How To Curate Content For A Knowledge Sharing Platform

Stop reinventing the wheel. Start curating it. Did you know your people could be losing 10 hours a week chasing the information they actually need? That’s a full day of productivity evaporated.¹ Here’s the twist: the problem isn’t too little content—it’s too much. L&D teams are grinding to build everything from scratch, while marketing quietly perfected a counter—content curation.₂ Let learners swim, don’t drown. Instead of fueling the content fire, what if we became expert filters—trusted guides who deliver exactly what matters, exactly when it matters? The CURATED model lays it out: - Clarify goals - Unearth existing gems - Refine them for relevance - Arrange in bite-sized flows - Transform for the learner’s experience - Engage with interaction and feedback - Deliver—and loop back with iteration Marketers did this first. They flipped chaos into clarity by treating content like curated conversation, not clutter. Make curation your superpower: Your next move is simple: Flip your mindset: Forget content first—think learner first. Start your CURATED experiment: Even one curated list or learning calendar can demonstrate impact. Invite your SMEs to team up: Build a network of internal curators, not lone creators. In a world drowning in content chaos, be the beacon. Don’t add to the flood—be the one who shines the way. Your learners don’t need another content dump. They need a compass. https://lnkd.in/gCjUCY8h What’s one topic your team could stop building and start curating this month?

Ever feel like you’re repeating yourself? Or that your hard-earned research insights disappear into a void? That’s where an insights repository comes in. Think of it as a home for everything you’ve learned from research. But it’s not just for storing—it’s for sharing knowledge and advocating for the user. Here’s how I organize mine: 1.  Grouped by themes, products, or goals—so insights are easy to find. 2. Tagged with keywords like usability, task success, or conversion—whatever helps connect the dots. 3. Includes summaries and links to full reports—because context matters. For stakeholders, it’s a way to find answers quickly without starting from scratch. For researchers, it’s a way to connect insights across projects and show long-term value. The best part? It makes your work go further. Imagine a stakeholder saying, 'Wow, I found exactly what I needed!' Does your team have one of these? If not, I’d love to help you think through how to set one up.

You’ve spent years becoming a subject matter expert. Now it’s time to become a content creator. Here are 10 powerful hacks to turn your expertise into engaging content and build an audience that turns into customers👇 1. Start With Micro-Teaching (Break Down Complexity) Don't overwhelm. Break down complex concepts into 30-60 second nuggets. Example: What is a cease and desist letter? How to fix posture while working? Short, value-packed content wins attention and builds foundational understanding. 2. Master 1 Long-Form + 1 Short-Form Platform (Strategic Focus) Instead of being everywhere, pick a powerful combo: Example: YouTube + Instagram Reels, or LinkedIn + X This allows you to build authority with in-depth content while maximizing reach and virality with shorter formats 3.Document, Don’t Overthink (Authenticity Wins) Show your real-life process instead of trying to sound like a polished influencer. Example: A chef showing how they prep before service, or a dentist talking about a common myth they busted today. People trust real and relatable, not overly rehearsed. 4. Use the Problem, Insight, Action Framework Every piece of content should follow this simple, effective structure: ✅ Identify a problem your audience faces. ✅ Share your expert insight or solution. ✅ Give 1 clear actionable takeaway they can implement immediately. This format works across posts, videos, and carousels. 5. Repurpose Like a Pro (Maximize Your Efforts) Create once, distribute everywhere: ✅ A long YouTube video can become a short reel, a LinkedIn carousel, a tweet thread, and an email tip. ✅Don't create more; learn to distribute your existing content better. 6. Give 90%, Sell 10% (Build Trust First) Your primary goal is to provide immense value. Build trust by generously sharing your knowledge for free. ✅ Then, subtly introduce your paid services: consultations, coaching, courses, or custom solutions. ✅ People buy from experts they've learned from and trust. 7. Build Your Own IP Create repeatable content formats that your audience can anticipate. 8. Use Comments as Content Goldmines (Audience-Driven Content) Your audience's questions are your next 10 posts. Pay attention to what they want to learn. Lean into what your followers ask, ensuring your content is always relevant. 9. Collaborate With Content Creators, Not Just Experts: Look beyond your immediate field. Find creators who share your audience but have different skill sets. Cross-pollination introduces you to new, relevant audiences faster. 10. Track 3 Metrics: Reach, Saves, DMs (Focus on Growth & Conversion) Forget vanity metrics like likes. Focus on what truly indicates growth and business potential: ✅ Reach: Are you hitting new people? ✅ Saves: Are you creating genuinely valuable and shareable content? ✅ DMs: Are people ready to engage or convert into customers These are your best indicators of audience growth and business impact.

