Xando

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Oct 28, 2017
49,879
Xbox chief executive Asha Sharma says the gaming giant needs to be "thinking about" affordability for its next-generation console, amid a "crisis" in computing prices.

In an interview with the BBC, she said rising hardware costs partly driven by AI spending mean firms need to find ways to make gaming affordable.

She also revealed gamers will soon be able to get digital versions of many of the physical games they currently own, potentially meaning their old games can be played on future Xbox consoles without having to put a disc in a drive.

"I know players love physical media, and I know there's a lot of benefits in digital media, and I want to make sure people have a choice," Sharma said.

Currently, digital games can be downloaded online and played across Xbox consoles or PCs. But some players prefer discs, with one of the main benefits being they can be bought and sold second-hand.

The topic has proven controversial, with Sony announcing new PlayStation games will no longer be released on discs from January 2028, and the hotly-anticipated Grand Theft Auto VI similarly launching without a physical disc.

"There are stacks of games on everybody's shelves," Sharma said.

"We're announcing the ability for players for 1,000 titles with physical discs to be able to have a digital entitlement."
If a disc is sold second-hand, the digital rights would transfer over to the new owner.

Players will be able to access the feature by inserting one of the supported games into their Xbox console. And Sharma hinted it meant gamers would be able to play their old titles on future hardware.

"We've long pioneered backwards compatibility and so you'll continue to see that as we go forward in the generations," she said.
But she would not reveal whether Xbox's next-generation console - currently codenamed Project Helix - will have a disc drive at all.

"This next generation, we have to be thinking about efficiency and affordability alongside performance," she added.

For the first time in the history of gaming, consoles across the board have seen price hikes years after they came out.
This is partly due to component costs such as Ram skyrocketing in price as AI companies buy up all the parts for their data centres. "As an industry, we're in the middle of 'Rampocalypse'," Sharma said. "All of the industry needs to start to innovate on affordability and efficiency. That is something that we have not had to do [previously].

"But with the crisis that's currently happening in hardware and components, it is absolutely something all of us need to be thinking about and innovating on and giving people more choice in terms of how they play their console and how they purchase their console."

Xbox is part of Microsoft, which is one of the companies ploughing the most money into AI infrastructure, which in turn puts the prices of hardware components up.

"AI is fundamentally changing a lot of things," Sharma said.

"Our job as Xbox, as we continue on in our next generation, is to take into consideration what's happening in the world and build the best experience for our players."

That meant, she said, for the next generation of consoles, Xbox had to think about "hardware efficiency in terms of how you use storage and memory, the kind of price per unit, the components, things like that".
More here:
www.bbc.com

Xbox boss 'thinking about affordability' of next-gen console

In an exclusive interview with the BBC, Asha Sharma also discusses giving gamers digital versions of games they own.
 

Rowsdower

Shinra Employee of The Wise Ones
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Oct 27, 2017
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Well with the disc to digital program, and her remarks, most likely there won't be a disc drive in Helix. Help bring the cost down a bit.
 

gofreak

Member
Oct 26, 2017
9,110
I saw retailer ads on TV during the week for electronics that led with the monthly payment cost on financing. One didn't even mention the 'normal' price IIRC.

I wonder if that's the thin end of the wedge and we see the brands themselves embrace that kind of advertising.
 
OP
OP
Xando

Xando

Member
Oct 28, 2017
49,879
Take a significant loss on hardware sold. Earn the money back through subscriptions and games.
This doesn't sound like they're willing to take much of a loss:

Sharma told the BBC the "reset" was "to help ensure we are here for the next 25 years and we're continuing to serve our purpose". In reality, that meant cutting thousands of jobs which "stunned" some of the affected workers. She added: "We're in the middle of a new generation that wants to play in a different way, and new technology as well.

"Within Xbox, we haven't been healthy."

She admitted the next few years would be "challenging", but was taking a long-term view - with the prediction that "gaming is on the cusp of becoming the most important form of entertainment for the next century".
 

Mass Effect

One Winged Slayer
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Oct 31, 2017
22,921
Xbox and Sony are already locked into their chosen hardware. The only way to make them affordable is to take a bath on hardware sales.

But I think we know both are not going to do that, so I'm not really sure what their solutions will be.
 

ianpm31

Member
Oct 27, 2017
8,324
Take a significant loss on hardware sold. Earn the money back through subscriptions and games.
Every gen has been a decline in install base since 360 and you want them to take a huge loss which won't guarantee they would even get it back. Plus they would need to cut the price to an extreme amount to be in a good price range. In a world where the line must continue to go up I find that scenario hard to believe.
 

Angie

Best Avatar Thread Ever!
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Nov 20, 2017
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So won't be those leaked specs we heard before?

And with all the pc stores?

I'm genuinely asking, I don't know if they can just change specs this advanced
 

Mass Effect

One Winged Slayer
Member
Oct 31, 2017
22,921
I saw retailer ads on TV during the week for electronics that led with the monthly payment cost on financing. One didn't even mention the 'normal' price IIRC.

