Crafting a LinkedIn Profile That Stands Out in 2025

If you want to grow your brand in 2025, stop blending in. Here’s what actually works today. People on here think polished headshots and corporate jargon make them credible. Plottwist: They don’t. A few months ago, I did the same thing. Professional headshots. Thoughtful, well-crafted “insights.” A LinkedIn presence so polished you could see your reflection in it. And guess what? Nothing happened. Then I posted about bombing a presentation. The awkwardness. The crushing silence when I realized I had lost the room. That post did exceptionally well. Because people don’t connect with perfection. They connect with realness. If you want to actually stand out in 2025, here’s what works: 1. Raw over perfect ↳ People don’t want another corporate highlight reel. They want real. ↳ Vulnerability builds trust faster than a “thrilled to announce” post. 2. Curation, not chaos ↳ Authenticity isn’t dumping your life online. It’s sharing with intention. ↳ Show up with value, not just noise. 3. Visuals = visibility ↳ A wall of text? Scrolling right past it. ↳ Carousels, infographics, and video win every time. 4. AI is your intern, not your identity ↳ Use AI to assist, not replace, your voice. ↳ Nobody builds a personal brand by sounding like ChatGPT in a suit. 5. Stand for something ↳ If your brand is for everyone, it’s for no one. ↳ Take a stance. Own your space. Stop trying to be liked by all. 6. Your voice is your brand ↳ People remember how you sound, not just what you say. ↳ Smart creators are doubling down on podcasts and audio. 7. The future is interactive ↳ VR and AR are making brands feel personal again. ↳ The difference between leaders and lurkers? Engagement. 8. Thought leadership is specialization ↳ Stop trying to be decent at everything. ↳ Be unforgettable for one thing. Personal branding in 2025 isn’t about looking polished. Instead, it’s about standing out. —————— So, which trend do you think people are sleeping on? Let me know below 👇

After reviewing 2,000+ LinkedIn profiles, I keep seeing the same credibility gap. And honestly? I had this problem too. Three years ago, a recruiter told me: "Your profile sounds impressive, but I can't see any proof you actually built these programs." That feedback stung—but it was right. You list impressive roles. You describe major responsibilities. But without concrete evidence, hiring managers move on to candidates who can prove their impact. The job search game changed in 2025. "Published platform policy" sounds great—but where's the framework you built? The presentation you gave? The measurable outcome? Here's what I learned: credibility requires evidence, not just claims. The 3-step system I wish I'd known earlier: 1. Recommendations That Actually Matter Forget generic "great team player" endorsements. Reach out to 3-5 specific people:   • A manager who saw your strategic thinking   • A peer who collaborated on a complex project   • Someone you trained or mentored   • Someone you provided mentorship to during your job Send them a template with concrete details: "Could you mention how we reduced fraud losses by 40% through the risk framework we built together?" Pro tip: Gather recommendations that focus on different aspects of your profile to create a complete picture. 2. Your LinkedIn Credibility Portfolio Most experienced professionals overlook LinkedIn's best features: → Features section: Upload case studies, frameworks, or research papers → Job experience media: Add slide decks, reports, or presentations directly under each role → Projects section: Highlight key initiatives with measurable outcomes → Courses: Link to capstone projects or certifications with portfolio work Even better? Create a short Loom video or document giving a high-level overview: What problem were you solving? What was your approach? What were the results? Show your work.  Conference presentation on AI governance? Add it. Risk assessment framework you developed? Upload it. 3. Consistent Expertise Signals One strategic post or comment weekly proves you know your field: Post practical frameworks: "What are the trade-offs on age verification?" Comment with insights: Add value under industry leaders' posts—don't just say "Great post!" Share learnings: "Redesigned our moderation workflow and cut escalation time 35%—here's what worked" (no confidential details) Key takeaway: Don't worry about friends or your network judging you. The truth is, most people are too focused on their own journey to critique yours. And building an audience takes time. The reality: At the experienced level, you're competing with people who have similar years and titles. What separates you? Proof that you can do the work. ♻️ Share with someone actively job searching who has the experience but isn't getting the response they deserve.

