailer Shein’s UK sales leap by a third to more than £2bn

    Profits rise 56% to £38.2m in 2024 as company overtakes British rival Boohoo and closes in on Asos

June 2025

  • A woman delivering a package from Asos

    Asos customers banned for being ‘serial returners’ say it is ‘deeply concerning’

    Fashion retailer confirms it has closed the accounts of some customers for breach of its ‘fair use’ policy

April 2025

  • Inside of Topshop store showing logo, female shopper and clothing

    Topshop to return to high street via other retailers’ stores

    Fashion brand also relaunching stand-alone website as owner Asos reveals sales continue to slide

February 2025

  • A woman inspects clothing products in a factory

    UK marketplace sellers face ‘second Brexit’ hit from Trump’s US import rules

    End of ‘de minimis’ policy for Chinese goods also expected to hit bigger online fashion retailers such as Asos and Boohoo

January 2025

  • Tim Dowling standing in his front doorway, wearing a handbag around his neck

    My week with a man bag: am I cool enough for winter’s hottest trend?

    Timothée Chalamet, Pharrell Williams and Jacob Elordi have no qualms about using one. But can our writer carry it off?

November 2024

  • Asos website

    Asos accused of rewarding ‘spectacular failure’ as CEO gets £300k rise amid losses

    Retailer’s share price has crashed amid post-Covid high street recovery and competition from Shein and others
  • Sarah Snook in front of black horse holding bag

    The Rivals effect: equestrian dressing gallops up the style charts

    Retailers report strong sales of jodhpurs, riding boots and paddock-ready blazers – but is it ‘class passing’?
  • Smartphone with an Asos app and a keyboard

    Asos slides to huge loss but insists it sees ‘green shoots’

    Online retailer was hit by cost of living pressures and was forced to offload piles of unsold stock at a discount

September 2024

  • A woman delivering a package from Asos

    Asos to charge shoppers who regularly return large amounts of goods

  • People walk past the former Topshop store on Oxford Street

    Topshop could return to high street after Asos sells stake for £135m

April 2024

  • A smartphone with an Asos app in front of a keyboard and an Asos logo

    Asos says it will take ‘necessary actions’ after 18% drop in sales

    Online fashion retailer says it is becoming ‘faster and more agile’, after pre-tax losses of £120m

March 2024

  • The Asos website on a phone and a laptop

    Asda, Asos and Boohoo must avoid ‘greenwashing’ after crackdown

  • Economist and member of the Bank Of England’s Monetary Policy Committee Catherine Mann.

    Business live
    Bank of England policymaker says markets pricing in too many rate cuts; Co-op Bank to cut 400 jobs –as it happened

November 2023

  • boxes including shoes laid out on the floor of a lounge

    Many unhappy returns: UK retailers count the costly growth in sent-back items

  • Mannequins in Topshop, Oxford Street

    Fashion’s efforts to go green cancelled out by shopaholics

  • Nils Pratley

    Nils Pratley on finance
    Asos will not shed its reputation for being accident-prone easily

    Nils Pratley
  • Asos website on a mobile phone and a laptop

    Asos expects sales slump to continue as it is hit by near £300m loss

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