You have one quarter. 20% of content marketer's time. And you need to generate pipeline. What do you do? 1. Place smart bets Look at your best recent deals and figure out WHY they purchased. What was the underlying business objective? Why now? Why you? Drill down to specific attributes, needs, pain points, events and situations so you can: - Find other accounts with similar needs and priorities (=account cluster) - Understand what will attract their attention 2. Plan an educational event 6-8 weeks into the quarter The event (webinar, field event) should address a key challenge or transformation that accounts from the target cluster need to solve. Why events work: - Focuses the team on a concrete deliverable  - Forces them to break down generic challenges into specific jobs to be done, problems, solutions and root causes — then connect them into a narrative - Each element of the event narrative becomes a LinkedIn post - Creates a natural milestone with a hard deadline - Genuinely useful to target accounts 3. Turn the event into LinkedIn content for sales Sales shares content directly from their profiles because - They connect daily with buyers - It creates opportunities to start conversations This also shortens the feedback loop: you see which content resonates and leads to conversations. 4. Break content into three streams #1 Expert content (Goal: Nurturing). Infographics, templates, proprietary data, how-tos → positions sales as trusted advisors → each post becomes input for the event deck #2 Curated content (Goal: Engagement). Collaborations, roundups, co-created posts → pulls in voices of buyers, peers, partners → lets sales use collaborations to start conversations and get insight from target buyers #3 1:1 account content (Goal: Awareness). "Account love letters" and personalized content hubs tailored to specific high-potential accounts → guaranteed awareness at target accounts → works incredibly well to start conversations with buyers 5. Repurpose outputs Each piece of content feeds into the next: LinkedIn --> Event Deck --> Content Hub  Content collabs (& webinar polls) --> LinkedIn --> Event --> Market research report --- This is the process we use with clients and for FullFunnel. In Q4, we did it for a cluster of B2B companies struggling to prove marketing attribution to pipeline while juggling executive pressure to do more with AI. Results: - 12 new posts - 1072 webinar signups  - 160 people shared their top priorities and challenges with us  - 52 accounts with deeper back&forth conversations  - 2 new closed-won deals The step most companies struggle with? Selecting a cluster where they have a highest chance to win, and linking it to a content strategy that will cut through the noise, and help sales start conversations. Andrei and me are breaking this down in detail on the next Full-Funnel Live:  https://bit.ly/4pSSPZN

I'd rather have 100 data scientists who care about my voice and insights than 1M who just want AI-generated cheat sheets and memes. The data scientists I want to reach don't need another generic SQL cheat sheet. They need frameworks that actually move their careers forward. The 2-Year Test will help you find authentic content ideas in 5 minutes: I've used this framework to build authentic LinkedIn content that led to podcast interviews and job offers. Not by going viral, but by building trust. Here's how it works: 1. Think about where you were 2 years ago. Or 2 months ago. Hell, even 2 days ago. Before you knew what you know now. That version of you is your target reader. Write for them. 2. Decide: Are you going backwards or forward? Backwards = Share YOUR experiences: Forward = Curate from experts ahead of you: 3. Write down 3 topics you want to create content about. Example: • Getting promoted as a data scientist: Backwards (I just did this) • Building a LinkedIn brand: Forward (I'm learning from others) • Communicating data insights: Backwards (I've bombed enough presentations) --- Start using the The 2-Year Test here: https://lnkd.in/g29aEGwR

