May 28, 2026
Why Structure Not Shiny Tools Determines E-Commerce Success
May 26, 2026
Build smarter collaboration with intentional data protection
May 14, 2026
From fast wins to long-term friction: SaaS at every stage of growth
July 23, 2025
SharePoint offers a wide range of productivity benefits, enabling users to securely share information within intranet or extranet environments.
July 23, 2025
Turn to Spindustry for your web design and web development – whether you need WordPress, E-Commerce, or custom web development.
March 03, 2025
In today's digital world, effective marketing is crucial for business success. While some companies hire an internal marketing person, many are discovering the unparalleled benefits of partnering with an agency like Spindustry.
October 03, 2024
Whether it is the movies, or on the internet, bots have a unique place that sit somewhere between good and bad in the story. On one hand they can automate tasks and make life easier, but on the other – they can take too much effort to manage and spin wildly out of control as a result. Worse yet, they can be used by malicious actors to do substantial harm.
In the story of your business’ website, you should know where bots fit into your strategy and how Spindustry is helping to keep bots useful to your business, while also protecting your site from malicious actors that would use the cleverest bots to do your site, business and even you harm.
September 09, 2024
Cyber liability insurance has become a necessity, providing financial protection in the event of data breaches, cyberattacks, and other cyber-related incidents. However, obtaining and maintaining cyber liability insurance is not as simple as signing a policy. Insurance companies now require organizations to meet specific cybersecurity standards to qualify for coverage and ensure compliance.
When you talk with your insurance company about cyber liability requirements, here are some things they might talk about, with a particular focus on application security.
August 22, 2024
This class is ideal for anyone who wants to learn how to use Copilot AI to generate high-quality text for various purposes, such as writing emails, reports, summaries, or articles.
August 13, 2024
What if we told you that SEO and paid ads are actually the ultimate power couple in the world of online marketing? When these two strategies work together, they can supercharge your results, bringing in more leads, higher conversion rates, and better ROI.
July 29, 2024
In a recent feature by the Association of Equipment Manufacturers (AEM), Spindustry CEO Michael Bird cautions OEMs of the ways they are missing out on business by ignoring digital marketing.
July 08, 2024
In a recent feature by The Agricultural Manufacturers of Canada (AMC), Spindustry CEO Michael Bird shared insights on the unique challenges faced by manufacturers when transitioning to digital platforms.
June 14, 2024
Updated package offerings!
June 07, 2024
Will you be attending the SHRM 2024 Annual Conference and Expo in Chicago June 23-26?
April 23, 2024
We've compiled a known list of significant updates so you can keep an eye out.
March 28, 2024
We'll delve into the considerations that indicate the need for a custom-built corporate portal over more rigid platforms.
January 02, 2024
If you haven't made New Year's resolutions for your business, it's not too late to figure out 2024 business goals.
December 10, 2023
Branding consistency is crucial for businesses as it builds recognition and trust among consumers.
November 15, 2023
The design elements for Moss Distributing, from the website to the product catalog, are strategically crafted to capture the essence of gaming and build a strong, recognizable brand in the industry.
June 07, 2023
Will you be attending the SHRM 2023 Annual Conference and Expo in Vegas June 11th-14th?
April 10, 2023
Every year, Spindustry visits our current clients, future clients and other friends at a few agriculture and manufacturing related shows.
December 05, 2022
As of January 1st, 2023, VSG Marketing will formally be known as a Spindustry company, adding their skillsets and decades of experience to that of the existing Spindustry team.
June 15, 2022
Something at Google is changing again (insert shocked face here). The good news for internet users is that they are moving to a more privacy-friendly platform, but the bad news is that marketers and website owners will need to learn Google Analytics all over again.
July 27, 2021
This July Iowa Techstars will host teams from all over the country and provide mentors to those new businesses. Michael Bird from Spindustry will be one of those mentors.
April 12, 2021
Spindustry surveyed over 700 farmers to create this attitudinal study – and interesting results.
February 01, 2021
Spindustry was born alongside the digital transformation revolution and we are excited to celebrate our 25th anniversary and to look ahead!
January 15, 2021
Budgets for a new E-Commerce website can range from a few thousand to millions of dollars. Here are some ideas on how to fund this effort.
December 15, 2020
If your business has mission-critical technology systems that were built before you, you’re not alone. Organizations that rely on legacy technology can face significant challenges when it comes to embracing E-Commerce.
December 15, 2020
If your business is planning a new E-Commerce initiative, it is important to assemble a team. Is that team internal, external or both?
December 15, 2020
Hiring—let alone finding—experienced digital people is a challenge. Is it better to hire an internal digital expert or hire an external partner?
December 15, 2020
If you’ve made the decision to start or expand E-Commerce sales, the next logical question is whether to build a custom store or buy a prepackaged solution.