In the past 3 years, I’ve reviewed hundreds of LinkedIn profiles and helped those people land roles in startups. And after all those reviews, one thing is clear: LinkedIn isn’t optional anymore. It’s your public storefront, your first impression. And the #1 way you get surfaced to the people who can change the trajectory of your career. Upwards of 87% of recruiters use LinkedIn to source talent, and that number is even higher in startups, where hiring leans heavily on personal networks and warm signals. So if you’re trying to land a startup role in 2026, your profile needs to work for you, not against you. Here’s exactly how to make yours stand out in today’s market: 1️⃣ 𝗙𝗶𝗿𝘀𝘁, 𝗰𝗿𝗮𝗳𝘁 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗹𝗶𝗻𝗲 𝘁𝗵𝗮𝘁 𝘀𝘁𝗼𝗽𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴. Skip the fluffy adjectives. Make it unmistakably clear who you are and what you do. Use this framework: “Job Title | Skills | Who you help + your unique value prop” Your goal is simple: make someone reading it immediately understand your value. 2️⃣ 𝗡𝗲𝘅𝘁, 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗺 𝗽𝗿𝗼𝗼𝗳. One strong, quantified achievement per role is enough, but it has to hit hard. Not tasks. Not responsibilities. Impact. What did you change, fix, improve, or grow? The fastest way to stand out is to show you’ve done work that moved the needle. 3️⃣ 𝗧𝗵𝗲𝗻, 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗳𝗶𝗻𝗱𝗮𝗯𝗹𝗲. You’d be shocked how many qualified people are invisible in searches simply because they forgot keywords or left out industry-specific skills. List the tools, domains, and functions you actually want to be hired for. Set your “Open to Work” preferences to match where you want to go, not where you’ve been. 4️⃣ 𝗙𝗶𝗻𝗮𝗹𝗹𝘆, 𝗮𝗱𝗱 𝗮 𝘀𝗶𝗴𝗻𝗮𝗹 𝗯𝗼𝗼𝘀𝘁. Pin one post that backs up your positioning line, something that demonstrates your expertise, your perspective, or a recent win. It doesn’t need to go viral. It just needs to show you’re a credible operator who thinks deeply about their craft. Optimizing your LinkedIn profile isn’t glamorous, but it’s one of the highest-leverage hours you can spend on your job search. 📌 𝗦𝗮𝘃𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 - you’ll want it when your next interview loop starts. 👋 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲, Kyle Thomas, for practical startup job-search strategies + weekly curated job lists. ✉️ 𝗪𝗮𝗻𝘁 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯 𝘀𝗲𝗮𝗿𝗰𝗵? DM me to learn how Early can support you.

If your entire job search strategy is filling out applications, uploading your resume, and then waiting… you’re missing the bigger picture. I can only speak for the software job market, which is an absolute mess for job seekers. Qualified candidates are everywhere, and you must take extra steps to stand out. Marketing yourself to a hiring manager is not a sin. Yes, some companies should change their hiring practices. Yes, I've made a ton of mistakes when hiring people. Just this last week, I accidentally ghosted someone when I had a last-minute family event jump on the calendar. AND YES, this is off the back of my post last week, where I shared why I no longer read resumes and gave tips on how to stand out in the interview process. Most of you loved it (thank you!), but a few strongly disagreed... STRONGLY disagreed. Who knew people would be so passionate about resumes? I get it. People have different perspectives. However, a resume and job application alone aren’t enough to stand out from the crowd. I promised a few in the comments that I would follow up with tips on making your LinkedIn profile stand out. So let's do it. Start with the Headline: Avoid default titles like “Marketing Manager at XYZ.” Instead, showcase your value: “Driving Revenue Growth through Data-Driven Marketing” or “Empowering Teams to Create Scalable Strategies.” Spend Time on the About Section: This is your elevator pitch. Highlight your skills, achievements, and passions in 3-5 paragraphs. Make it you, not just a resume dump. Add Key Achievements to Your Experience Section: This is one of the most effective and least used. Use bullet points that emphasize results and impact. Quantify whenever possible (e.g., “Increased MQLs by 50% through revamped campaigns”). Keep it concise, but USE NUMBERS. Don't Ignore the Featured Section: Add links to your portfolio, blogs, presentations, or standout projects. This is the place to shine a spotlight if you’ve published articles or spoken at events. Keep Your Profile Active & Current: Update your profile with every new role, project, or milestone. Stale profiles give the impression of inattention. Set a calendar block or invite every other month to update your profile. Start there. Your LinkedIn profile is more than a digital resume because who wants to read a resume? It’s your chance to tell your story, highlight your skills, and make someone want to talk to you. Go forth and conquer.

