Nooks

I don’t have a personal stake in this, but I’ve recently spoken with a few folks about Nooks's latest launch and it’s worth a look. If you’re leading a sales team and are a layer removed from the day to day prospecting motion, it’s easy to miss how much tooling impacts performance and morale. Listening closely to your frontline managers and reps really matters. A lot of teams are still defaulting to Outreach’s dialer. Candidly, it’s not a great experience for many reps and limits your results. I've used it and led teams who have used it so I know from real life experience. At a minimum, it’s worth evaluating what’s changed in the market and whether your current setup is actually helping your team do their best work. We ask reps to operate at a high level. The least we can do is make sure the tools they rely on are not working against them.

I just took a look at the new Nooks launch. Users of Outreach and Salesloft are going to want to take a look after what I saw with the their new AI Sequencer. I believe they are going to seriously shake up the legacy sequencing space. Not a lot of people know this, but I was one of the first 10 customers of Nooks when the company was still just Dan, Rohan & Nikhil and a virtual sales floor. As a multi-time customer, not even I could have predicted the level of execution that their team was going to put forth. Apart from building a quality product FAST, Nooks did something (intentional or not) that is going to give them a massive competitive advantage over the next couple of years. They owned the action/execution layer FIRST, and have now built the Data Foundation layer (Account Research, Signals, etc.) around it. Most GTM tech orgs in the market today are doing the exact opposite. They built the data foundations and are now trying to build an execution layer. Why is this important? Because the action layer is where the rep lives. If you own the action layer and do it well, it’s VERY sticky. Reps will kick and scream if you take it away from them. Re-training tens or hundreds of reps on a new system of action is a nightmare for enablement. Trust me, I’ve lived through the kicking and screaming. Selling GTM tech, everybody was constantly asking us… “Can you integrate with Nooks? That’s where our reps live.” Right now there is a full-blown race to see who will own the full “Sales OS”. Today, Nooks made this race a lot more interesting by launching their new Agent Workspace for Intelligent Outbound. They just added: 1. Signals (Combining live web intent with your CRM and past calls) 2. Autonomous Account Research Agents (Running in the background 24/7) 3. List Building Capabilities 4. An Omnichannel Sequencer (Executing across Email, Phone, SMS, and Social) Imagine autonomous agents that monitor web intent in the background, cross-reference it with your CRM, draft hyper-personalized emails, and then drop the warmest leads into a power hour calling block.  Because it's actually an action layer, the feedback loop makes it smarter with each engagement. You can argue that they have a real chance at being the MAJOR player in the consolidation of the GTM tech stack. They also have a massive moat of call data (50% of our own outbound meetings came from cold calls)... which a lot of other data platforms simply do not have. GTM Leaders: what are your thoughts on this space? Let's debate below (PS - go check out the massive Nooks launch ). #NooksPartner

Three years ago we launched Nooks AI Dialer, and it quickly became the system of record for calling at some of the best sales teams in the world. Now we’re taking the next step: Nooks AI Sequencing. We built AI Sequencing to bring the same “this works way better” experience of the dialer to the rest of outbound: list building, account research, signals, social, SMS, and email. Because the real problem with legacy sequencing isn’t just the effort. It’s the context. When signals live in one tool, history lives in another, call insights over here, and “next steps” in a task list… outbound gets noisy fast. Reps end up stitching everything together. Buyers feel the disconnect. That's what we've changed. AI Sequencing + AI Dialer (along with Signals and Coaching) is what we call the Nooks Agent Workspace: a unified system for intelligent, multi-channel outbound, with AI operating on full account context. The proof for us was immediate and personal: When our team switched off a legacy sequencer and moved to Nooks AI Sequencing, we doubled pipeline generated from emails. Not by blasting more. By being more relevant. And we’re seeing the same story from customers who’ve made the switch, including teams that have: 💜 cut research time by 90% 💜 consolidated multiple vendors into one 💜 increased output per SDR while gaining massive relevance for prospects If you want the demo, comment “Nooks Sequencing” and we’ll fast-track you. (Launch video below) #sales #outbound #sdr #revops #salesops #ai

