Beyond the Shelf

🤖 AI is moving from experimentation to execution. In this BTS Live minisode from Shoptalk, David Feinleib speaks with Manish Sharma from Think Blue about what’s changing: 👉 From chatbots → workflow automation 👉 From experimentation → productivity 👉 From ideas → real business impact As Manish puts it, we’re starting to see early signs of AI driving meaningful results — not just tests. 🎧 Watch the clip, then check out the full minisode here: https://lnkd.in/e2PWaEU9 More from Beyond the Shelf BTS Live at Shoptalk coming soon! #BeyondTheShelf #Shoptalk #RetailMedia #Ecommerce #AI #ThinkBlue

📊 Retail media measurement is improving, but there’s still a gap. In this BTS Live Minisode, recorded at the Commerce Media Brand Summit, David Feinleib talks with IAB's Collin Colburn about where things stand today. 👉 Incrementality is gaining traction 👉 Retailers are building stronger measurement capabilities 👉 But transparency is still lagging As Collin explains, brands are asking deeper questions: 👉 What data is going into these models? 👉 What assumptions are being made? 👉 How are results actually calculated? That next level of clarity is what will help move the industry forward. 🎧 Check out the clip, then catch the full episode here: https://lnkd.in/e2PWaEU9 #BeyondTheShelf #RetailMedia #Ecommerce #DigitalCommerce #CPG #IAB

⚡ AI isn’t just changing creative - it’s changing how teams operate. Perdue Farms' Jack Kneuper tells David Feinleib about how AI is driving real efficiency gains in performance marketing. 👉 Reports that used to take an hour 👉 Now done in minutes 👉 Across multiple retailers and networks The impact: more time for testing, strategy, and optimization. At the same time, Jack highlights an important balance — while AI is accelerating workflows, brands are still being careful about how it’s used in creative to maintain consumer trust. 🎧 Watch the clip, then listen to the full episode here: https://lnkd.in/e2PWaEU9 #BeyondTheShelf #BTSLive #RetailMedia #Ecommerce #DigitalCommerce #CPG #CommerceMediaBrandSummit #PerdueFarms

📉 “The funnel is broken.” In the latest #BTSLive Minisode from the Commerce Media Brand Summit, David Feinleib sits down with Jack Kneuper from Perdue Farms to talk about what performance marketing looks like today: 👉 Touchpoints across CTV, social, retail media, and in-store 👉 No single path to purchase 👉 And more complexity than ever As Jack explains, success now depends on building a well-oiled system, where every channel and every piece of creative is performing at a high level. Because if one part breaks… the whole system feels it. 🎧 Check out the full episode here: https://lnkd.in/e2PWaEU9 #BeyondTheShelf #RetailMedia #Ecommerce #DigitalCommerce #CPG #CommerceMediaBrandSummit #PerdueFarms

📊 ROAS isn’t telling the full story anymore. In this #BTSLive Minisode clip from the Commerce Media Brand Summit , Incremental's Skye Frontier tells David Feinleib about a major shift happening in retail media: 👉 Moving beyond last-touch attribution 👉 Rethinking how performance is measured 👉 Shifting toward incrementality-based metrics As Skye explains, last-touch models tend to over-credit the bottom of the funnel, making it difficult to justify investment in upper funnel activity. The result: brands are moving toward incrementality-driven measurement — and embedding it across planning, forecasting, and optimization. 🎧 More here: https://lnkd.in/exJG-VY9 #BeyondTheShelf #RetailMedia #Ecommerce #DigitalCommerce #CPG #BTSLive #CommerceMediaBrandSummit #Incremental

💰 Retail media budgets are changing, and so is accountability. In this BTS Live minisode, David Feinleib speaks with Skye Frontier from Incremental about a major shift in the industry: 👉 Retail media is no longer just shopper/trade spend 👉 It’s now pulling from brand budgets 👉 And that changes what teams are accountable for As Skye explains, brands are no longer just responsible for driving growth within a retailer — they’re now accountable for portfolio and category-level growth. That shift is raising the bar for how retail media performance is measured and justified. 🎧 Check out the clip, then listen to the full episode here: https://lnkd.in/exJG-VY9 #BeyondTheShelf #RetailMedia #Ecommerce #DigitalCommerce #CPG #Incremental

📊 “Brand media lowers the tax you pay on growth, but commerce media converts the customer's brand media.” In this BTS Live minisode from the Commerce Media Brand Summit, David Feinleib sits down with Celia Van Wickel from Russell Stover Chocolates to break down one of the most useful frameworks we heard at the event. 👉 Brand media builds demand 👉 Commerce media captures it 👉 And real growth comes from connecting the two Celia also calls out the growing importance of GEO optimization — and having clear, actionable playbooks depending on whether you're launching innovation or trying to drive visibility on the digital shelf. #BTSLive #CommerceMediaBrandSummit #BeyondTheShelf #RetailMedia #Ecommerce #DigitalCommerce #CPG #RussellStover

📱 Mobile shoppers don’t scroll — they decide. In this Beyond the Shelf Live Minisode from the Commerce Media Brand Summit, Michele McNamara from Newell Brands breaks down why mobile hero imagery has become critical for product discoverability. Shoppers are building lists on their phones — and often only scroll a few times before making a decision. So the question becomes: 👉 How do you make your product stand out instantly? Michele shares how Newell is approaching this challenge — working closely with retail partners like Kroger to optimize mobile imagery and better align with real shopper behavior. If your content isn’t built for that fast, mobile-first moment… it’s getting missed. 🎧 More from our BTS Live miniseries coming soon. #BeyondTheShelf #RetailMedia #Ecommerce #DigitalCommerce #CPG #NewellBrands #Kroger

Our host, David Feinleib, will be representing ITSRAPID along with Dan St.Pierre at Shoptalk 2026 (March 24–26) in Las Vegas! They're looking forward to conversations across the industry — from Agentic Commerce to how brands are improving performance today. What they're focused on: ✅ What’s really driving results in retail media ✅ Where creative is winning (or losing) the click ✅ How teams scale content without slowing everything down The reality: Most brands are investing heavily in media…but under-optimizing the PDP content that actually converts. That’s where ITSRAPID Optix™ comes in — helping brands identify what’s working, fix what’s not, and scale high-performing content across retailers. If you’re attending and want a quick read on how your PDPs are performing (and where you may be leaving revenue on the table), It'sRapid is offering a free PDP Readiness Audit: 👉 https://lnkd.in/gYSCYyXQ #Shoptalk #RetailMedia #CommerceMedia #DigitalCommerce #Ecommerce #DigitalShelf #AIinRetail #ContentThatConverts #ItsRapid #Optix

We’re kicking off a new "BTS Live" miniseries recorded last week at the Worldwide Business Research (WBR)Commerce Media Brand Summit in Atlanta! First up: Andrew Groom, Senior Director of Digital Marketing and Ecommerce at The Wine Group. Andrew talks with David Feinleib about how AI is changing the way brands approach audience targeting and creative development — especially in categories like alcohol where digital commerce is still evolving. One big shift: using AI to better understand buyer personas and audience segments, and then iterating on creative much faster to match those audiences. It’s a great example of how brands are starting to connect media optimization and creative strategy much more closely. 🎧 Watch the clip and listen to the full conversation here: https://lnkd.in/giB8qs9i We’ll be sharing more quick conversations from the Commerce Media Brand Summit throughout the next two weeks! #RetailMedia #Ecommerce #DigitalCommerce #AI #CommerceMedia #CPG #TheWineGroup #BeyondTheShelf #ItsRapid