A software engineer I coach told me recently: “I’ve shipped code that runs in a global tech company. But on LinkedIn, I feel invisible.” When I asked, “Do recruiters reach out to you?” The answer was no. He had 300 connections, a bare profile, and no posts. Meanwhile, equally skilled peers were landing interviews because their presence spoke for them. 👉 In 2025, your LinkedIn is often your first interview. In ANZ, hiring managers check it before your CV. If it’s blank, you’ve already lost valuable ground. Here’s how to start (without feeling like an influencer): 1. Define your audience. Don’t post for “everyone.” If you’re in engineering, product, or data, your audience is hiring managers, tech leads, and peers in your craft. 2. Build daily (weekly or even monthly) micro-visibility (15 minutes). - Connect with 1–2 relevant people (e.g. heads of engineering, PMs). - Leave 2–3 thoughtful comments. (Tip: instead of “Great post,” try: “We tried this at X but hit Y challenge — curious if others saw that too?”) 3. Post one breadcrumb of expertise each week (or month). You don’t need polish. Try prompts like: “One thing I learned debugging [tool] this week…” “A mistake I made with [framework] and what I’ll do differently…” “The best question I got from a teammate and how I answered it…” This isn’t bragging. It’s documenting. And recruiters aren’t scanning for influencers, they’re looking for proof of how you think, solve problems, and work with others. Here’s the recruiter truth: when I scan profiles, skills alone aren’t always enough. Some signals rarely show up on a CV. They show up in breadcrumbs, recent posts, thoughtful comments, or evidence you’re engaging with your craft. ↳ Are you sharing what you’re working on? ↳ Are you contributing to conversations in your field? ↳ Are you leaving proof that you’re still learning and growing? Those tiny signals give me confidence. They tell me you’re not just qualified, you’re active, relevant, and someone worth talking to. Takeaway: Your LinkedIn isn’t just a CV. It’s an active portfolio that works for you while you sleep. Start small. Show up weekly. Build trust before the interview even starts. If you’ve felt invisible online, test one of the prompts above this week. And if you want more recruiter-side insights from inside the ANZ tech hiring market, hit Follow. I share them here every week.

