Key Platform Features for Content Creators

LinkedIn is making waves again with a new algorithm adjustment designed to put expertise back at the forefront of our feeds, rather than just highlighting those with large followings. Here’s what’s new: Phase-Out of Creator Mode: LinkedIn is shifting its focus from helping users become creators to enabling them to share their expertise more effectively. This resonates with what I've heard from my executive clients who are more interested in substantive engagement than in simply amassing followers. Customizable Premium Features: For Premium users, LinkedIn now offers the ability to add custom buttons to profiles and posts—like "Visit my website" or "Book an appointment." This enhancement is a sleek addition for professionals looking to increase interaction directly through the platform. Promotion of Thought Leadership: The introduction of thought leadership ads allows companies to highlight significant contributions, helping to amplify the voices that matter most in their industries. Democratization of Tools: The valuable tools once reserved for Creator Mode are now available to all users, ensuring everyone has access to resources that help build audience and engagement. Focus on Quality Content: With the revised algorithm, LinkedIn aims to present more relevant "suggested posts" based on users' interests, promoting deeper and more meaningful interactions. Revival of Newsletters: Acknowledging the effectiveness of newsletters, LinkedIn is enhancing its features to support this format, recognizing its value in maintaining engagement without the need for daily posts. The true essence of creating isn't about viral content; it's about cultivating a genuinely engaged community. In 2024, LinkedIn seems set on balancing the scales between creator-driven content and genuine expertise. Thought leaders time to shine! #personalbranding #thoughtleadership #contentcreation #linkedinforcreators P.S. Using 'contribute expertise' right beneath your share box, start contributing to the collaborative articles.

YouTube has introduced a new feature called Open Call through its BrandConnect platform. The recent update from YouTube is a perfect example of where we are heading. This new tool allows brands to post collaboration opportunities directly on YouTube. Creators, regardless of their audience size, can apply by submitting custom video content that aligns with the brand’s creative brief. Brands will then review submissions and select creators for paid promotions through Partnership Ads. 👉 Why is this important for creators? • Equal access to brand deals Open Call offers creators of all sizes a chance to collaborate with major brands. This levels the playing field. Micro and mid-level creators can now compete for the same opportunities that were often reserved for top influencers. • New monetization avenues With more ways to monetize content, creators can now build sustainable income streams directly within the platform. This reduces dependency on unpredictable ad revenue or outside sponsorship hunting. • Creative freedom with guidelines By responding to brand briefs, creators can showcase their unique style while still meeting the brand’s expectations. This keeps the authenticity of creator content intact, which is what audiences value most. 👉 Why is this important for brands? • Access to authentic communities Creators bring engaged, loyal audiences that trust them. Partnering with creators allows brands to reach these communities in a more genuine and impactful way. • Leverage short-form video trends As short-form video continues to dominate, brands can now tap into creators who already excel at this content format, without struggling to adapt their own messaging. • Smarter discovery through data YouTube is also testing new tools like “Insights Finder,” powered by Google’s technology, to help brands discover the right creators based on audience data and content performance. 👉 What does this mean for the creator economy? We are seeing creator-brand collaborations become more structured. The old days of informal DMs and scattered pitches are being replaced with platform-driven partnership systems that are more professional, scalable, and accessible. For creators, great content alone is not enough. The real opportunity lies in building a strong personal brand, knowing your audience deeply, and positioning yourself as a valuable partner for brands. For brands, success will come to those who can integrate into the creator ecosystem, respecting the creator’s voice while meeting marketing goals. As a coach, I encourage all creators to think like entrepreneurs. Know your niche, sharpen your skills, build strong relationships, and stay open to new platform features that can boost your growth. The creator economy is expanding fast. Platforms like YouTube are offering new tools to help creators succeed. The real question is: are you ready to seize these opportunities? #creatoreconomy #contentcreation

