People trust AI more when it seems smarter rather than sentient. AI emotions can reduce trust in factual, task-oriented work and reduce AI reliability.
Design innovative, trusted, and useful AI products and features
Evan Sunwall
Director, Self-Paced Training
Evan Sunwall is the Director of Self-Paced Training with Nielsen Norman Group. A former software developer, he enjoys helping users accomplish complex tasks, tackling the challenges of enterprise-level application design, and exploring effective management practices for design teams.
Prior to NN/G, Evan worked for 14 years at PROS—an AI software company that helps businesses optimize their pricing and selling experiences. He started as the “team of one” designer for a B2B pricing application where he introduced foundational UX techniques, such as user research and prototyping, that helped dramatically improve customer acquisition. He also spent 6 years managing a team of UX Designers supporting 11 applications.
Evan is based in Houston, Texas.
Courses taught by Evan
Courses taught by Evan
-
Designing AI Experiences
-
Design Tradeoffs and UX Decision-Making
Enhance your judgment and resolve tough design challenges
-
Lean UX and Agile
Strategies to stay user-centered in fast-paced Agile environments
-
UX Deliverables
Effectively communicate ideas and findings to managers, collaborators, and other stakeholders
-
UX Leader: Essential Skills for Any UX Practitioner
Apply practical leadership skills to your UX role, regardless of your title