I’ve worked with 80+ clients on LinkedIn. I’ve also shared my own journey of building a six-figure agency. During that time, I’ve learned how to balance sharing valuable content without oversharing. I call it, the 𝐁𝐚𝐥𝐚𝐧𝐜𝐞𝐝 𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤. This framework outlines the key components to share effectively without overwhelming your audience: → Relevance: Share content that aligns with your audience's interests. → Value: Provide insights and tips that offer real benefits. → Consistency: Post regularly but avoid flooding timelines. → Authenticity: Be genuine and true to your experiences. → Engagement: Interact with your audience to build relationships. ... As well as what happens when each is missing. • Lack of relevance = "Disinterest" • No value = "Unfollow" • Overposting = "Annoyance" • Inauthenticity = "Distrust" • No engagement = "Isolation" Remember, your sharing strategy can always improve. Here’s how to do it: 1/ Relevance: Understand your audience’s needs and tailor your content accordingly. 2/ Value: Share actionable tips, insights, or stories that provide real benefits. 3/ Consistency: Create a posting schedule that keeps you visible without overwhelming your followers. 4/ Authenticity: Be honest about your experiences and show your true self. 5/ Engagement: Respond to comments and messages to build strong connections. The best content creators continuously refine their sharing strategies. Start using this framework today. And find the perfect balance in your content. Your audience will appreciate it! #linkedingrowth #Linkedinpersonalbranding

Content libraries have the opportunity to be one of our biggest helping hands or our biggest downfall! Transforming your eLearning content library isn't just about flooding users with endless options—it's about guiding them towards meaningful learning experiences. Imagine offering career advice by merely pointing to Google; it's there, but without direction, it's overwhelming and ineffective. Recently I spoke at the L&D Summit conference and touched upon the fact that in today's landscape, the abundance of eLearning resources can paradoxically hinder rather than help. The sheer volume leads to confusion and disengagement, undermining the effectiveness of our initiatives. To remedy this, we need to prioritize quality over quantity. Curating content with clear learning objectives in mind ensures each piece serves a purpose, driving learners towards their goals. Here's how we can navigate this shift: 📋 Define objectives: Clearly outline what learners need to know, focusing our content selection. 👍 Prioritize relevance: Select content that directly addresses these objectives, ensuring it resonates with our audience. ❓ Seek feedback: Understand learners' preferences and needs to refine our curation process continually. 💻 Embrace microlearning: Break content into digestible modules, facilitating easier consumption and retention. 📈 Evaluate continuously: Regularly assess content effectiveness, replacing outdated materials with valuable resources. Throughout all of this, we need to focus also on our communication straetgy and how you market our learning to ensure that our learner’s not only have awareness of our offerings but also they are enthusiastic to utilise them. By embracing these strategies, we can transform our libraries into curated ecosystems, empowering learners with targeted knowledge. It's not about the quantity of content, but the impact it has on growth and development. #curation #contentcuration #contentlibrary

Here are some best practices I keep in mind when creating content for my community. ▪️Before you start creating, take a moment to understand your community. What are their pain points, Interest, and goals? When you really get to know your audience, your content will resonate on a deeper level. It’s like knowing what jokes make your friends laugh, content should feel that personal. ▪️ Keep it Real and Relatable: People can spot fake from a mile away. Your community wants to hear from the real you, not an AI version. Share your stories, struggles, and successes. Authenticity builds trust, and trust is the foundation of any strong community. ▪️Engage, Don’t Just Broadcast: Start by being an active participant in your own community.  Encourage conversation and interaction by asking questions, responding to comments.  It’s about creating a dialogue, not a monologue. Quit using your community as a dumpsite. ▪️Quality Over Quantity: It’s better to post one meaningful piece of content than to flood your community with fluff. Take the time to create something valuable, something that sparks thought or solves a problem. Your community will appreciate it. ▪️Consistency is Key: Show up regularly. Whether it’s weekly updates or daily posts, consistency builds anticipation and trust, plus also helps create a good community culture. But remember, consistency doesn’t mean focusing on the quantity and churning out content, it means maintaining your presence and continuing the conversation. ▪️Learn from Feedback:  If something isn’t working, don’t be afraid to try something else. Your content strategy should evolve with your community’s needs. don’t be afraid to ask your members on what they like and what they don’t.........listen to them. ▪️Make It Fun: Not everything has to be serious. Throw in some lighthearted content, humor, or even a fun meme or quiz. I have seen this work wonders in ramping up engagement. “ life is already hard, don’t make it harder”. ▪️Provide Value: Always ask yourself, “What’s in it for them?” Your content should provide clear value, whether it’s knowledge, entertainment, support, or inspiration. When your community knows they can rely on you for value, they’ll keep coming back. ▪️Celebrate Wins Together: When your community achieves something whether it’s personal milestones or group goals, celebrate it! Shout out members, share their stories, and make it a big deal. These moments create a strong bond within your community. PS: Don’t Forget to keep it real and relatable 🤭 PSS: This is an excerpt from the full article I wrote on Why Content matters in Community Management. Read it here ➡️ https://lnkd.in/djvV6F2N