The people buying your course are not paying for access to your brilliance. They’re paying for a result. A real, visible shift in behavior that drives business outcomes. Unfortunately, most platforms weren’t built to support real behavior change. They were built to make it easier for you as the expert to record a video, hit publish, and collect payment. So, if you're choosing a platform based on how fast it helps you launch… …but not how well it helps your learners change… You’re setting yourself (and them) up for failure. After reviewing 30+ course platforms this year (like, for real), I’ve identified 9 key platform features that support real behavior change. 🧠 1. Cues & cadence Learners log in. Binge a few videos. Vanish. That’s a platform problem. Look for tools that let you pace the learning, drip content over time, and send timely nudges. 🪜 2. Ability scaffolding Throwing people into the deep end doesn’t build skills. It builds overwhelm. You want guardrails. Ways to unlock content after learners show mastery. ⚡ 3. Motivation mechanics You’re not just competing with other courses. You’re competing with Netflix. Points, badges, progress bars, when done well, help learners stay engaged, even when their motivation dips. 👥 4. Social accountability We’re herd animals and learning alongside others feels safe. Community spaces, peer check-ins, public progress sharing...all of these features boost engagement and follow-through. 🎯 5. Personalization Not every learner needs the same path. Select a platform that lets you route learners based on job role, existing skill level, or learning goals. 🧘 6. Reflection & practice Watching content ≠ behavior change. Look for platforms that support reflection exercises including: journal prompts, open-ended responses, or peer feedback forums. 📊 7. Progress visibility Tiny dopamine hits from seeing progress? They work. (Just ask Amazon why they added the fireworks emoji when you put something in your shopping cart). Progress bars, dashboards, and checklists hook learners so they keep going. 🌍 8. Environmental fit Is this a cohort? Self-paced? Blended? The right platform fits your course model, not the other way around. 🔁 9. Sustained support Habits don’t stick after 8 weeks of content. Look for features that help you deliver nudges, refreshers, and next steps content long after the course ends. Behavior change isn’t about what you teach. It’s about what your audience does with it...repeatedly. So if your course is promising outcomes… …your platform needs to be built for them. Curious where your current setup might be falling short? Send me a DM and we can set up a complimentary course audit for you. 👉 Follow Erin Green for tools on behavior change and course design. 🔁 Repost to share with other course creators and learning designers in your network.

YouTube just announced some game-changing tools for creators at Made on YouTube 2025 — and they’re the most impressive updates I’ve seen in years. Here are the biggest takeaways 👇 🚀 Creation Tools - Edit with AI – Auto-creates a first draft from raw footage, adds music + AI voiceover - Veo 3 in Shorts – Turn words, images, or audio into video styles (origami, pop art, etc.) - Speech to Song – Transform spoken words into catchy tunes for Shorts 📊 Studio + Insights - Ask Studio – An AI assistant in YouTube Studio for insights, ideas, and titles - A/B Testing for Titles – Optimize beyond thumbnails - Clips for Podcasts – Auto-generate Shorts from long-form episodes 🎮 Live & Streaming - Practice Mode – Rehearse streams privately - React Live – Watch + react to videos/events live with your audience - Dual Simulcast – Stream vertical + horizontal with one combined chat - AI Highlights → Shorts – Auto-pull highlights from your streams - New Monetization – Side-by-side ads + members-only previews 🌍 Global Expansion - AI Auto-Dubbing w/ Lip Sync – Translate videos into 20+ languages - Podcasts → Video – Convert audio-only shows into engaging video 🤝 Brand & Business Tools - Collaborations – Tag up to 5 creators, share feeds + analytics - Auto-Tagging + Time Stamps – AI auto-inserts shoppable product tags - Dynamic Brand Segments – Swap sponsorships in/out later, even by region 🎶 Music & Fandom - Exclusive Fan Perks – Early merch drops, pre-saves, and direct video messages 💰 YouTube also hit a major milestone: $100B+ paid to creators, artists, and media companies over the past 4 years. That’s not just a platform — that’s the world’s largest creator economy. ✨ The big picture: These tools don’t replace creators — they empower us. Faster edits, deeper insights, broader reach, and smarter monetization. 👉 Question for my fellow creators: Which of these features will make the biggest difference for you? #MadeOnYouTube #YoutubeCreatorColective #youtubepaidtravel YouTube