I wonder if that's the thin end of the wedge and we see the brands themselves embrace that kind of advertising.

Damn I didn't even think about that. Rather than have the full price front and center, put "starting at $30 a month!" with the MSRP being in tiny font like this, barely visible.
 

Derbel McDillet

▲ Legend ▲
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Nov 23, 2022
35,694
Take a significant loss on hardware sold. Earn the money back through subscriptions and games.
The problem with insisting on this scenario is, the Series S pile on was way too recent, everything people are gonna list, we already know is kind of bullshit.

- Not everything has to be the most powerful (you're holding the gen back)
- Prioritize affordability (it's going for $200 and people still don't want to buy it lol)
 

Pacificsmoke

Member
Jan 15, 2026
634
We all know the easiest thing they can do to lower price is cut back on ram..

PS6 was rumored at 30gb and Helix at 36gb. They could slash those into the low-mid 20s and make things a bit more affordable.
 

Rahkeesh

Member
Jun 20, 2022
9,274
The cost of optical drives is likely going up since it was $10, with fewer facilities being able to make the things. There's just more and more reasons to dump it or make it an optional add-on at best.
 

Jeffram

Member
Oct 29, 2017
4,527
They're kinda stuck. Consoles take years to develop and they designed the biggest most power hungry APU ever for an Xbox.

PS6s APU is reportedly smaller and less power hungry than PS5 when it launched.
 

ponzu_boy

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Oct 25, 2017
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You have to offer what Sony's has, have discs, and undercut them on price significantly to win back the market.
 

ghibli99

Member
Oct 27, 2017
23,403
Just doesn't seem possible (and these 'concerns' feel hollow/disingenuous) given that all of these big companies are causing the RAM/storage crisis in the first place. Either the bubble pops/corrects (not soon enough) or we'll see lots of marketing justifying that a $1000+ console is actually a great deal. We're already kinda there.
 
Aug 13, 2026
559
all platform holders are thinking about affordability, nobody wants to launch very expensive consoles. But the market is going to decide that.

she said 1.000 thousand titles? didnt the announcement said THOUSANDS?

another question is, in those "thousands (or 1.000) titles, how many are AAA and not just 60% of the catalog are indie games? questions, questions
 

brrrd

Member
Aug 12, 2026
1
Well with the disc to digital program, and her remarks, most likely there won't be a disc drive in Helix. Help bring the cost down a bit.

Must be an absolute nightmare trying to plan out a new console generation right now. Losing the disc drive might save them $40 but some other component might spike in cost by $200. If things weren't such a rollercoaster there'd probably be less pressure to ditch discs but that's a relatively easy cost to cut. At best, we could see split models like with the PS5 digital and disc versions, or just external disc drives.
 
Oct 27, 2017
52,856
The cost of optical drives is likely going up since it was $10, with fewer facilities being able to make the things. There's just more and more reasons to dump it or make it an optional add-on at best.
Where'd you get that idea? The global bluray market is still alive and healthy. Growing, in fact. Just because they aren't being used in gaming consoles doesn't mean they aren't being used elsewhere
 

Koukalaka

Member
Oct 28, 2017
11,797
Scotland
While I get that there's nothing she can do about memory and storage costs (same with anyone making a consumer electronics device in 2026), there's something quite amusing about her saying this while Microsoft is a key player in the AI-driven pricing crisis.
 
Jun 10, 2026
1,110
The problem with insisting on this scenario is, the Series S pile on was way too recent, everything people are gonna list, we already know is kind of bullshit.

- Not everything has to be the most powerful (you're holding the gen back)
- Prioritize affordability (it's going for $200 and people still don't want to buy it lol)

Series s actually was fairly successful until they basically stopped producing them and replaced their production with cloud production. I don't think its lack of success had anything to do with demand, more to do with cost per component. If the BOM was ~50 or so cheaper it would have been produced at much higher rates imo
 

Dinjoralo

Member
Oct 25, 2017
14,064
She said the same thing a month or two ago, and she doesn't seem to have much more to say about how that will actually be accomplished now.
 

Rowsdower

Shinra Employee of The Wise Ones
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Oct 27, 2017
22,891
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Must be an absolute nightmare trying to plan out a new console generation right now. Losing the disc drive might save them $40 but some other component might spike in cost by $200. If things weren't such a rollercoaster there'd probably be less pressure to ditch discs but that's a relatively easy cost to cut. At best, we could see split models like with the PS5 digital and disc versions, or just external disc drives.

Yea, we could see something similar to the S and X this go around. Especially if the OEM rumour comes true; there could be tons of different 'types' of Helix, potato style and high end style.
 

calibos

Member
Dec 13, 2017
3,349
She needs to chat with her boss about funneling some of the RAM they are gobbling up for Ai towards their console hardware. They are cannibalizing themselves.