𝗛𝗼𝘄 𝘁𝗼 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗨𝘀𝗲𝗿-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 📚 Struggling to keep your learning and development (L&D) content relevant and up-to-date? I get it. The rapid pace of change in today’s business environment can make it hard to keep training materials fresh. Outdated content can lead to disengagement, ineffective learning, and ultimately a less competitive workforce. Here’s a game-changing solution: leverage user-generated content (UGC). Trust me, it's a powerful way to ensure your training materials remain current and highly relevant. Ready to revamp your L&D program? Here’s how to get started: 📌 Create a Platform for Content Sharing: Develop a dedicated space where employees can easily share their knowledge, experiences, and insights. This could be an internal social network, a forum, or a collaborative platform like Microsoft Teams. 📌 Encourage Peer-to-Peer Learning : Foster a culture where employees feel motivated to contribute. Recognize and reward those who share valuable content. This not only keeps the material fresh but also builds a sense of community and collaboration. 📌 Implement User-Generated Video Content : Allow employees to create short videos on specific topics, best practices, or recent learnings. Use these videos in your training programs to provide real-world insights and practical tips. 📌 Moderate and Curate Content: While user-generated content is valuable, it’s essential to have a moderation process to ensure the accuracy and quality of the information shared. Curate the best content and integrate it into your formal learning programs. 📌 Use Feedback Loops : Encourage employees to provide feedback on the user-generated content. This will help identify gaps, refine the material, and ensure continuous improvement. 📌 Incorporate UGC into Formal Training : Blend user-generated content with traditional training methods. This hybrid approach ensures that your training programs are dynamic, engaging, and up-to-date. Embracing user-generated content not only keeps your learning materials relevant but also empowers employees, fosters collaboration, and enhances engagement. Imagine a workforce that’s continuously learning and sharing knowledge, always ready to tackle new challenges. Got any tips on leveraging user-generated content in training programs? Share your strategies below! ⬇️ #LearningAndDevelopment #UserGeneratedContent #TrainingInnovation #OnlineLearning #EdTech #EmployeeEngagement #ContinuousLearning

Your audience gives you seconds. Make them count. Content Creation Framework: • Compress years into minutes • Share battle-tested insights • Cut the fluff • Deliver immediate value 3 Pillars of Value-Driven Content: 1. Knowledge Compression • Break complex topics into bite-sized insights • Share frameworks instead of theories • Convert experience into actionable steps 2. Content Architecture • Build content buckets around pain points • Create solution-focused series • Design reusable templates • Structure insights for quick understanding 3. Distribution Strategy • Post when your audience needs solutions • Format for easy consumption • Optimize for save-worthy content • Build topic clusters Implementation Guide: 1. Identify audience pain points 2. Create solution frameworks 3. Test and optimize delivery 4. Measure impact through engagement Content Qualities That Convert: • Clear over clever • Systems over suggestions • Results over reach Remember: • They give you their time • You give them your expertise • No fillers, no noise • Pure, actionable value Time is the ultimate currency. Spend it wisely. Make every word count.