I just got back from Made On YouTube where the team just announced 30+ new features for creators. Here are my favs (last one is easily the biggest game changer for creators): Ask Studio: YouTube Studio is already one of the best backend analytics tools of any platform out there, but now you can talk to it in plain English. For example, "How did [VIDEO] do from last year?" and it'll spit out insights automatically. Even better, it can highlight the most engaging sections for repurposing into Shorts, or help you ideate new banger concepts off proven winners. Auto Dubbing w/ Lip Sync: Global reach just got way easier. Auto dubbing was already a great way to get your content in front of an international audience, but now with lip sync it'll FEEL more natural as well, huge for engagement. Likeness Detection: Creators finally get some protection. If someone is faceswapping or using your likeness in a way you didn’t approve, you’ll be able to flag and report it. Live Streaming Upgrades: Stream in horizontal and vertical at the same time, plus side-by-side ads so your broadcast isn’t interrupted. Awesome quality of life updates. Podcast to Clips: Take a long-form podcast or video, pick a segment, and instantly export to Shorts. Combine this with Ask Studio and you’ve got a system for turning deep content into endless distribution. DYNAMIC INSERTION OF BRAND SPONSORSHIPS: This one is HUGE. You'll be able to add and remove branded segments to videos, even including back catalog videos. This means as a creator you have far more control over monetizing old videos, gating the length of time a sponsor appears in a video (say selling a 1yr deal and easily removing from video after), and more. I wouldn't be surprised if this doubled some creators brand partnership revenue within the first year of launch. Huge thanks to YT CEO Neal Mohan, the best partner manager in the world Andrew Leonard, Kim Larson, Rene Ritchie and more from Team YT for the invite and the continued dedication to putting creators first. No platform does it better.

Meta's new video editing app "Edits" isn't quite ready to replace CapCut yet, but it's introducing features that could fundamentally change how creators approach video editing and analytics, especially the insight feature that provides better data on your posts than the actual social media platforms themselves. I've been testing Edits since launch, and while it's still in early stages, the combination of native editing tools, direct publishing to Instagram and Facebook, and superior analytics makes it worth watching for any creator serious about their content strategy. The most impressive feature isn't even the editing capabilities, it's how the app gives you deeper insights into your content performance than you can get from Instagram directly. What makes Edits strategically important is Meta's clear intention to keep creators within their ecosystem. When you export content from Edits, it saves automatically and gives you the option to upload directly to Instagram or Facebook without watermarks. Compare that to CapCut, where removing watermarks from templates requires uploading to TikTok first, which is problematic if your audience isn't primarily on that platform. The new "Restyle" AI feature is impressive too, letting you transform your appearance in videos with surprisingly realistic results. Are you testing Edits yet? #contentcreator #meta #videoediting

