Select Highlights of the Future Product Days

From 22 to 24 September 2026 in Copenhagen, Denmark

Every session at Future Product Days brings its own unique perspective. To give you a taste of what’s ahead, we’ve curated a selection of standout talks and workshops from each track — offering a glimpse of the inspiration waiting for you.

For you as a Designer or UX Professional:

Don Norman

The legendary Don Norman , design thinking pioneer and co-founder og the Nielsen Norman Group , will share his perspectives on the future of design, innovation, and the importance of designing for a better world.

Expect 40 minutes that may stay with you forever. Don't miss out on this rare opportunity to meet one of the world’s most influential thinkers on design and usability.

Chris Barton

Chris Barton , the Founder and first CEO of Shazam , will talk about simplicity and the magic of eliminating friction. Expect a world-class keynote from one of the big starts of the industry. Not only for designers. But for everyone passionate about creating amazing products.

Cassidy Fein

This session is a must-see not only for designers working in a large organizations. Cassidy Fein , Principal Lead Product Manager at Microsoft , will share brand-new insights on building enterprise-grade AI that actually works. Drawing on her experience at a company that ships AI products to Fortune 100 companies, she will discuss key lessons learned and the guardrails needed to create better outcomes for end users.

Design Workshop Highlight #1

Prompt. Make. Repeat. by Jarl Lyng

In this hands-on workshop, participants will explore a selection of AI tools and experiment with how they can be used as creative partners in building proof of concepts. Read more

Design Workshop Highlight #2

Design for Invisible UX by Kelly Dern

This workshop dives deep into how designers are becoming essential architects of "invisible experiences." We'll explore the unique challenges and opportunities of designing for AI, emerging UX surfaces, patterns, and principles. Learn how to evolve your skillset and remain competitive in this rapidly shifting landscape. Read more

Design Workshop Highlight #3

Practical Design & Build Session for Modern Products (The 2027 Paradigm Shift) by Ioana Teleanu

A full-day hands-on AI x Design Masterclass for mid–senior designers, design leads, and PMs who want to ship credible, future-ready experiences. Read more

For you as a Software Engineer:

Mo Tiwari

Researcher and Engineer Mo Tiwari from Google shares the frameworks that helped him succeed at Caltech, Stanford, OpenAI, Facebook, and now Google, and shows how cutting-edge AI tools, mental models, and psychological techniques can boost productivity.

John Haggerty

AI and Data Product Leader John Haggerty from Points North will both contribute with a power talk and a workshop for software architects. He'll list some important reasons why engineers must be part of discovery process and wil lshare some hand-on actions that can be taken immediately.

Chisom Nwokwu

Building Shared Understanding for AI Product Teams is what ex-Microsoft engineer Chisom Nwokwu will talk about and leave you with an actionable understanding to drive better product decisions and more impactful AI outcomes.

Engineering Workshop Highlight #1

Engineering in Discovery by John Haggerty

A 60-minute workshop and a practical playbook - Leave with a simple Discovery Integration Blueprint and a list of 5 tactical changes to implement immediately. Read more

Engineering Workshop Highlight #2

The Product-Minded Engineer by Erik Lindström

This full-day masterclass is designed for technical professionals who want to elevate their output from delivering features to delivering value. We will explore how engineers can direct their technical expertise toward maximum product impact, moving beyond the IDE (or terminal) to look at how engineering decisions influence user experience, and how AI is rewriting the rules of prototyping and collaboration. We won’t just look at how to build; we will look at what to build and why. Read more

For you as a Leader or Product Manager:

Boyan Dimitrov

The global CTO of car rental giant SIXT , Boyan Dimitrov will be one of the big names guesting the Strategy and Management Track this year. Leading a large global team of engineers and product people, Boyan will be able to give a bold perspective on crucial skills in product teams and what is waiting in the near future.

Joan Palmiter Bajorek

Dr. Joan Palmiter Bajorek is an AI Expert, Workshop Facilitator, Bestselling Author ranked the #4 Influencer in Voice AI by Voicebot.ai and the CEO of Clarity AI . In a unique Workshop for Product Managers you will get introduced to 3 valuable AI tools.

Gerhard Kühne

Gerhard Kühne is Creative Lead for Apps and UX at Germanys largest e-commerce brand, OTTO . In an inspirational keynote he'll explore how to design meaningful agentic experiences — where the user journey is mediated by intelligent systems rather than screens. Don't miss out on his session if you want to lead the ideas on AI.

Strategy Workshop Highlight #1

3 AI Tools: A hands-on Workshop for Product Managers by Dr. Joan Palmiter Bajorek

In this workshop, you'll explore and get hands-on experience with 3 proven AI tools through guided exercises that match product manager work. You'll see firsthand how to save hours to days while building confidence and a practical tool evaluation framework, QUEST. Canva Magic Suite, Perplexity, and Claude aren't just trendy. They're competitive advantages. This workshop cuts through the hype and shows you exactly where AI can equip you now and into the future. Read more

Strategy Workshop Highlight #2

Leading with Clarity by Hey Clarity and Framna

A full-day course for leaders, decision-makers and senior product people. Vision, Strategy & Roadmaps for the AI-Shaped Era are the focus of this hands-on Masterclass with Tutors from two exceptional agencies: Hey Clarity and Framna . Read more

For you as a Start- or Scaleup:

Carsten Maschmeyer

Carsten Maschmeyer is a German entrepreneur, investor, and author, best known for his role on the television show “Die Höhle der Löwen” (Germany’s version of Shark Tank). He'll speak about courage, innovation and how to become a Frontrunner in the Age of AI. A well of inspiration for both founders, leaders and AI fans.

Lara Sophie Bothur

Lara Sophie Bothur is one of most influential Global Tech Influencers on LinkedIn. Hear about tech trends and the importance of communication technology.

Ayal Prizant

AI Product Leader at Tinder , Ayal Prizant , comes with a powerful perspective on value creation with AI. Forget the hype. Focus on real user benefits. That’s what makes a good product. A session highly recommended for both designers, product managers, and startups who are relying on AI capabilities.

About the Conference

The Event brings together the most ambitious designers, engineers and product leaders from around the globe. Europe's largest event of its kind takes no compromises — expect a line-up of speakers, workshops, and networking opportunities you won’t find anywhere else in 2026.

For more information visit www.futureproductdays.com