Smart-home notifications should be timely, relevant, specific, and personalized to avoid overwhelming users and causing distrust or disengagement.
Study your users’ real-life behaviors and make data-informed design decisions
Tim Neusesser
UX Strategist at Peer Insight, Guest Speaker at NN/G
Tim Neusesser is a guest speaker with Nielsen Norman Group. He has a strong business background, with expertise in strategy, management, analytics, and data-informed decision making.
Tim currently works as a UX and strategy freelancer, partnering with startups and established organizations on innovation-driven initiatives, including AI-enabled products and emerging technologies. His work bridges business strategy and user-centered design, helping teams turn complex problems into actionable insights and scalable solutions.
Previously, Tim gained international experience in sales, education, business consulting, and entrepreneurship, shaping a pragmatic, outcome-focused approach to UX and product work.
Tim holds a Bachelor of Science in Business Administration from the University of Cologne and an MBA in International Business and Supply Chain Management from Clayton State University, where he earned All-American honors as captain of the men’s soccer team.
Tim lives in Miami, Florida.
Courses taught by Tim
Courses taught by Tim
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Analytics and User Experience
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Design Thinking Essentials
Unearth user pain points to drive breakthrough design concepts
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Journey Mapping to Understand Customer Needs
Capture and communicate UX insights across complex interactions
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Measuring UX and ROI
Use metrics from quantitative research to demonstrate value
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Service Blueprinting
Orchestrate people, props, and processes that are core to your digital experience
More about Tim
More about Tim
Education
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B.S. Business Administration
University of Cologne, Germany -
M.B.A. International Business
Clayton State University