Stop staring at a blank page or LinkedIn post. The key to scaling demand lies in smarter content, not just more of it. Founders, CXOs, and marketers often struggle to maintain a consistent, personalised voice while producing content at scale. This can lead to "content paralysis." Master your GTM content with my new AI agent and custom GPT tools. Two distinct AI-powered async workflows have been designed to help leaders overcome this challenge. These workflows are not just about creating content, they are about precision, strategy, and authentic human connection. They are designed to make you feel confident and in control of your content creation process. 𝟙> For strategic, personalised LinkedIn posts: The GTM Content Strategist (https://lnkd.in/gGcdjAC8) This platform goes beyond a generic post generator: ➤ It analyses the last 10 posts to understand a unique voice. ➤ Performs a DISC personality analysis to suggest content. ➤ Drafts a complete LinkedIn post, ready for refinement and manual posting. 𝟚> For high-volume content repurposing: LaunchPad Li Pro (Custom GPT) This is a content repurposing engine for LinkedIn articles and social posts. ➤ Source input: Feed it a draft, a detailed PDF research report, or raw meeting notes. ➤ Output: It summarises content, extracts key insights, and transforms them into a polished post or long-form article. ➤ Visuals: It suggests visual ideas and provides prompts for tools like Nano Banana, Canva, or similar ones. How they work together: The GTM Content Strategist identifies a key trend based on previous engagement. This idea can then be fed manually(by you) into LaunchPad Li Pro, along with a recent research report. The result? A series of hyper-relevant posts that establish authority, while maintaining an authentic voice. Notice how these tools are not just powerful, they're also user-friendly. Built for marketing leaders, Fractional CMOs, or founders ready to overcome content paralysis and accelerate demand generation. Try them today. Both are completely free of cost. Make your LinkedIn content strategy one that drives real business results. --------------------------------------------- P.S. Here are the useful links: 𝔞) GTM Content Strategist: [https://lnkd.in/gFHdZg4f] 𝔟) LaunchPad Li Pro: [https://lnkd.in/g5vXwqbf] 𝔠) 50 context prompt template in Notion for ChatGPT or Claude or Gemini or Grok: [https://lnkd.in/gVYW9NRN] --------------------------------------------- P.P.S: If you are startup with 100 employees or more and wish to create such custom agent or custom GPT for your teams DM me or book a slot(https://lnkd.in/gi7in4eX). Let's jam together, happy to help. #AI #GTM #CustomGPT #sgaitips

🚨 YouTube goes all-in on AI for creators At Made on YouTube 2025, the world’s biggest creator platform showed its hand: AI is no longer just something creators use outside and bring in — it’s now built into YouTube itself. That’s a turning point. It means the platform is shifting from simply hosting content to actively powering how it gets created, edited, and monetized. It took me a bit to digest and write this. Here are the new tools announced: ➡️ Veo 3 Fast in Shorts → text-to-video clips with sound, straight from prompts ➡️ Generative tools for Shorts → motion transfer, stylization, adding objects ➡️ Edit with AI → scans raw footage, finds best moments, auto-edits ➡️ Speech-to-Song → turns spoken dialogue into a soundtrack via AI ➡️ YouTube Studio upgrades → Ask Studio assistant, A/B testing, auto-dubbing, likeness detection ➡️ Live content upgrades → simulcast horizontal/vertical, AI highlight clipping, interactive features, side-by-side ads ➡️ Monetization & shopping tools → dynamic sponsorship slots, product tagging, shoppable Shorts ➡️ Podcast tools → AI video versions of audio podcasts, auto-Snippets into Shorts Economic scale → $100B+ paid out to creators since 2021, 45% YoY growth in six-figure channels on Connected TV 💡 For me, the big takeaway is what this means for sports and live sports: auto-clipped highlights, faster turnaround, global dubbing, interactive live streams, and new monetization formats could reshape how both grassroots clubs and pro rights-holders engage fans. So the question is: why is YouTube doing this? ➡️ Because more creators means more content, more engagement, more ad inventory — and they can’t let TikTok or Meta own the AI-powered content era. 👉 I just wrote a full long-form piece unpacking all of this BuzzMyVideos Paola Marinone Bengu Atamer #creator #ai #sports

