How to Succeed With Networking Event Strategies

In a world where every executive has a firm handshake and a stack of business cards, how do you become the person everyone remembers after a conference? After attending dozens in the past decade, I've developed a strategy that transforms conferences from transactional meetups into relationship goldmines. ♟️Pre-Conference LinkedIn Strategy The real networking begins weeks before the event. Review the speaker and attendee lists, then connect with key individuals on LinkedIn with a personalized message: "I noticed we’re both attending the Stand & Deliver event. I'd love to connect. See you soon." This pre-conference connection creates a warm introduction and significantly increases your chances of meaningful engagement. 👗👔The Memorable Wardrobe Element In my early career, I blended in at conferences. Now? I'm known for wearing a little more color (often D&S Executive Career Management teal) or patterns that are professional yet distinctive. When someone says, "Oh, you're the one with the great dress," you've already won half the networking battle. 🤝Contribute Before You Collect** Instead of collecting business cards, focus on providing immediate value in conversations. Can you connect someone to a resource? Share relevant research? Offer a solution to a challenge they mentioned? The executives who stand out aren't those who take the most cards—they're the ones who solve problems on the spot. What networking approach has worked for you at recent conferences? Share in the comments below! #ExecutiveLeadership #NetworkingStrategy #ConferenceSuccess #ProfessionalDevelopment

After hosting over 150 events for founders and investors, here’s what I’ve learned: If you’re attending events without a plan, you’re wasting time. Founders need to strategize their attendance just like they strategize their product or pitch. Here’s how: 1. Define your goal Are you meeting investors? Developers? Potential users? 2. Know who you need to meet Write names or roles down 3. Figure out where they’ll be Not every event attracts the same crowd 4. Go to the right rooms Targeted events work better than popular ones 5. Don’t network just to network It’s great to catch up with friends, but if you’re raising or hiring, stay intentional 6. Learn how to exit a conversation Not every chat needs to go on forever. It’s okay to pivot and move on Your time is your runway. Treat events like a business asset, not a social distraction #foundertips #startuplife #vcnetworking #eventstrategy #techfounders #entrepreneurmindset #businessgrowth

I MISSED THE OPPORTUNITIES! There was a time when I would speak at events and not fully seize the opportunities before me. Too focused on the performance of my talk, I overlooked the chance to build my network and meet potential collaborators. I realised I needed to make the most of each speaking opportunity. So I put together a strategy to connect more effectively with my audience, ensuring every interaction could lead to deeper relationships and future collaborations. Here’s how I changed my approach to audience engagement: ONE ↳ Meet and greet networking - I started actively networking with my audience, treating it like a meet and greet. This face-to-face interaction made my presence more memorable and personal. TWO ↳ Resource kit via QR Code - I created a QR code for attendees to scan, giving them access to a resource kit related to my talk, like a parting gift that keeps giving. This could be my slides or additional content to help them take further action. THREE ↳ Business literature - I ensured that everyone could leave with my contact information through well-crafted business literature, making it easy for them to reach out later. FOUR ↳ Collaboration with organisers - I worked with event organisers to feature in their follow-up emails. This not only reinforced my message but also kept my name in circulation among the attendees. FIVE ↳ Post-talk conversations - Staying behind to answer questions or have further discussions showed my commitment to the audience beyond just delivering a talk. And guess what? It worked. These steps didn’t just enrich my speaking engagements; they turned each appearance into a networking opportunity. I started building a strong network, discovering great opportunities, and developing long-term relationships. Now, every time I step off the stage, the conversation isn’t over; it’s just beginning. Engaging with the audience post-talk has taught me that the true value of speaking engagements often comes after the applause stops. It’s all about the follow-up. To anyone looking to make the most out of their speaking opportunities: Don’t just share your knowledge, be ready to build lasting connections. It’s these relationships that will carry your message further and open new doors. To your successes, Zoe