Personal Branding - Want to stand out on LinkedIn in the AI era? Here’s what actually works. Personal branding in 2025 isn’t about showing up, it’s about showing up differently. AI can automate, rewrite, and optimize. But it can’t replace you. So how do you make sure your brand isn’t just another optimized, AI-polished profile? (From someone who’s seen what actually moves the needle) 1. Inject your real interests – If you love jazz, reference Miles Davis when talking about leadership. If you’re a chess player, use strategy analogies to break down business decisions. People remember what feels human. 2. Tie your beliefs into your content – Not political stances, but how you see the world. Are you obsessed with efficiency? Do you think storytelling beats data? Let people know. Thought leadership isn’t about being right, it’s about being distinct. 3. Share frameworks, not fluff – Instead of saying, “Consistency is key,” break down your process 👇 “I write 3 posts every Sunday, schedule them, and engage for 20 minutes daily.” People trust what they can replicate. 4. Write for search, but sound like you – AI-driven platforms reward search-friendly content. But if your post reads like ChatGPT wrote it, it’s game over. Optimize smartly. Keep your voice unmistakable. 5. Turn your personal stories into professional lessons – A hiking trip, a failed startup, a childhood lesson, everything is content if you know how to connect it to your audience’s world. AI can’t do that. AI is here to stay. If you are not using it, you are losing the game. But standing out isn’t about fighting it, it’s about playing a different game. So, what’s your differentiator in this era? Ashu Singh Tasha Burhani Brndly Ashu Shukla #personalbranding #personalbrand #coaches #founders #linkedin

𝐇𝐨𝐰 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 - 𝐟𝐫𝐨𝐦 𝐚 𝐟𝐨𝐫𝐦𝐞𝐫 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐢𝐧𝐭𝐞𝐫𝐧: During my time as a LinkedIn intern, I got a closer look into how people make the most out of their profiles. The truth is, your LinkedIn is more than just your resume – it's what helps you stand out through your personal brand, networking strategies, and first impression you make on people you connect with. So with over a billion users on LinkedIn, how do you stand out? In my opinion, the key is structure and consistency, which a lot of profiles actually lack. 𝘏𝘦𝘳𝘦 𝘪𝘴 𝘩𝘰𝘸 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘣𝘳𝘦𝘢𝘬 𝘪𝘵 𝘥𝘰𝘸𝘯: 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞 = 𝐲𝐨𝐮𝐫 *𝐯𝐞𝐫𝐲 𝐬𝐡𝐨𝐫𝐭* 𝐞𝐥𝐞𝐯𝐚𝐭𝐨𝐫 𝐩𝐢𝐭𝐜𝐡 A lot of people might just default to their job title, but you should be telling a more detailed story. ✖️ Bad example: Product Management intern @ Company ✔️ Better example: Product Management intern @ Company | CS student @ School | Founder @ Initiative | Data Science and Strategy Enthusiast Having a compelling headline will help people who view your profile get a good first impression of you and where your passions lie. 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐩𝐢𝐜𝐭𝐮𝐫𝐞: This is usually not spoken about enough, but it’s important to have a clear, high-quality headshot which is NOT AI-generated or edited, having your face fully visible, a clean and non-distracting background, and something that is professional and makes you feel confident. Having an unprofessional profile picture can be a turnoff for the rest of your profile. 𝐁𝐚𝐧𝐧𝐞𝐫/𝐭𝐡𝐞𝐦𝐞: Your banner is prime real estate! Use it to showcase things like what your expertise lies in (marketing, product design, medicine, etc.), your mission statement, achievements, etc. Have fun with themes and keep it true to you! 𝐀𝐛𝐨𝐮𝐭 𝐒𝐞𝐜𝐭𝐢𝐨𝐧: You want this to be well-organized and specific to your impact. You can break it down into something like: 1️⃣ Who you are (background about you) 2️⃣ Your strengths, things you’re working on (your current job, project, etc.) 3️⃣ Your impact (demonstrate this in numbers) 4️⃣ Your hobbies (brings more light to you as a person) 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Keep it structured! ✔️ Have 1-2 bullets showcasing the scope of your role and your impact ✔️ Put the highest impact experiences first ✔️ Demonstrate in numbers ✔️ Showcase leadership and innovation 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧: ✔️ Make sure to update as you progress based on your year in college ✔️ State your degree fully ex. Bachelor of Science in Engineering ✔️ Add relevant clubs, honors, and leadership roles I’ve seen how well-optimized profiles can unlock opportunities you don’t even know existed. Whether it’s recruiters scouting out candidates, people looking to build their network, or cool opportunities, your LinkedIn is still working in the background, even if you’re not online. I hope this guide helps and let me know if there is anything you do to help your profile stand out.

