Design

Invisible UX is coming 🔥 And it’s going to change how we design products, forever. For decades, UX design has been about guiding users through an experience. We’ve done that with visible interfaces: Menus. Buttons. Cards. Sliders. We’ve obsessed over layouts, states, and transitions. But with AI, a new kind of interface is emerging: One that’s invisible. One that’s driven by intent, not interaction. Think about it: You used to: → Open Spotify → Scroll through genres → Click into “Focus” → Pick a playlist Now you just say: “Play deep focus music.” No menus. No tapping. No UI. Just intent → output. You used to: → Search on Airbnb → Pick dates, guests, filters → Scroll through 50+ listings Now we’re entering a world where you guide with words: “Find me a cabin near Oslo with a sauna, available next weekend.” So the best UX becomes barely visible. Why does this matter? Because traditional UX gives users options. AI-native UX gives users outcomes. Old UX: “Here are 12 ways to get what you want.” New UX: “Just tell me what you want & we’ll handle the rest.” And this goes way beyond voice or chat. It’s about reducing friction. Designing systems that understand intent. Respond instantly. And get out of the way. The UI isn’t disappearing. It’s mainly dissolving into the background. So what should designers do? Rethink your role. Going forward you’ll not just lay out screens. You’ll design interactions without interfaces. That means: → Understanding how people express goals → Guiding model behavior through prompt architecture → Creating invisible guardrails for trust, speed, and clarity You are basically designing for understanding. The future of UX won’t be seen. It will be felt. Welcome to the age of invisible UX. Ready for it?

Vintage Illustration, luxury driving nostalgia. +73% of Gen Z consumers say they find comfort in content and design that reminds them of the past. Is trending hard, especially among lifestyle and fashion brands trying to win over Gen Z. But this isn’t just a vibe shift, it’s a strategic move backed by cultural data, behavioral insights, and evolving consumer expectations. Fashion and lifestyle brands are leveraging these illustration trends across packaging, social media, and product design. This appetite for nostalgia isn’t about looking backward, it’s about finding emotional grounding in an overwhelming digital world. +120% YoY increase in searches for terms like “vintage cartoon art” and “retro aesthetic outfit.” +58% of Gen Z shoppers prefer brands with a “strong aesthetic identity rooted in storytelling and nostalgia.” >>Nostalgia-Driven design is here to stay<< Reports predicts that “neo-nostalgia” will define aesthetic strategies through 2026, particularly as Gen Alpha begins to enter the consumer space and Gen Z’s influence continues to peak. Meanwhile, AI and generative design tools are making vintage-style illustration easier to scale, enabling brands to customize retro visuals for seasonal campaigns or limited drops, all while keeping production costs low. +Digital Burnout: In a screen-saturated age, tactile, analog-style graphics stand out. +Sustainability: Vintage aesthetics pair naturally with thrifting, upcycling culture. +Anti-Overdesign: After hyper-polished brand visuals, there's a desire for hand-drawn, imperfect, real art. >>Illustration styles to review<< +Rococo Fashion Plates +Toile de Jouy Designs +Chinoiserie +Scientific & Botanical Illustration +Neoclassical Engravings In Conclusion: Vintage illustration isn’t just a throwback, it’s a forward-looking strategy for brands that want to connect with Gen Z’s complex mix of irony, emotion, and aesthetic intelligence. It signals soul in a world of sameness, and smart brands are taking note. Find my curated search of luxury Illustrations, and get inspired for success. featured Brands: Bulgary Chanel Dolce & Gabbana Dior Dyptique Gucci Hermes Kohan Loewe Versace #beautybussines #beautyprofessionals #luxurybussines #luxuryprofessionals

Turning Heat into Comfort: Smart Innovation in Saudi Arabia ☀️➡️❄️ In Saudi Arabia’s scorching 50°C heat, a mosque has been transformed into a cool oasis with 250 smart umbrellas—a fusion of technology, design, and climate adaptation. 🔹 Heat-Resistant Materials – Fireproof, wind-flexible fabric reduces glare and keeps the space cool. 🔹 Built-in Cooling System – Each umbrella features 16 mist fans, creating a refreshing microclimate for visitors. 🔹 Seamless Aesthetics – Designed to fold away elegantly, enhancing both functionality and beauty. More than just shade, this project showcases how smart design can reshape environments and improve daily life. 🌍 💡 What other technologies can be adapted to combat extreme climates? Let’s discuss! 👇 #Innovation #SmartDesign #Technology #ClimateSolutions #SustainableFuture