I do dozens of interviews with top CMOs every year. I always ask what the best performing marketing channel is. And right now everyone is saying events. Post COVID events are back, but also now in an AI world, I think there's a stronger appetite to get out and connect with real people vs. just getting answers from ChatGPT. But: like anything in marketing, running events just because everyone else is doing them is a great way to set money on fire (and still not drive any incremental business). Whether it's a booth at a trade show. A VIP dinner. A 500-person conference. They can all work. They can all flop. The difference: having a real plan and strategy for that event going in. Why do it in the first place? (which continues to be the most important lesson in marketing - what's in it for me? what's the hook? why should people come to our thing?) We talked to two event experts on the Exit Five pod recently Stephanie Christensen and Kristina DeBrito — and here are 5 keys they shared for B2B event success: 1. Pick the right format. Not all events do the same job. Big splash? Go flagship. Want pipeline? Try VIP roundtables. Tiny budget? Host micro-events around existing conferences. Set real goals. 2. “Leads” are not enough anymore. Are you driving awareness? Accelerating deals? Generating pipeline? Define this upfront—or you’ll waste time measuring the wrong stuff. There are more metrics than just "did we get leads from this event" and in today's world leads are tablestalkes. 3. Align your team, bro. Sales and marketing must move in lockstep. Slack alerts for registrations. Sales meeting updates. Leaderboards. It all matters. This is a team effort. 4. Make it memorable. People forget panels. They remember custom pancakes and great venues. Was the food good? Did the WiFi work? Did Oprah show up? Just kidding. Making sure you'r reading. But think surprise and delight, not branded frisbees. 5. Put the work in on the follow up. Events don't close deals - follow-up does. Segment attendees. Create custom offers. Babysit the handoff to sales like your job depends on it. Because it does. You just went shopping and got all these fresh groceries - dont let them spoil. B2B buyers want real connection again. Events can create that. Are you feeling this desire for events? Are you doing events in your business right now? Let me know...

As an HR professional, I’m often asked about networking and how to approach it effectively. Networking is not just about meeting people—it’s a powerful tool for personal development, continuous learning, and fostering meaningful connections. When done thoughtfully, it opens doors to new opportunities and helps you grow both personally and professionally. Here are three essential tips for successful networking: 1. Be Intentional * Set clear goals: Are you looking for mentorship, exploring new industries, or expanding your support network? Focus on quality not quantity. * Do your homework: Research attendees or speakers in advance and prepare thoughtful questions or talking points to guide your conversations. 2. Lead with Value * Networking is about building relationships, not just seeking personal gain. Shift your focus to “How can I help?” * Look for opportunities to support others—whether by sharing insights, offering resources, or making introductions that could be beneficial. 3. Keep the Connection Alive * After an event or meeting, follow up with a personalized message that references your conversation. * Maintain the relationship by staying in touch over time—share articles, updates, or simply check in to show you value the connection. Conversation Starters Consider these to spark engaging conversations: * "What’s the most exciting part of your current role or project?" * "What inspired you to attend this event today?" * "What’s a professional trend or topic you’re really interested in right now?" And one last tip: Put your phone down! Being fully present shows respect and builds deeper connections. What are your go-to networking strategies? I’d love to hear your thoughts! #Networking #Development #GrowthMindset

Networking can feel like a daunting task, especially for us introverts (yes, I’m an introvert #iykyk). Walking into a crowded conference room can sometimes feel more overwhelming than energizing, right? Over the years, I've developed a simple yet powerful framework that helps me navigate these situations with intention and actually get the results I'm looking for. I call it the 3-2-1 Networking Framework. Here's how it works: 🎯 3 Strong Contacts: Instead of aiming to collect a stack of business cards you'll never follow up with, go into your event with the goal of making 3 meaningful connections that can genuinely help you achieve a specific goal. This focus allows you to be more present in conversations and truly remember who you've met. Quality over quantity, always! 🗣️ 2 Small Details: Beyond the business talk, make a conscious effort to remember at least 2 seemingly small, personal details about the people you connect with. Did they mention their child's name? Are they excited about an upcoming vacation? Did you both realize you're part of the same sorority? These personal touches create a stronger, more memorable connection. 💡 Pro-tip: Start with the name! This past week at IIEX, I had a few instances where people mistook me for another researcher. While she's fantastic, it highlighted the importance of truly seeing individuals past basic shared demographics. 📣 Another pro-tip (especially when connecting with Black women): Please remember something other than our hair. Our styles are diverse and can change frequently - at least mine does 🤣. Focusing solely on a hairstyle can lead to missed connections – let's move beyond superficial identifiers and get to the heart of the people. 🚀 1 Must-Do Goal: Walk into your networking event with at least 1 clear, actionable goal. Is it to identify potential business partners, find a new vendor, learn about a specific industry trend, or even land one new client? Having this singular focus will direct your conversations and make your time much more effective. You don't need a laundry list of objectives; sometimes, all it takes is one spark to ignite something bigger and better. This 3-2-1 framework has been a game-changer for me, allowing me to turn up the energy when needed, stay focused, and build authentic connections that truly matter. Give it a try at your next event and let me know how it works for you! #networking #introvert #connections #businesstips #IIEX

