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Accessibility & Inclusion: What Comes Next. Presentation of the Digital Accessibility Survey Results Conducted by YouGov for AccessiWay
Intervento in inglese con sottotitolazione simultanea in italiano. Una visione strategica sul futuro dell'accessibilità digitale in Europa post-EAA: dall'obbligo normativo all'opportunità di business. Come l'innovazione e l'educazione del mercato possono guidare l'adozione di massa dell'accessibilità digitale.
Accessibility & Inclusion: What Comes Next. Presentation of the Digital Accessibility Survey Results Conducted by YouGov for AccessiWay
- 1. 19.11.2025 Accessibility & Inclusion: WhatComes Next Presentation of the Digital Accessibility Survey Results by YouGov
- 2. People with disabilities 1.3billion 16% of the world’s population Quelle: WHO (2023), Eurostat (2022), Webaim (2025) 94% of websites are inaccessible 101 million 27% of the population 2
- 3. What 5,000 usersshared with us: I give up Digital exodus 61% abandon digital purchases ▪ Under-35s most likely to quit This doesn’t work I go elsewhere Business impact €50B+ market opportunity ▪ Estimate: €50B+ transactions affected by accessibility barriers Barriers 85% experience digital barriers ▪ Top barriers: Small text, poor navigation, intrusive ads 3 5k consumers surveyed across DE, AT, FR, IT, UK between Aug-Nov 25
- 4. Some discoveries fromYouGov survey 80% Believe digital accessibility considers elderly people as well 50% Call pop ups and ads the main cause of frustration 20% Regularly face problems with navigating web
- 5. AI based companies Tryingto achieve maximum scalability failing to deliver on their promise by neglecting quality and human validation. Traditional approach Focus on quality and manual intervention only and cannot be scaled due to efficiency and cost constraints. AI The market: two polarized approaches
- 6. Our approach todigital accessibility AI PEOPLE TECH
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