I’ve worked with 200+ SaaS companies. Every single one says the same thing about sales tools: “We just need one more application.” No you don’t. You need fewer tools and better thinking. I got early access to Nooks’ new AI sequencing platform this week, and the legacy sequencing tools should take heed. My honest reaction: It’s the first product I’ve seen that actually treats AI like a real partner. AI does the first pass. Humans make the final call. That sounds simple, but it’s not how most tools work. Most tools spit out garbage emails and hope reps send them. In Nooks, the AI drafts, researches, ranks accounts, suggests next moves and helps orchestrate them with AI sequencing.… then learns from the web, CRM data, past calls etc. what reps actually change and what actually engages prospects. That matters. Because the best reps I know don’t need simply more automation. They need better thinking, faster. And they need sequences that are driven by real account intelligence and buying signals. If you’re running an SDR team trying to get more pipeline from outbound… or an AE team drowning in tools… This is worth a look. Not hype. Just one of the first products that understands sales is still human. And yeah… I wish I had this when I was building teams from $0 to $25M ARR. Hell… who needs a CRO? Maybe I should get back in the game.

In 2020, Outreach & Salesloft were the kings of sales tech. In 2026, they are getting demolished by AI tools. The old way of cold outbound was super manual: As a sales rep, you’d open up a data tool to hunt for buying signals like a new hire or a funding round. Then manually write an email trying to tie it all together. Then manually add that prospect to a sequence. & repeating that process for 100 more prospects a day. It was slow, it was tedious, and the best reps in the world were spending most of their time doing data entry instead of selling. That’s exactly why the legacy stack is dying. Nooks just launched an Agent Workspace, and it does the heavy lifting for you. In partnership with you. Instead of manual searches, autonomous AI agents run in the background 24/7. They automatically surface accounts with buying signals by combining live web intent, your CRM history, and past call transcripts. Then, they draft hyper-personalized messaging based on that exact context. For prospects that need to be prioritized. Nooks actually manages the entire sequence for you across email, calling, SMS, and social. And the craziest part? Every edit you make trains the agent. It gets progressively smarter over time. And when you do pick up the phone as part of that multi-channel strategy? You get pre-call research ready to go, and live battle cards surface in real time so you always know how to handle an objection. This is what intelligent outbound looks like now…. AI isn’t here to replace sales reps. It’s here to take the manual work off their plate so they can focus on what actually moves deals forward. The reps who figure that out early are going to be untouchable. Peace out legacy tools, hello Nooks. (PS - go check out the Nooks launch today to see this in action) #NooksPartner

If you want to see how top-performing teams are crushing their pipeline targets this quarter, you need to see this. Today at 12:20 US PT, we'll be on SDRLeader.com's demo day to show you exactly how to turn relevance into pipeline using the new Nooks Agent Workspace. Join Jillian Fama as she walks through how you can: 👉 Pull rich intent signals from the web, your CRM, and past calls 👉 Execute multi-channel sequences across email, the phone, social, and SMS 👉 Use feedback loops to get more targeted over time while keeping you in the driver's seat If you're an SDR leader, you can register here: https://lnkd.in/e-zgjb5K

Sales is becoming a two-person job. You. And your AI. There are over 5 million sales reps in the US alone. AI isn’t coming for sales. It’s separating reps. And users of incumbent sequencing tools like Outreach and Salesloft should pay attention. Here’s how I see it: AI should do the first pass. You should make the final call. Buying signals (web intent, CRM history, past calls)? AI. First draft omnichannel outreach strategy? AI. Parallel dialing & live battlecards? AI. Judgment? You. Tone? You. Timing? You. Relationship building? You. I just got early access to Nooks, and their new Agent Workspace is built around this exact philosophy. What stood out: Most reps live across 7-10 different tabs every day: CRM, dialer, LinkedIn, email, call recordings, research tools. Context switching is the real productivity killer. Nooks pulls the deep research, the multi-channel sequencing (email, phone, social), and the coaching into one unified engine powered by autonomous agents that run in the background 24/7. It’s not trying to replace the rep. You delegate. You review. You refine. Every edit you make trains the agent. It gets progressively smarter based on your feedback, capturing your unique writing style and strategic judgment over time. If developers have AI coding copilots… Sales just got its version. And you'll fall way behind if you're not adapting... How many tabs do you usually have open when prospecting? Let me know below! P.S. go check out the massive Nooks launch today to see this in action. #NooksPartner