Deconstructing Data

Email isn’t dead. Bad email is. In this episode of BDEX's Deconstructing Data, Brian Minick, COO of ZeroBounce, broke down how AI is helping marketers clean up their email lists and build more profitable campaigns. We covered: ✔️ Real-time customer segmentation ✔️ Automation that adjusts as behavior changes ✔️ Targeting strategies that move beyond batch-and-blast AI is giving teams more than speed, it’s helping them improve signal and scale results.

You can have the biggest list in the world, But if it’s not clean or targeted, it won’t convert. In this episode of Deconstructing Data, Brian Minick, COO of ZeroBounce, broke down how AI is helping marketers clean up their email lists and build more profitable campaigns. We covered: ✔️ Real-time customer segmentation ✔️ Automation that adjusts as behavior changes ✔️ Targeting strategies that move beyond batch-and-blast AI is giving teams more than speed, it’s helping them improve signal and scale results. Watch the full episode: https://lnkd.in/dnUjWdGY

The key to better marketing and smarter careers? Owning your first-party data. On this episode of Deconstructing Data, Ana Mourão of Stanley Black & Decker joined us to share how brands can build long-term trust, efficiency, and performance by taking control of their data strategy. We discussed: ✔️ The power of customer data platforms (CDPs) ✔️ What data clean rooms make possible ✔️ Why marketing success now starts with collection, enrichment, and ownership If you're navigating a cookieless world, this episode is a must. 🎧 Full episode: https://lnkd.in/dnUjWdGY

You don’t need a bigger email list. You need a smarter one. This week on Deconstructing Data, Brian Minick, COO of ZeroBounce, broke down what modern email marketing looks like in a world driven by AI, behavior data, and automation. We covered: ✔️ Real-time segmentation based on customer behavior ✔️ Identifying high-value site visitors, and why they didn’t convert ✔️ Why targeting the right segment matters more than inbox volume This one’s for the marketers who are done guessing and ready to optimize. 🎧 Watch now: https://lnkd.in/dnUjWdGY

Digital trust isn’t a feature. It’s the foundation. On the latest Deconstructing Data, Ted Sfikas, Field CTO at Amplitude, joined us to explore what happens when brands put transparency, ownership, and community at the core of their data strategy. Topics we explored: ✔️ The link between trust and data sharing ✔️ Why AI-created data needs more transparency ✔️ What brand advocacy really looks like in 2025 If you're building with AI or leading marketing strategy, this one’s worth your time. 🎧 Watch the episode: https://lnkd.in/dnUjWdGY

What do renters really want, and how can developers meet that demand? On the latest episode of Deconstructing Data, Michael Broder, CEO of RCKRBX, broke down how behavior-based data is driving smarter real estate marketing. Topics covered: ✔️ Demand-side targeting for multifamily developers ✔️ Predictive tools that go beyond traditional lead gen ✔️ How real estate can learn from political microtargeting If your team works in proptech, real estate, or demand-gen, this one’s worth a listen. Watch now: https://lnkd.in/dnUjWdGY #BDEX #DeconstructingData #RealEstateMarketing #PropTech #DataDrivenDecisions

Smarter real estate marketing starts with one thing: listening to renters. On this episode of Deconstructing Data, Michael Broder, Co-Founder & CEO of RCKRBX, joined us to explore how demand-side data is changing the multifamily real estate game. He shared: ✔️ How predictive behavior data forecasts lease success ✔️ What real estate marketers can learn from political campaigns ✔️ Why post-construction targeting is too late A must-watch for anyone building in real estate, SaaS, or demand-gen strategy. 🎧 Watch now: https://lnkd.in/dnUjWdGY #DeconstructingData #PropTech #RealEstateInnovation #BehavioralData #DataDrivenMarketing

A $7 million ad slot buys airtime. It doesn’t guarantee impact. Today at 4:15 PM ET on Deconstructing Data, we’re joined by Latha Sarathy, CEO & Founder of SALIENT HQ & Partner and Chief Research officer at Videotape.ai, to break down Super Bowl advertising through the lens of data. With over 30 years of experience in media and market insights across digital, social, television, and multicultural audiences, Latha brings a rigorous, purpose-driven approach to understanding what truly resonates. We’ll explore: 1. Gender Representation in Super Bowl Ads 2. Audience Values and Brand Alignment 3. Measuring Cultural Impact Through Data 4. Tech Stack The biggest stage in advertising deserves more than surface-level analysis. Join us live at 4:15 PM EST.

Data is everywhere, yet it is never been more misunderstood. Most organizations are sitting on a goldmine they do not know how to mine or, worse, a ticking time bomb of Dark Data. Tomorrow at 4:15 PM on Deconstructing Data, we are joined by a man who does not just watch the digital future unfold; he builds it. Please welcome Neil Sahota, CEO of Acsia Technologies and United Nations AI Advisor. Neil has spent his career mastering the art of the possible. From pioneering IBM Watson to helping the United Nations launch their AI for Global Good ecosystem, he has been the Sherpa for Fortune 500 companies navigating the steepest tech curves. In this episode, we are exploring: 1. The Dark Data Economy: How 90% of Your Data Works Against You 2. Synthetic Data as the New IP Warzone 3. The Data Half-Life Problem 4. Tech Stack Neil’s mission is simple: to help you bridge the gap between nascent tech and tangible outcomes. Whether you are a startup or a global enterprise, this conversation will reframe how you view your entire tech stack. Tune in tomorrow at 4:15 PM to learn how to turn your data from a liability into a legacy. Register to join here: https://lnkd.in/dcsb_3qq