Navigating YouTube's New AI Features: A Guide for Creators Yesterday, YouTube announced new AI features designed to enhance content creation. Key updates include six-second AI-generated video clips for YouTube Shorts, AI-driven suggestions for creators, and innovative tools like "Veo" for image generation. Additionally, YouTube will implement watermarking for AI-generated content to enhance trust, expand auto-dubbing capabilities, and introduce new monetization options for creators. I see several notable advantages for creators with this new AI integration, including a simplified production process that allows for quicker content output, expanded reach through auto-dubbing, which makes content accessible in multiple languages, and the ability to produce more engaging and efficient content overall. However, there are also potential drawbacks and risks to consider including watermarking challenges (they may be easy to bypass), additional misleading information on the platform and potential market saturation. My recommendations for creators when leveraging this and any other AI-driven platform: 1. Experiment Mindfully: Test these and ALL AI tools to see how they can enhance your creativity, but don’t rely solely on them. Use them as a supplement to your original ideas. 2. Maintain Authenticity: Stay true to your voice and style. Use AI for inspiration while ensuring your unique perspective remains central to your content. Also, ensure that AI-generated content is appropriately marked to maintain transparency with your audience. 3. Focus on Quality and Audience Engagement: Prioritize high standards over quantity. Review AI-generated content carefully before publishing, and be attentive to viewer reactions, adjusting your strategy according to their preferences. As creators, we have a unique opportunity to enhance our work in this era of AI, but it's essential to ensure that we don't sacrifice our authentic voice and essence in the process. Let’s embrace innovation with mindfulness and intention. 👑🦾 Love you! Miri Link to news article: https://lnkd.in/eiA2uY9P #AI #WomenForAI #Creator #Mindfulness #EraofAI

I recently met with Hamish McKenzie, co-founder of Substack, in San Francisco (shoutout to Georgia Robertson for the introduction!). We talked about how Substack is investing in video creators—and it got me thinking. Why would a video creator care about Substack? The Bay Area Creator Economy ecosystem is home to major platforms, from YouTube to Substack. Creators thrive on YouTube, Instagram, and TikTok— 🔹 Millions of views 🔹 Strong AdSense revenue 🔹 Lucrative brand deals So why would they need Substack—a platform historically built for writers, journalists, and thought leaders? For these creators, Substack has been a place to publish long-form writing, build a subscriber base, and monetize through paid newsletters. Then I remembered the creator community’s reaction last month when TikTok was banned for a few hours. That moment was a wake-up call. It reminded creators that when your business is built on rented platforms, you don’t actually own your audience. Substack seems to recognize this shift. They recently announced a $20M Creator Accelerator Fund to incentivize TikTok creators to build on Substack instead of relying solely on social platforms. But beyond funding, they’re building for video creators with features designed to offer more control, direct audience reach, and monetization opportunities: 🎥 Direct audience connection – Subscribers choose to receive your content (not an algorithm). 💰 Monetization through subscriptions – Offer exclusive videos, behind-the-scenes access, and more. 📩 Build your mailing list – Own your audience and reach them directly. 🔗 Integrated video hosting – Upload and embed videos with automatic transcriptions. 🎙 Podcast integration – Convert videos into audio and expand your reach. 💬 Community building – Engage with your audience through comments and discussions. One creator already taking advantage of this is Kyla Scanlon, who built a sizeable audience explaining economics through short-form videos. Before launching on Substack, she grew her presence across: 📌 TikTok – 185K+ followers 📌 Instagram – 124K+ followers 📌 YouTube – 69K+ subscribers 📌 Twitter (X) – 281K+ followers She turned to Substack to: 🔹 Deepen engagement with her biggest fans 🔹 Monetize her expertise beyond social media 🔹 Diversify her income without relying on algorithms Her success raises an interesting question… Could Substack also be compelling for mega creators with 1M+ YouTube subscribers? At Strand Entertainment, I manage video creators at this scale—creators who have built sustainable businesses on YouTube through AdSense alone. They aren’t pursuing platforms like Substack, but should they be? ⬇️ Curious to hear your take— 🔹 Does Substack offer a meaningful path for mega creators to own their audience and diversify revenue? 🔹 Or is it best suited for smaller creators who haven’t yet found sustainability on YouTube?