Hosting 2 exec dinners back to back reminded me that you don’t need a DJ booth and branded tumblers to build pipeline. You need proximity. It's 2025 and there's still this lingering belief that the bigger the event, the bigger the impact. The logo wall, the glitzy booth, the team dinner that cost more than a quarter’s marketing budget. IMO conferences are great for visibility, but they’re terrible for real conversations. You scan 300 badges. You remember 3 faces. And the best interaction you had? A random intro in the hotel bar. That’s not so much a strategy as it is simply gambling with your marketing budget. IMO the best way to do this is to go small, which ironically, will allow you to win big. We’re talking: 1. Executive roundtables with 20-30 handpicked guests (like the ones Sales Assembly does every month). 2. Working sessions tailored to a real, shared problem. 3. Dinners where the customer does 90% of the talking. 4. Field events where every attendee is pre-qualified and mapped to pipeline. Why it works: - You control the guest list. No wasted conversations. - You control the environment. No distractions. - You control the follow up. No getting buried in a sea of booth emails. These aren’t “networking events.” They’re high-trust conversion machines. Because when the room is small, the stakes get higher, the conversations get deeper, and the pipeline gets real. If you want to win business, don’t just go where everyone is. Go where real conversations happen. Or create those environments yourself. Thanks as always to Nooks, Capchase, and TigerEye for their continued partnership in creating these types of environments, including this one last night in Salt Lake City!

Want to make networking easier and more productive? Bring a wingperson. Here���s the truth. Most professionals dread walking into a room full of strangers. It can feel awkward, forced, or just like a waste of time. But it doesn’t have to be that way. When you network with a friend or colleague by your side, the whole game changes. Conversations flow more naturally. Introductions happen faster. You both come away with more value. The photo is of John Alfonsi, CPA, Allison Cummins and me working the room at a financial conference. Three professionals. One simple goal. Help each other make meaningful connections. That’s the power of networking in teams. Here’s how you can make it work. First, pick the right partner. Choose someone you trust. Someone who knows your business well. Someone who can speak about you the way you’d speak about yourself. If they can tell a story about how you helped someone, that’s even better. Second, meet before the event. Spend ten minutes reviewing who you each want to meet. Talk through your goals. Share a couple of examples of the ideal introduction. The more specific you are, the easier it will be for your wingperson to help you connect. Third, work the room together. Approach small groups and introduce each other. Let your partner brag on your behalf. Say something like, “You two should meet. John is the guy you call when the numbers matter most.” This kind of third-party endorsement builds instant trust. Fourth, watch for opportunities. If your wingperson is in a conversation that seems like a fit for you, they can loop you in. You do the same for them. You’re each other’s radar for the entire event. Fifth, debrief after the event. Grab a coffee or schedule a call to share the highlights. Talk through who you met and how you might follow up. Thank each other for the support. Offer to make follow-up introductions if it makes sense. Networking becomes easier when you’re not doing it alone. It becomes more fun. It becomes more productive. You’ll meet more people. You’ll have deeper conversations. And you’ll leave the room with more real connections. This works at formal networking meetings. It works at casual events. It even works in a Zoom breakout room. The goal is the same. Show up with someone who has your back and be that person for them too. So next time you’re invited to a networking event, bring a wingperson. Walk in with a plan. Work the room like a team. Then watch what happens. Real relationships grow faster when we grow them together.