I have spent hundreds of hours analyzing design systems. One of the things that confused me for many years is how to structure color scales and tokens. I have experimented with multiple structures at different sizes of design systems, and at a high-level recommend the following approach: 1. Primitive Colors Your design system foundations should always start with a full color scale that is based on your brand identity. We call these colors Primitives, and your variable/token collection should look like this: - purple-600 - purple-500 - purple-400 - And so on.. To create a Primitives palette you will want to start from your main brand colors and use a tool like UIColors, Supapalette, Colorbox to expand to the full scale. (links in comments) This is a great foundation to have, as it gives you a set of shades that can be used in different ways, and ensures all of them have consistent hues, saturation and brightness. However, Primitive colors are simply not effective when used directly in your designs: - They create ambiguity - Their names have no contextual meaning - They are often misused due to similarity If you have had the “why are there 20 different shades of gray?” conversation with an engineer, you know what I mean. So let’s see how we can improve that. 2. Semantic Colors This is my default recommendation to all product design teams that don’t have a highly complex design system. What you will want to do here is create a new variable collection named Semantic, which is what’s visible in your design files, and comprises of: - Brand / Action - Text - Link - Border - Icon - Surface / Background - Bias - Data / Charts Each color should point to a primitive value, e.g. - text-primary → gray-800 - text-secondary → gray-600 - text-tertiary → gray-400 This takes a bit of setting up, but creates immense long-term value. A great example of a simple, theme-level Semantic structure is Shopify’s Polaris (link in comments) 3. Component-level Semantic Lastly, if you are working on a design system with a lot of complexity and, ideally, a dedicated design systems team, you might want to add another level of hierarchy and specify colors at a component-level. In this structure, you would want to create color tokens based on how they are used in each component. - input-text-filled → text-primary - input-text-placeholder → text-secondary - input-text-disabled → text-tertiary This eliminates all guesswork, but also increases the complexity exponentially. It does serve a purpose though. As design systems scale, you may find that: - A theme-level semantic structure is too restrictive - There is still some guesswork - Decisions need to be documented. An example of this is Uber’s Base and Adobe’s Spectrum design system, linked in the comments. I’m curious to know, what structure are you using for your design system and what has worked well for you? — If you found this useful, consider reposting ♻️ #uidesign #designsystems #productdesign

Let’s talk about hidden disabilities—ADHD, dyslexia, anxiety, and others that don’t meet the eye. Too often, these students are left to struggle because their needs aren’t immediately visible. But here’s the thing: when we ignore those needs, it’s no different from denying someone in a wheelchair access to a ramp. Think about it. Would you expect someone to climb stairs without the tools they need? Of course not. Yet we often expect students with hidden disabilities to navigate education without the accommodations that would level the playing field. It’s not fair, and it’s not right. Accommodations like extra time, clear instructions, or a quiet space aren’t “special treatment.” They’re the difference between drowning and swimming. They’re the tools these students need to show us their potential, not their struggles. I’ve seen the power of a single adjustment. They’re what happens when we meet students where they are. What if we reimagined education as a place where every student feels valued and equipped to succeed? What if we stopped seeing accommodations as “extras” and started recognizing them as essential? Here’s a question for you: Have you seen examples of simple accommodations making a big impact? Or do you think schools are doing enough to support students with hidden disabilities? Let’s share, reflect, and push for better together. Image Courtesy: No Nonsense Neurodivergent #Disability #Accessibility #SDGs #Equity #HumanRights #WeAreBillionStrong ID: Allowing a student with a hidden disability (ADHD, Anxiety, Dyslexia) to struggle academically or socially when all that is needed for success are appropriate accommodations and explicit instruction, is no different than failing to provide a ramp for a person in a wheelchair.

I interviewed 20 sustainability managers 🎙️ That's their #1 pain point 🤕 ➡️ "Reporting is 1st. Impact is 2nd". Challenges that I can see with sustainability in companies: ❌ Competing frameworks confuse. ❌ Data collection becomes more important than actual impact ❌ Disconnect between reporting teams and operational teams ❌ Excessive time spent on documentation. ❌ Risk of greenwashing through selective reporting (I am sure you have your observations to add🙄) 5 secrets to turn this into the biggest opportunity for change: ✅ Use reporting to clarify sustainability vision 100%. ✅ Identify in-company 'spoilers' - and engage them! ✅ Change sustainability reporting from 'a burden' for all, to an 'invitation to do good' for each individual. ✅ Turn deadlines into celebration moments for internal change. ✅ Use data requirements as opportunities to understand the entire value chain (and opportunities for change). You know the pain ?🧐 📲 Ping me to re-write the script on your sustainability reporting ♻️ #circulareconomy #zerowaste #sustainability