How to get noticed by recruiters on LinkedIn in 2025 ⬇️ LinkedIn has evolved far beyond a job board, it's now a powerful platform for professional visibility where the right strategy can have recruiters approaching you instead of the other way around. After years of recruiting executives across industries, here's what actually catches our attention: 1. Treat your profile as your professional brand: Your profile is often our first impression of you. Ensure it showcases not just what you do, but the value you bring: • A clear, professional headshot (increases profile views by 14x) • A headline that sells your expertise and value proposition • An "About" section that tells your professional story, highlighting key achievements and measurable impact • Experience descriptions that emphasize results, not just responsibilities 2. Follow companies you want to work for: • Many don't realize that recruiters can see who's engaging with company content. When you consistently interact with a company's posts, your name becomes familiar to their talent acquisition team. 3. Connect with decision-makers and teams: • Don't just follow company pages, connect with the humans behind them: • Identify and connect with hiring managers in your target department • Engage meaningfully with content from employees at your target companies • Comment thoughtfully on their professional milestones These connections create warm pathways to opportunities before they're broadly advertised. 4. Consider LinkedIn Premium if budget allows: • While not essential, Premium offers advantages: • InMail credits to message recruiters directly • Enhanced profile visibility in searches • Insights on who's viewing your profile That said, strategic engagement can still get you noticed without this investment. 5. Create content, don't just consume it: • The LinkedIn algorithm favors creators, start sharing your: • Professional accomplishments and learnings • Industry insights with your unique perspective • Thoughtful comments on trending topics in your field Consistent content creation positions you as engaged and knowledgeable in your space. The most successful job seekers approach LinkedIn as a relationship-building platform rather than just a job board. Start implementing these strategies consistently, and you'll likely find opportunities coming to you rather than always hunting for them. Check out my newsletter for more insights here: https://lnkd.in/ei_uQjju #executiverecruiter #eliterecruiter #jobmarket2025 #profoliosai #resume #jobstrategy #linkedinoptimization #recruitertips

🔎 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗖𝗵𝗮𝗻𝗴𝗲 𝗦𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 I’ll be honest—I didn’t refresh my LinkedIn profile for years. I just didn’t see it as fundamental. But the truth is, it has now become my most powerful tool for growing my business. Today, 𝗺𝗼𝘀𝘁 𝗼𝗳 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗰𝗼𝗺𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗮𝗿𝗲 𝗲𝗻𝗱𝗹𝗲𝘀𝘀. But what message was I sending before optimizing my profile? ❌ "I'm not open to new opportunities." ❌ "I overlook the details." ❌ "I don’t prioritize my professional brand." 💡 𝗧𝗵𝗲 𝗴𝗼𝗼𝗱 𝗻𝗲𝘄𝘀? With a few strategic updates, you can turn your profile into a powerful tool to not just 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 change but 𝘁𝗵𝗿𝗶𝘃𝗲 through it. 📊 W𝗵𝘆 𝗬𝗼𝘂 𝗦𝗵𝗼𝘂𝗹𝗱 𝗥𝗲𝗳𝗿𝗲𝘀𝗵 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗶𝗻 𝟮𝟬𝟮𝟱: ➡️ 𝟭.𝟭𝟱 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲, but only 310 million are active monthly. ➡️ 𝗟𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟭% 𝗼𝗳 𝘂𝘀𝗲𝗿𝘀 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲 𝗮𝗻𝗱 𝟭.𝟮% 𝗶𝗻 𝗟𝗮𝘁𝗶𝗻 𝗔𝗺𝗲𝗿𝗶𝗰𝗮 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, making it a huge opportunity to stand out. ➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 𝘁𝗵𝗲 𝟯𝗿𝗱 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝗘𝗢 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺, boosting visibility and credibility. ➡️ A strong LinkedIn presence helps you rank higher on Google and positions you as a leader. 