🚨 Networking for Introverts: Making Connections That Matter 🚨 Let’s be real—networking can feel draining for introverts like me. The crowded rooms, small talk, and pressure to “sell yourself” might have you second-guessing even showing up. But here’s the truth: you don’t need to be the loudest person in the room to make powerful connections. As an introvert, you have a unique advantage: quality over quantity. Your strength lies in building genuine, meaningful relationships—and that’s what networking is all about. Here’s how to make networking work for you: 1️⃣ Prepare Ahead of Time Do Your Research: Before attending an event, look at the guest list or speaker lineup. Identify a few people you’d love to connect with and learn about their work. Have a Game Plan: Prepare 2-3 thoughtful questions to ask. This makes conversations flow naturally and keeps you from feeling overwhelmed. 2️⃣ Leverage Small Settings Opt for Intimate Events: Coffee meetups, workshops, or panel discussions can be less intimidating and allow for deeper conversations. Follow Up One-on-One: If large events aren’t your thing, focus on following up with people after the event to connect individually. 3️⃣ Use Your Listening Skills Introverts are often great listeners. Let others share their stories and passions, and ask open-ended questions. People appreciate being truly heard—it’s a rare skill that makes you memorable. 4️⃣ Leverage Online Networking Social media and platforms like LinkedIn are goldmines for introverts. Send personalized connection requests. Engage with posts and add value to conversations in the comments. Schedule virtual coffee chats to build rapport without the stress of in-person meetings. 5️⃣ Embrace Authenticity You don’t have to fake being extroverted to succeed at networking. Focus on being authentic and showing genuine interest in others. People are drawn to realness, not rehearsed elevator pitches. 6️⃣ Recharge When Needed Networking doesn’t have to drain you if you pace yourself. Take breaks when needed, step outside for fresh air, or set boundaries on how many events you’ll attend. Protecting your energy is key to staying consistent. 💡 Pro Tip: Networking isn’t about how many people you meet—it’s about the impact of the relationships you build. A single meaningful connection can open doors you never imagined. You’ve got this. As an introvert, your ability to connect authentically is your superpower. Use it wisely, and watch your network grow with people who truly matter. What are your biggest challenges with networking? Let’s talk about it in the comments! 👇 Level up your networking skills today: https://a.co/d/586ncY2 #Networking #IntrovertsUnite #CareerGrowth #BusinessConnections #Leadership

Whenever I go to a networking event, I walk in as a CAT. Meow Just kidding. CAT is a three-part framework that finally made networking feel like something I could actually enjoy—instead of something I had to survive. It’s how I’ve landed invitations, intros, and opportunities, without ever delivering a “pitch.” 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐦𝐞𝐚𝐧𝐬: C - Curiosity Don’t walk in trying to sell. Walk in wanting to learn. When you’re genuinely curious, people can tell. Your questions get sharper. The conversation gets real. Suddenly, they’re opening up and you’re both actually interested, instead of just circling the same old small talk. Ask stuff like, “What made you choose this path?” and see how much more you get than ten minutes of polite nodding. Bonus side effect of being curious? No anxiety. Curiosity kicks self-consciousness out the door. It’s Win Win. A - Add Offer something useful, expect nothing back. Most people try to get noticed by talking about themselves—flip that. Leave them better than you found them. Maybe you share a contact. Maybe you offer a resource based on something they casually mentioned. Maybe you say, “I know someone who solved that exact thing, want me to connect you?” It’s rare, and people remember it. Generosity that isn’t transactional is magnetic. T - Timing Leave a breadcrumb for next time. Most “let’s stay in touch” promises fade out because there’s nothing to anchor them. So end the conversation with a time cue: “Let’s catch up after your launch, I want the inside scoop.” “Tell me how the team offsite goes when we reconnect.” Now the follow-up feels natural, not forced. And you show you were actually paying attention, which—let’s be honest—most people aren’t. So that’s CAT. Curiosity + Add + Timing. It’s how I network without feeling like a salesperson. Try it at your next event, and let me know if it works for you. Follow Aaina for more such posts! #networking #collaboration #events #branding #strategy #mindset