🧠 “How We Brainstorm And Choose UX Ideas” (+ Miro template) (https://lnkd.in/eN32hH2x), a practical guide by Booking.com on how to run a rapid UX ideation session with silent brainstorming and “How Might We” (HMW) statements — by clustering data points into themes, reframing each theme and then prioritizing impactful ideas. Shared by Evan Karageorgos, Tori Holmes, Alexandre Benitah. 👏🏼👏🏽👏🏾 Booking.com UX Ideation Template (Miro) https://lnkd.in/eipdgPuC (password: bookingcom) 🚫 Ideas shouldn’t come from assumptions but UX research. ✅ Study past research and conduct a new study if needed. ✅ Cluster data in user needs, business goals, competitive insights. ✅ Best ideas emerge at the intersections of these 3 pillars. ✅ Cluster all data points into themes, prioritize with colors. ✅ Reframe each theme as a “How Might We” (HMW) statement. ✅ Start with the problems (or insights) you’ve uncovered. ✅ Focus on the desired outcomes, rather than symptoms. ✅ Collect and group ideas by relevance for every theme. ✅ Prioritize and visualize ideas with visuals and storytelling. Many brainstorming sessions are an avalanche of unstructured ideas, based on hunches and assumptions. Just like in design work we need constraints to be intentional in our decisions, we need at least some structure to mold realistic and viable ideas. I absolutely love the idea of frame the perspective through the lens of ideation clusters: user needs, business problems and insights. Reframing emerging themes as “How-Might-We”-statements is a neat way to help teams focus on a specific problem at hand and a desired outcome. A simple but very helpful approach — without too much rigidity but just enough structure to generate, prioritize and eventually visualize effective ideas with the entire team. Invite non-designers in the sessions as well, and I wouldn’t be surprised how much value a 2h session might deliver. Useful resources: The Rules of Productive Brainstorming, by Slava Shestopalov https://lnkd.in/eyYZjAz3 On “How Might We” Questions, by Maria Rosala, NN/g https://lnkd.in/ejDnmsRr Ideation for Everyday Design Challenges, by Aurora Harley, NN/g https://lnkd.in/emGtnMyy Brainstorming Exercises for Introverts, by Allison Press https://lnkd.in/eta6YsFJ How To Run Successful Product Design Workshops, by Gustavs Cirulis, Cindy Chang https://lnkd.in/eMtX-xwD Useful Miro Templates For UX Designers, by yours truly https://lnkd.in/eQVxM_Nq #ux #design

Demystifying the Software Testing 1️⃣ 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗕𝗮𝘀𝗶𝗰𝘀: Unit Testing: Isolating individual code units to ensure they work as expected. Think of it as testing each brick before building a wall. Integration Testing: Verifying how different modules work together. Imagine testing how the bricks fit into the wall. System Testing: Putting it all together, ensuring the entire system functions as designed. Now, test the whole building for stability and functionality. Acceptance Testing: The final hurdle! Here, users or stakeholders confirm the software meets their needs. Think of it as the grand opening ceremony for your building. 2️⃣ 𝗡𝗼𝗻-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗕𝗮𝘀𝗶𝗰𝘀: ️ Performance Testing: Assessing speed, responsiveness, and scalability under different loads. Imagine testing how many people your building can safely accommodate. Security Testing: Identifying and mitigating vulnerabilities to protect against cyberattacks. Think of it as installing security systems and testing their effectiveness. Usability Testing: Evaluating how easy and intuitive the software is to use. Imagine testing how user-friendly your building is for navigation and accessibility. 3️⃣ 𝗢𝘁𝗵𝗲𝗿 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗔𝘃𝗲𝗻𝘂𝗲𝘀: 𝗧𝗵𝗲 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗿𝗲𝘄: Regression Testing: Ensuring new changes haven't broken existing functionality. Imagine checking your building for cracks after renovations. Smoke Testing: A quick sanity check to ensure basic functionality before further testing. Think of turning on the lights and checking for basic systems functionality before a deeper inspection. Exploratory Testing: Unstructured, creative testing to uncover unexpected issues. Imagine a detective searching for hidden clues in your building. Have I overlooked anything? Please share your thoughts—your insights are priceless to me.

Consistency isn’t boring. It’s branding. This BIC pen has looked the same since 1955. Same design. Same transparent barrel. Same blue cap. Bic knew it didn’t need to evolve the design of the product. By sticking to what worked, it has become iconic. Most brands don’t have that kind of discipline. They get bored to easily and change too much. If you change too much, you lose consistency and lose recognition. Great branding isn’t about changing everything all the time. And knowing what not to change is equally as important. A solid brand strategy should do two things: 1. Tell you where to stay consistent. 2. Show you where to evolve to stay relevant. Every brand has core brand assets (or codes)… distinctive elements that drive recognition. KFC has the bucket, the Colonel, the colour red and chicken. the LEGO Group has the brick, the yellow minifigure, the red square logo, and imagination. Bic has this pen shape, the blue cap, the orange packaging and the Bic Boy. When you protect those core assets, show up consistently, and then find relevant, creative ways to show up in culture that’s how you win. Not everything needs to change. Know what to keep. That’s the work.

Smart materials in this futuristic design shift color and texture based on temperature, motion, or light — turning fashion into adaptive tech. Would you wear it? 🧬 This isn’t sci-fi. + Smart textiles are forecast to grow into a $17.6 billion industry by 2030, driven by innovations in nanomaterials, thermal sensors, and electrochromic coatings. + AeroSkin’s concept shows what happens when AI, material science, and design collide — and it raises the question: What happens when your clothes start thinking for you... 🎯 Imagine soldiers with adaptive camouflage. ⚡ Athletes wearing gear that adjusts cooling zones dynamically. 🌆 Or professionals using color-shifting jackets as expressive, data-driven fashion statements. We’ve made phones smart, homes smart, even cars autonomous… yet most of us still wear “dumb fabric.” Maybe the next frontier of computing isn’t a screen — it’s the skin you wear. #WearableTech #SmartMaterials #Innovation #FutureOfFashion #AI #ChameleonJacket #AeroSkin #TechDesign #MaterialScience #AdaptiveClothing