🌟 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗲𝘃𝗼𝗹𝘃𝗲 𝗮𝘀 𝘆𝗼𝘂𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗱𝗼𝗲𝘀. You have a story worth sharing that someone needs to hear. 🚀 𝗛𝗼𝘄 𝘁𝗼 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗜𝗺𝗽𝗮𝗰𝘁: 1️⃣ 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗣𝗶𝗰𝘁𝘂𝗿𝗲 & 𝗕𝗮𝗻𝗻𝗲𝗿: Make a great first impression. 2️⃣ 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲: 𝗨𝘀𝗲 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 3️⃣ 𝗔𝗯𝗼𝘂𝘁 𝗦𝗲𝗰𝘁𝗶𝗼𝗻: Share your story and value. 4️⃣ 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Focus on results, not just tasks. 5️⃣ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Leverage LinkedIn’s reach to inspire. 6️⃣ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳: Get recommendations to boost credibility. 💡 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗶𝗽𝘀: 🔹 𝗕𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 – Regular posting builds trust. 🔹 𝗘𝗻𝗴𝗮𝗴𝗲 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝗹𝗹𝘆 – Meaningful interactions create connections. 🔹 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝘆𝗼𝘂𝗿 𝘂𝗻𝗶𝗾𝘂𝗲𝗻𝗲𝘀𝘀 – Your insights set you apart. 🔹 𝗨𝘀𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝘀 𝘆𝗼𝘂𝗿 𝗳𝘂𝗻𝗻𝗲𝗹 – It’s a business tool, not just a profile. 💬 𝗬𝗼𝘂𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘀𝘁𝗼𝗿𝘆 𝗱𝗲𝘀𝗲𝗿𝘃𝗲𝘀 𝘁𝗼 𝗯𝗲 𝘀𝗲𝗲𝗻. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗹𝗲𝘃𝗲𝗹 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗮𝗻𝗱 𝘁𝗵𝗿𝗶𝘃𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗰𝗵𝗮𝗻𝗴𝗲? ✨ Let’s connect and make it happen! Save this post and optimize today! 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲—𝗶𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗸𝗲𝘆 𝘁𝗼 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗶𝗻 𝘁𝗼𝗱𝗮𝘆'𝘀 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝘄𝗼𝗿𝗹𝗱. #LeadershipDevelopment #PersonalBrandingGrowth #mayasschmid

If I had to start over building my personal brand on LinkedIn in January 2025… …and only had 6 months to rebuild it to where it is today—organically attracting new clients, career opportunities, and partnerships even while I sleep—here’s exactly what I’d do this month to kickstart the process: By June 2025, these two strategies would position me as a thought leader, expert, and magnet for opportunities. #1: 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗹𝗶𝗸𝗲 𝗺𝘆 𝗰𝗮𝗿𝗲𝗲𝗿 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝗽𝗲𝗻𝗱𝘀 𝗼𝗻 𝗶𝘁. Because it does. An optimized LinkedIn profile isn’t just a digital resume—it’s your personal billboard. And when it’s done right, it works for you 24/7. Why it matters: Even if you’re not posting or engaging daily, an optimized profile ensures the right people can find you. Think: • Headline packed with keywords that describe what you do and who you help. • Cover photo that tells your story visually. • Bio that positions you as the go-to expert. • Featured content showcasing your best work. • Custom button that drives action.    LinkedIn acts like a search engine. With the right SEO and keywords, your name will pop up when clients, recruiters, and partners search for what you offer. #2: 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗺𝘆 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗵𝗼𝘂𝗿 𝗱𝗮𝗶𝗹𝘆, 𝗠𝗼𝗻𝗱𝗮𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗙𝗿𝗶𝗱𝗮𝘆. Because building a brand isn’t just about who knows you—it’s about who remembers you. Engagement is the long game that delivers big returns: • Consistently comment on your target audience’s posts, and they’ll start recognizing your name. • When they need your expertise, you’ll be the first person they think of. • And every time you comment, your name shows up in front of their entire network, unlocking new visibility with minimal effort. This isn’t just networking—it’s strategic visibility. 𝗪𝗵𝘆 𝘁𝗵𝗲𝘀𝗲 𝘁𝘄𝗼 𝗺𝗼𝘃𝗲𝘀 𝘄𝗼𝗿𝗸: An optimized profile attracts opportunities while you sleep. Engagement keeps you top of mind when those opportunities arise. The combination of visibility and credibility is unstoppable on LinkedIn. If you’re serious about building your brand in 2025, these are the moves that make it happen. What’s your first LinkedIn priority this month? Let me know in the comments!