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How to turn product, customer, and operational data into faster decisions, lower costs, and better customer experiences
4/28/2026 (45-minute briefing + 15-minute Q&A) | 10:00 – 11:00 AM CDT
How to turn product, customer, and operational data into faster decisions, lower costs, and better customer experiences
E-commerce performance is only as strong as the data that powers it. In this 45-minute executive webinar, we’ll share a practical framework for improving data inputs, processing, and outputs so leaders can scale revenue, protect margin, and reduce operational friction—regardless of platform.
Products, pricing, and service still matter—but the fastest path to e-commerce improvement often starts with data quality and data governance. When product, inventory, customer, and pricing data is inconsistent, leaders see slower decision cycles, higher support costs, poor search and merchandising, and reporting they can’t trust.
We’ll walk through the specific data elements and operational checkpoints that most directly impact conversion, order flow, fulfillment accuracy, and reporting. We’ll also cover where AI can realistically help (and where it can’t) across data capture, enrichment, and insight generation.
What we’ll cover (IPO framework):
• Data Input (what you collect): product model (product vs. SKU), attributes & taxonomy, pricing rules, customer/account data, integration quality (PIM/ERP/CRM)
• Data Process (how it’s used): schema and validation, onsite search & merchandising logic, RFQ vs. cart workflows, inventory availability, order routing and exceptions
• Data Output (what leaders see): KPI definitions, GA4 and platform reporting, operational dashboards, attribution/ROI, and making integrations produce consistent, auditable numbers
By the end of this session, you’ll leave with a prioritized checklist of the highest-impact data fixes, the governance questions to ask your teams and vendors, and a practical roadmap to improve conversion, fulfillment performance, and reporting confidence in the next 90 days.
Who Should Attend:
• CEO/President: Align e-commerce investment to growth and margin goals
• CIO/CTO: Reduce integration risk, improve data governance, and accelerate delivery
• COO/Supply Chain/Operations: Improve inventory accuracy, order flow, and exception handling
• CMO/Digital: Improve search, merchandising, personalization, and campaign measurement
• VP/Director of E-Commerce: Prioritize the data work that moves conversion and AOV fastest
Reserve your spot: If you’re responsible for growth, customer experience, or operational efficiency, this briefing will help you identify the data decisions that create measurable results.