December 01, 2020
Americans Disability Act (ADA), Section 508 (an amendment to the United States Workforce Rehabilitation Act of 1973) and web accessibility are all terms used for making your business more accessible to the handicapped or physically challenged.
November 27, 2020
Your website is one of the most critical digital marketing assets. One challenge many organizations face, however, is that the website is designed from the company’s perspective and not the customer. As a business, your first inclination may be to focus on what you sell. From the customer’s perspective, they care about if you can solve their problem. Here are three perspectives to keep in mind when redesigning your website or app.
September 18, 2020
The security of login information, e-commerce transactions and other sensitive information are just a few concerns we often hear from clients. It’s important to give thought to and protect all types of data on a website.
September 18, 2020
Whether you’re using hard to evaluate traditional marketing or more measureable digital marketing, many marketers struggle with monitoring results. No matter if it’s a lack of time or knowledge of analytics tools, many end up without the justification they need to grow their marketing efforts or even continue at their current pace. Ask yourself these questions in order to get your marketing efforts in order.
September 18, 2020
It’s natural to feel energized when you see your competition making improvements. But remember, you don’t know if their great advertising got clicks, if their landing page led to conversions, or if that sleek-looking email generated any leads.
May 07, 2020
The world exists online now more than ever as humanity combats the COVID-19 pandemic. People are purchasing everything on e-commerce platforms. The good news? Your customers are ready.
April 27, 2020
Having 1,800 shopping carts full in your e-commerce store sounds like a dream, but what if I were to tell you that only six of those carts turned into actual purchases?
February 28, 2020
Manufacturing leaders aren’t exactly diving into the world of ecommerce headfirst. Instead, they’re cautiously dipping one toe at a time into the waters.
February 28, 2020
When E-commerce customers search for your products, they might never make it to your website because it doesn’t rank well. And, if a prospective customer does find your site, he or she might not get results with the search feature — even though the desired product is in stock.
February 28, 2020
While setting up an E-Commerce platform for direct-to-consumer sales brings about obstacles including time, money, and the hassle of learning new technological systems, manufacturers can't let those hurdles stop them. If they decide not to develop e-commerce, their competitors will. To avoid getting left behind, follow these three steps to get on board with an e-commerce initiative:
February 28, 2020
The internet has quickly become the go-to marketplace for every industry. E-Commerce sales grew at their fastest rate ever and topped $1 trillion in 2018 — and most experts predict that the rate will continue to rise sharply in the coming years.
November 13, 2019
E-commerce is everywhere - unless, of course, you look in the B2B space. Unfortunately, one segment lags behind all the rest when it comes to online sales: manufacturers.
November 30, 2017
Occasionally we are invited to attend industry conferences with clients to learn and evaluate trends and new technologies in marketing strategy, social media, marketing tips, analytics & website design. (Psst – These all extend beyond the travel industry.)
October 24, 2017
Iowa Manufacturers make up a very important part of the state economy. We know you are busy and also looking to grow. While many Iowa manufacturers know about many of these resources, there may be some you have missed. We want to do what we can to keep everyone connected and talking and thus wanted to create this list of valuable resources.
July 26, 2017
Your experiental marketing agency spends a lot of time planning and executing events. Once the event is over, are you tracking the results? Our simple, strategic recap form is a gold mine of information to share with your clients.
July 14, 2017
The Hermes Creative Awards recently honored winners of the 2017 international awards competition. Spindustry was a Platinum Winner for Product Launch for a product called Muddy Paws Pack.
July 13, 2017
The Hermes Creative Awards recently honored winners of the 2017 international awards competition. Spindustry was a Gold Winner for Direct Mail Piece for a creative sales campaign called Helix.
June 29, 2017
You’ll notice we have updated our brand and website recently. If you’re curious why, it’s because of you — our clients, prospective clients and our community.
February 02, 2017
As an experiential marketing agency, you spend time carefully mapping out an event schedule with your clients. Time, budget and resources are major constraints to finalizing a schedule, along with a myriad of other influences. Do you ever wonder, though, if you miss out on events that could have a huge impact for your client?
September 08, 2016
Brands invest a lot of money on marketing events in hopes of connecting and establishing a deeper relationship with their target audience. Location information matters in event management. You need to ensure your system is designed to handle location information in these three ways.
August 14, 2016
After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.
June 08, 2016
When Spindustry opened its doors in 1996, a handful of employees focused on database development using Access Database technology. Fast-forward 20 years and we’ve seen such vast changes in technology languages, the internet, business processes and hand-held technology that we never could have imagined – and that have influenced the growth of our company.
February 01, 2016
Discover why AI-ready product data is now the key to winning visibility, conversions, and long-term growth in e-commerce.
